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I read about WhatsApp and how people can't part with Meta because of it, however no one on my continent uses it. Why is it so popular in the EU and other parts of the world?
Remember paid text messaging? That lasted longer in other parts of the world than it did in the US and WhatsApp circumvented that. Also, WhatsApp allowed audio calls to long distance numbers over wifi or data, not the pricy long distance call charge.
From what I can tell, that's largely it.
With my first prepaid phone in Germany texts did cost 0.49 € per text. So I did not use them super often. Years later around 2011 that price had decreased to 0.15€ and I was texting friends a lot during uni. Around the same time me and my friends got our first smartphones with contracts for 30-40€ per month that included a small bit of data (below 1Gb). Texts still did cost 0.15€, but the data for a WhatsApp message was in the low kilobytes. So a lot of people switched to WhatsApp
SMS was free when I started using WhatsApp, but MMS wasn't, so I think that was part of why it took off in the UK. You could finally send pictures and videos and have read receipts and typing indicators and group chats. Plus it was instant and reliable where SMS always felt slow and unreliable.
Also it worked on WiFi so you could still use it at home where you might not have had the best phone signal.
It became popular when you had to pay for it. It was a one off fee on iPhone or an annual recurring fee on Android, that's how much people wanted to get away from SMS.
Probably worth noting that BBM was very popular at that time too but it was exclusive to BlackBerry phones so the concept wasn't new, but everyone that started moving to iPhone and Android after blackberry wanted the same messaging experience, and WhatsApp provided that.
I'll never really understand why the north American market didn't make the jump like everyone else did, because WhatsApp provided so much more, it wasn't just about cost of messaging.
SMS used to be the standard way of messaging people on a cellphone. Since a European country is about the size of one US state, it's pretty common to have friends, family or other people you have to message in another European country. Many carriers still charge additional fees for sending SMS messages to other EU countries. So Europeans needed some way of messaging people in other countries for free. That's where WhatsApp came in, it's designed for phones and simpler to use than Email. In 2013, WhatsApp was bought by Facebook, which later became Meta. It's basically the same for other countries that rely on WhatsApp, they need to send messages to foreign countries frequently, which can become quite expensive when using SMS. Americans never needed WhatsApp, because they don't have to message people in foreign countries as often as Europeans, and they often have unlimited SMS included in their cell plans.
While it is historically true, carriers cannot charge foreign fees for EU members since some time now. They basically said to the carriers "now you stop being greedy fucks".
Since then the European Union is just one large country phone fees wise. Even non EU member Switzerland is included on the EU plan and Switzerland includes Europe as if it is national call/text.
But it was too late indeed, people were already on WhatsApp to avoid sms.
Yeah that was in 2018. But WhatsApp was already by far the most popular messenger by then.
This has been a thing since when?
I found an article stating 06.2017 as a start date for free EU roaming.
With that in mind since when did smartphones became the norm? About 2011/12?
WhatsApp is basically a full replacement of what iMessage does to some degree and what RCS aspires to be. Everyone cam use it, is free and even the older non-tech folks can use it.
Now try moving those older folks to use some other app. You can't even make them to use apps like Telegram or Signal or Threema.
Also in the US the plans had free unlimited sms early on and people just stick with it. They know a number will receive a text message they don't on now if they have Whatsapp.
This is the best answer.
Source: American, but I’ve spent the past 6 years living across Asia and Europe.
Maybe this is true for some regions, but in general the reason was money. SMS costs money, Whatsapp intially had a low one time or annual fee that was way below what you used to pay for a few SMS, but you got better service than MMS for that fee. And now it's free and sustained by network effects.
Because txt was free over here before Europe. And people are lazy to switch.
Texts still aren't free in Germany, most of the time, they usually cost around 10 cents each. Sure, you can get free texts for around 2€ a month, but it's an optional add-on to your plan and not worth it for many people. Especially as everyone uses WhatsApp or Signal anyway, which are basically free (pretty much everyone has a data plan, obviously).
We're asking the opposite question outside the states. Why is text messaging so popular in the states, to the point a blue / green checkmark is cause for teenage bullying?
To provide context, WhatsApp and its ilk came along way before RCS was a thing (it existed, but nobody implemented it). They were widely adopted due to their vast improvement over existing text messaging. So the better question is, why did the states cling to text messaging and never adopted 3rd party chat apps?
I didn't mean to frame the question as a judgemental post towards WhatsApp users. I'm genuinely curious. SMS sucks, and id gladly use WhatsApp if it was popular here. Instead I resort to things like Discord or RCS chats when available.
I didn't see it as judgemental, sorry if I came off as defensive. I just wanted to provide a different viewpoint :)
From my own experience as someone living in the UK, probably two reasons, for those countries at least.
In the 2000s, most people who liked to message a lot in the UK (generally young people and teens) were on pay-as-you-go 'top up' plans where each individual message had a cost. SMS messages cost anything from 1 pence to 5 pence, and I remember on my plan, MMS (picture messages) cost a ridiculous 12 pence each! It was expensive. Most people (and especially younger people) had Android phones, and so as soon as a credible Internet-based messenger became popular, people flocked in droves to jump to it. It was WhatsApp in the UK which won that race, and it remains the de-facto messenger to this day.
Things were different in the US. The iPhone got a huge early foothold in sales, and iMessage became dominant simply by being first to market and gaining critical mass. It was also more common (versus the UK) for people to be on contract plans that had SMS and MMS included as part of the plan cost, so even for people who didn't have iPhones there was less financial incentive to dump those technologies, and SMS remained prevalent.
I'm in the US. For me, I didn't start using Whatsapp over text messaging because I didn't have a need to add and learn another app. I only started using Whatsapp when I joined social groups that insisted on it for group messaging. I still prefer messaging via Google messages over Whatsapp.
Others have replied with the reasons, i.e. data vs SMS price. I would just like to comment on:
however no one on my continent uses it. Why is it so popular in the EU and other parts of the world?
No one in your country uses it, people definitely use it on your continent. Latin America is almost 100% WhatsApp, SMS are seen as obsolete there, even if you meant North America Mexico uses WhatsApp. I think the only countries in the world that use SMS are the US and Canada, which coincidentally are the only countries I've visited where I had to worry about running out of data on my phone.
I'd be surprised if people avoid Internet-based messaging because they're worried about data usage. Text messages use a tiny amount such that they work well even on a throttled connection.
The fact that unlimited SMS became common early in the USA, and few people are messaging internationally probably explains it better.
I would add - US is a load of states but one country; EU is a load of countries. It costs more to text another country, and it used to cost more to use data in another country.
Then the EU said fuck that you greedy cunts and made it illegal to charge more for data while abroad
It's because back when smartphones and Whatsapp were new, unlimited text messaging plans were either expensive or unavailable in much of Europe (and I would imagine other places as well). From my understanding these kinds of plans were much more common in America.
When your cellphone plan has limited text messages, but sending messages via Whatsapp takes so little data that it might as well be unlimited, the barrier to early adoption becomes very low. So people start using Whatsapp, and get their friends to use Whatsapp. And once that ball is rolling it becomes very hard to stop.
These days people use Whatsapp because everyone else uses Whatsapp.
It's the assumed default.
Edit: Heck.. even to this day I have limited text messages.
My current cellphone plan is for 12 GB, Unlimited calls, and 500 texts.
And I've not sent a single text message in months, if not years.
Spain here. Because calling and messaging (sms/mms) were quite expensive. And still are.
It was somewhere around 2010 when my wife was explaining how one of her coworkers used this application to send messages for free. We installed it and it caught on like fire mouth to mouth. People changed their phones to smartphones just to join the bandwagon. It was wild.
I think iMessage and whatever Google had at the time were "good enough" here that WhatsApp never caught on? Like most people already had unlimited texting by the time it hit the scene, so It just felt like a scam back in the day and I remember it wanted my phone number to complete a sign-up and I was damned if I was going to give it to them.
IMO: iPhones are the minority in the world apart from North America.
Whatsapp became the main "secure" chat service on Android, but iOS always had its own iMessage feature so WhatsApp isnt needed if you're somewhere with basically zero android phones.
It's not necessarily in parts of Asia, either. Most people in Japan use LINE. China obviously has its own domestic apps. I think South Korea generally uses kakaotalk
Texting isn't unlimited, and it doesn't take a ton of data to send a goddamn message
AFAIK: First one to be available on mobile and was independent too. Yes there was a time when WhatsApp was not infested by what we know as meta now. Also people are LAZY DUCKS and don't want to put in the most minimal of efforts to switch to different platforms.
You use iMessage, but that is an Apple-specific thing and can't even be used on Android phones. Also, Apple does the whole "green bubble blue bubble" thing you got going on and deliberately doesnt support RCS (which would bring stuff like image support to SMS). So we need a messenger than can be used on both iPhones and Android phones. WhatsApp was initially the most popular and thats why it still is.
Because in North America it's only used by shitty employers and crypto scams.
I'd assume because share of android phones is much larger in the EU and they don't come with dedicated messenger app like the iPhone.
When cellphones blew up, North America (especially USA) was the outlier in that people preferred to call instead of text, even with SMS. SMS and Calltime eventually became cheaper and free as the inafara quickly grew.
However, most other countries, especially 3rd world countries, were not bleeding edge on cellular networks. Many were often considered even a decade behind on the underlying tech. Because of this, calls were more expensive than SMS (cost and available calltime), so people preferred to use SMS as much as possible over a call.
When internet based messengers became popular on smart devices, many people adopted because of the ease of use, chat features, ability to use it over wifi, and still relatively cheap data usage. They were already used to using SMS so much, a chat app was the natural upgrade they wanted.
NA people never treated SMS like the de facto messaging service, even though it was still heavily used, so they weren't actively searching for an upgrade. Most people didn't even know imessage did anything special besides work over wifi when it became a thing. Android users were content with RCS which to many was treated the same as imessage (being a backend update).
I remember being in Spain in 04 (as an exchange student from America), and calls were so expensive on the prepaid phones everyone had, that they explained their whole system of using missed calls to communicate, because missed calls were free. So if you were gonna pick someone up at their house, they'd tell you "dame una perdida" and you'd just ring once then hang up when you were downstairs.
In the US. We use WhatsApp for our family chat because we're a mixture of Android and Apple. Messages don't deliver reliably on standard messaging apps.
Probably because iOS is extremely dominant in North America, and iMessage is preinstalled on every iPhone. To talk to someone on WhatsApp or any other chat app, installing the app isn't enough, but you also need the other person to have it. Since in North America's most popular mobile OS is iOS, people don't feel the need to install another app.
On Android on the other hand, Google didn't enable RCS by default until 2023. RCS has existed before iMessage and even before WhatsApp, but it was poorly marketed. I, as a fairly tech savvy person, only heard about RCS in 2022 when headlines about it were flooding my feed.
Google is also partly to blame, since they had so many chat services that were available simultaneously and almost all of them were short-lived. Google Talk, Google+ Hangout, Google Hangout, Google Chat, Google Meet, Google Duo, and Google Allo. Not to mention the other chat apps that flooded the app store, like WhatsApp, Line (which is very dominant in Japan), Facebook messenger, Telegram...
Even before WhatsApp I used a similar app called Yak! It didn't have any limit on how long messages you could send, you could send pictures too and the UI was much more polished compared to the messaging apps on phones. Also not everyone had unlimited text messages but everyone had a data plan that effectively enabled unlimited messages over the internet.
I even had an iPhone back then. Never got into iMessages. Even iPhone users all have whatsapp now.
Pretty much everyone I know uses it in Canada. I regularly cause problems when I refuse to use it cause Facebook
I uninstalled it when FB acquired it.
In Quebec a lot of people use it so it's not unheard of on North America.
