this post was submitted on 12 Jul 2024
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After the House of Representatives Committee on the Judiciary released a report accusing the Global Alliance for Responsible Media (GARM) of colluding with companies to censor conservative voices online, Elon Musk chimed in. In a post on X (formerly Twitter), Musk wrote that X "has no choice but to file suit against the perpetrators and collaborators" behind an advertiser boycott on his platform.

"Hopefully, some states will consider criminal prosecution," Musk wrote, leading several X users to suggest that Musk wants it to be illegal for brands to refuse to advertise on X.

Among other allegations, Congress' report claimed that GARM—which is part of the World Federation of Advertisers (WFA), whose members "represent roughly 90 percent of global advertising spend, or almost one trillion dollars annually"—directed advertisers to boycott Twitter shortly after Musk took over the platform.

Twitter/X's revenue tanked after Musk's takeover, with Bloomberg reporting last month that X lost almost 40 percent of revenue in the first six months of 2023 compared to the same period in 2022. That's worse than prior estimates last May, which put Twitter's loss around one-third of its total valuation. Ars chronicled the worst impacts of the ad boycott, including sharp drop-offs in the US, where an internal Twitter presentation leaked to The New York Times showed Twitter's ad revenue was down by as much as 59 percent "for the five weeks from April 1 to the first week of May" in 2023.

Last year, Musk sued other "collaborators" in the X boycott, including hate speech researchers, the Center for Countering Digital Hate (CCDH), and Media Matters for America (MMFA). However, his suit against the CCDH was dismissed this March, and Media Matters has claimed that Musk filing his MMFA lawsuit in Texas may be "fatal" because of a jurisdictional defect.

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[–] [email protected] 269 points 5 months ago (3 children)

Man who claims hes a libertarian wants government to punish those who don't give him money.

[–] [email protected] 129 points 5 months ago (6 children)

For something that isn't a crime. Why are we feeding this troll attention? Let him fall off the face of the earth and all his "projects" fail.

[–] Blaster_M 28 points 5 months ago

With the way Tesla is tanking, I'll say

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[–] just_another_person 11 points 5 months ago* (last edited 5 months ago) (2 children)

Oh, nonono. You simply misunderstood him, because he's such a genius. Didn't you hear that he thinks he is literally the smartest engineer alive on this planet? Surely he's not following suit of other nutjobs and simply trying to weaponize the judicial system in his favor because he essentially has unlimited money? This guy?? Nooooo...

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[–] [email protected] 8 points 5 months ago

He's also now donating to Trump, who I believe absolutely will punish people for Musk, if elected.

[–] Corvidae 102 points 5 months ago (7 children)

I could have sworn I read that Musk was a free speech absolutist. Freedom for me but not for thee?

[–] [email protected] 67 points 5 months ago (1 children)

This is the case with literally every conservative crowing about "free speech". They want full freedom for themselves so that no matter what they say there can't be any negative consequences or reactions, and everybody else can get fucked and die in an extermination camp

[–] [email protected] 12 points 5 months ago (2 children)

and the home of the braaaaaaave!

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[–] Delusional 33 points 5 months ago

Nope he's just a fascist hiding behind free speech.

[–] TORFdot0 16 points 5 months ago

Their obsession with “freeze peach” has always been a facade to their true desire which is to censor opposing viewpoints and make their viewpoints the only form of acceptable speech.

You’ll note that everything outside those bounds is “woke” and unacceptable

[–] [email protected] 11 points 5 months ago

He certainly exercises his free speech to lie about his advocacy for free speech.

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[–] fluxion 100 points 5 months ago* (last edited 5 months ago) (1 children)

Can X sue Musk for telling advertisers to go fuck themselves rather than addressing their concerns over his dumpster fire decisions?

[–] just_another_person 43 points 5 months ago (11 children)

He privatized and fired the board, remember? Nobody else inside to hold him accountable for being a non-stop fuckup.

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[–] Snapz 80 points 5 months ago
[–] [email protected] 71 points 5 months ago (2 children)

When a business blames its customers for choosing to no longer be its customers, it's a sure sign the business is declining. Depending on the severity, it's often a sign the business is failing.

This applies here, as well as any time you see an article that millennials are killing <business/industry/etc>. It also applies when an entertainer blames their (potential) audience for not enjoying their work. See Jerry Seinfeld, Kid Rock, etc.

No one owes your business any patronage.

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[–] mycodesucks 57 points 5 months ago (2 children)

So this is the laser-like focus on the future of Tesla that 56 billion dollars bought, huh?

[–] ThatKomputerKat 24 points 5 months ago* (last edited 5 months ago)

Such brilliant minds are truly beyond our understanding, clearly.

The neat thing is that if you have a 401k or mutual funds or whatever there’s a good chance your money voted to give this fuckwit his 56 billion. Looking at you, Vanguard.

[–] billiam0202 10 points 5 months ago

They're afraid that Tesla's stock price under a rational CEO will suffer a market correction and drop to where it should be. In other words, they want to keep Musk out of fear and greed.

[–] [email protected] 53 points 5 months ago (1 children)

Didn't Musk tell his advertisers to leave the platform if they didn't like Twitter anymore? Wouldn't that alone make any tort dead upon filing?

Yeah it ties up a few billable hours but we're not exactly talking about companies that can't afford it.

[–] bitchkat 23 points 5 months ago (1 children)

Didn't he tell them to "go fuck yourselves"?

[–] [email protected] 12 points 5 months ago (2 children)

Yeah, he said something like “You try to blackmail me? With money? Go fuck yourselves”.

[–] Dkarma 10 points 5 months ago

Til not buying things is blackmailing companies

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[–] [email protected] 49 points 5 months ago

Musk wrote that X "has no choice but to file suit against the perpetrators and collaborators" behind an advertiser boycott on his platform.

So he's going to sue himself then?

If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.

Elon Musk, 2023

I guess it was pretty clear. What a clown.

[–] cley_faye 48 points 5 months ago

Well I heard about a guy that told the collective advertisres of the platform to "go fuck themselves", maybe this guy should be investigated.

[–] [email protected] 35 points 5 months ago

New law, everyone must be nice to me :(

[–] Cocodapuf 35 points 5 months ago (1 children)

To that we say... Go fuck yourself?

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[–] [email protected] 31 points 5 months ago (1 children)

I was really hoping someone else said it already, but... is this really "Technology news"? It's about a billionaire and advertising on his social media website.

[–] machinin 8 points 5 months ago

Social media's impact on society is relevant to technology. I would even say it is one of the most important questions in relation to technology today. So, how an owner tries to silence criticisms of his social media site for spreading fascism seems relevant to me.

[–] xenomor 27 points 5 months ago

Boycotts are speech. Calling for boycotts is speech. I’ve been told by every corporate leader and the Supreme Court that spending money is a form of speech. I would think that a free speech advocate would appreciate these things. Of course, like all outspoken libertarians, Musk’s positions are not well considered, consistent, nor actually libertarian when it doesn’t suit his own business or ideological* interests. This dude sucks at everything he does and his success perfectly demonstrates the fallacy of meritocracy in this society.

  • usually racist
[–] [email protected] 25 points 5 months ago

everybody's a libertarian until they lose money

[–] Phegan 21 points 5 months ago

But the free market....

[–] Fedizen 19 points 5 months ago

advertising is the only competitive market left. I guess its easier for his ego to rationalize that everyone is teaming up against him than admit he's a moron.

[–] douglasg14b 17 points 5 months ago

And now you know why he's donating to the Trump campaign.

Because with the shift of power with project 2025 he can actually do this.

[–] ChronosTriggerWarning 15 points 5 months ago

If he doesn't like being blackmailed he could always just fund Twitter himself.

[–] [email protected] 15 points 5 months ago (8 children)

Cute of him to think he is as valuable as Israel

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[–] RememberTheApollo_ 14 points 5 months ago* (last edited 5 months ago)

What’s this? Another petty tyrant king demanding taxes from his serfs? These billionaires are fucked up in the head. They can’t just sit back, killing their livers, getting drunk and wasted on drugs on their yachts. No, they have to bend the world to their will at the expense of everyone else living in it. Even then, that isn’t enough.

[–] [email protected] 13 points 5 months ago (1 children)

So that is why he is donating to the Trump campaign. Best to get in the list of people he wishes to be persecuted sooner than later. Apparently it's first come first serve.

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[–] [email protected] 11 points 5 months ago

Meanwhile, toilets lobby to jail everyone that refuses to eat out of them.

[–] [email protected] 9 points 5 months ago

Thank god this muppet wasn't born in the US, or he would definetely be making a presidential run. Maybe he will just try and pull a Trump and disrespect the constitution and try and change rules to benefit himself personally.

[–] nutsack 9 points 5 months ago (1 children)

Man I'm super glad this guy can't run for president

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[–] [email protected] 8 points 5 months ago* (last edited 5 months ago) (4 children)

TIL advertisement market is worth 1000 billion $.

Assuming 2 billion people owning an internet capable device, that's 500 $ per person.

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