Well, it got a huge initial user base for free, as every Bitcoin account was technically also a Bitcoin Cash account, as long as they never accept the next protocol update. But having a huge starting advantage does not change the fact that it's simply an abandoned fork which people are clutching to for no reason besides the possibility of being the biggest fish in the dumbest pond.
But by doing that, they add significant confusion to the market, they erode trust in Bitcoin and crypto in general, frankly, it's a scam.
NASA. That's why they launched the DART mission back in 2021.