this post was submitted on 30 Jul 2023
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Ask Lemmy

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Did Reddit get massive because of Digg users making a beeline towards them or were they already big before that?

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[–] mholiv 98 points 1 year ago (8 children)

I think we should prioritize SEO.

If you get a link to a Lemmy post you can’t see the contents nor the comments of the post until you click a further link. Or at least I can’t.

And that means google can’t either.

We need to get to the point where people are adding “Lemmy” to their search posts like they do for Reddit today.

Doing a google search for “best budget backpack Lemmy” should bring up results like “best budget backpack Reddit” does today.

[–] Nurgle 41 points 1 year ago

This isn’t the only answer but it’s a big one. Having both the communities where people can authoritatively answer niche questions and the ability for new people to find those communities/questions is absolutely critical.

[–] decadentrebel 15 points 1 year ago (1 children)

It doesn't help that the thread URLs are some old school "post/4268567".

I also noticed that the markdown format is included (e.g. the hashmarks for headings, asterisks for bold/italics) in search results while every other site doesn't look like that.

[–] kenbw2 11 points 1 year ago

Yea it's a shame the URL isn't

post/5784366/title_formatted_for_url

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[–] [email protected] 69 points 1 year ago (1 children)

Counter point: lemmy doesn't need to do anything to become a top website. Just stay decentralized and independently run. If that's meant to be a "top website" so be it, but that's not why I'm here.

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[–] leraje 64 points 1 year ago (2 children)

I think people are forgetting that Reddit didn't start off with communities (subs), they came later. Reddit got big the same way all sites that don't have a built in audience (e.g. Threads users basically being Insta users) - time and commitment.

Lemmy is not going to be as big as Reddit for a long, long time. Everyone has fallen into this habit of thinking all Reddit mods are power crazy egomaniacs and some are, no doubt, but the good subs on Reddit required dedicated time and effort to build up. Curating, introducing and constantly readjusting rules and expectations and at some point a good sub reaches a tipping point and it's popular.

All this will take time with Lemmy. Community mods will need to be as dedicated as Reddit mods were. And, as a side issue, this commitment to making and keeping a community great is what spez and his idiot gremlins have just thrown away. It's not about user numbers for Reddit, it's now a priority for them to get mods who are willing and able to put in the amount of work the mods they just alienated had. Subreddit engagement stats are mostly going down take a look at the number of posts and the number of comments for r/askreddit, it's a steady decline.

Lemmy might not ever get as big as Reddit but it will grow if mods stay committed and users keep posting and commenting. If that happens, that same tipping point will come.

[–] waterbogan 14 points 1 year ago* (last edited 1 year ago) (5 children)

What is most interesting about that site you linked is further down the page - it shows the number of subs still growing - but that graph cuts off at 2022. The post and comments per day plunged in early July and have not recovered. And the top poster and commenter is the same user - u/deleted

And as you say, reddit has alienated a heap of good mods - and they are the true foundation of a site like this, not users

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[–] [email protected] 52 points 1 year ago (2 children)

The goals of federated social media and corporate social media. Unlike siloed corporate social media, the fediverse platforms are not meant to compete with one another for being the 'top dog' so to speak. The idea is just diversity amongst the platforms and different options for people with different preferences. Since the fediverse is not concerned with revenue or appealing to a venture capitalist, competition is unimportant and I hope it stays that way.

[–] Rokk 57 points 1 year ago (1 children)

The more users the more content there is though which is ultimately what I want as a user.

This is even more important for more niche communities a lot of which are still very quiet/dead/non-existent on Lemmy relative to reddit.

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[–] hyperyog 37 points 1 year ago (10 children)

I mean I don't mind the current state of Lemmy right now, in fact I'm actually quite liking how it is right now. It'll probably take a lot of time to even get on the same level as Reddit if it ever does, however I'm seeing so much users, moderators, and devs who are committed to making this platform work and that in and of itself is amazing to see. Things like this actually show there is a human side to technology and that we can make it work. Anyways that's my food for thought.

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[–] [email protected] 33 points 1 year ago* (last edited 1 year ago)

Dopamine reward loops, good content and a reasonable UX.

  • If you gave a good, detailed answer with sources, you got rewarded for your effort with upvotes more than a low effort answer. This kind of appreciation motivated quality content generators to generate more content.

  • as usercount grew to a certain threshold, you basically got users from all sorts of domains generating quality content covering pretty much all topics

  • while official UX was horrible and 3rd party apps were needed, the basic system of sorting and indendation of answers allowed for long, detailed discussions which could be navigated and followed effortlessly.

[–] PaulDevonUK 24 points 1 year ago (2 children)

"If you make it, they will come".

It maight not be fast but there is huge potential from what I have experienced so far.

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[–] [email protected] 24 points 1 year ago* (last edited 1 year ago) (4 children)

The brand promise of Reddit was pretty simple—it was the “Front page of the Internet”.

It did not get popular because of the sub-communities or that there was a sub for everything ( at least not at first ).

Reddit became a thing because it was a single destination that aggregated and curated interesting content from the web that “interesting” people could comment on. If you were only going to make one stop on the Internet, it could be Reddit. Uses could share the main URL by word of mouth and new users would get the same experience. As content grew, Reddit became high ranking in search results.

Lemmy does not really offer the Reddit experience to a new user. New users do not want an offer to find an instance or create one, they want to experience the content, get addicted, and come back.

The closest Lemmy has right now to early Reddit is Lemmy World but how do new users know that? Actually, I guess old.lemmy.world is the closest. :)

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[–] nbafantest 23 points 1 year ago (4 children)

Reddit got massive because it had very vibrant communities and lots of them that inspired a loyalty in its uses.

I was brought to Reddit by a previous user, and I brought several of my friends to Reddit.

For lemmy to get there, you need thousands of communities.

Want to know stuff about Rav4? There's a sub for it.

Want to know about accounting? There's a sub for it?

Want to know about what's happening in Oklahoma city? There's a sub.

Lemmy isn't anywhere close to this point. In fact most subs are very dead.

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[–] [email protected] 21 points 1 year ago (3 children)

Reddit experienced migrations earlier from disgruntled users at slashdot and was already somewhat known and in use among the tech crowd before the Digg influx. It already had a sizable user base before which is why it was able to absorb so many users. Service issues and downtime were pretty regular issues at the beginning though just as they are now on Lemmy.

[–] Dankry 15 points 1 year ago* (last edited 1 year ago)

Service issues and downtime were pretty regular issues at the beginning though just as they are now on Lemmy.

Yep, unscheduled service interruptions and planned downtime were a fact of life on reddit for years. I can still remember when the reddit admins always announced downtime before swapping out the hamster powering their server.

Actually, I'd say when reddit stopped announcing downtime that's when things started to noticeably change. Admins stopped even trying to pretend to be redditors themselves and their comms became a lot less casual and authentic.

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[–] zerbey 18 points 1 year ago* (last edited 1 year ago) (6 children)

Reddit was big before the Digg migration and got bigger still. It didn't happen overnight, it took many years. Reddit also benefited from celebrities and other influencers using it to become the default site for this type of content. Lemmy's problem is there's no void to fill, Reddit took a hit from the API fiasco but it's still going strong because 99% of the users didn't care, or returned soon after. Every subreddit I was in that chose to close down has returned to normal operation, and it's not even 2 months later.

I like Lemmy, I'm going to keep coming here to see how it grows. Right now, it's not even close to being a Reddit alternative. It's barely hanging on, but I wish it the best.

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[–] [email protected] 17 points 1 year ago (2 children)

What happened is that Digg died, allowing reddit to thrive for over a decade with no competition. The admins learned from this and have been rolling out their shitty changes bit by bit, instead of all at once like Digg did. Eventually it's all going to collapse. You can't be king forever.

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[–] ashtefere 17 points 1 year ago (3 children)

The software architect of lemmy is unfortunately doomed. The very concept of how it works means exponential storage and bandwidth needs as it grows in sublemmits and instances. A better design would have been instances being the sublemmits themselves, and leaving it up to the clients to subscribe and aggregate them into a feed. This way scaling is a lot more horizontal, and communities that get too big can scale up individually or purge old data without affecting the rest of the system.

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[–] [email protected] 16 points 1 year ago (5 children)

I think social media designed like "Reddit" is just THE logical way to structure social media. That's why I think there is just an inherent demand for a platform like Reddit. Because of the network effect, social media platforms strongly tend to centralize. More users > more content > more users > more content > ... it is a self-reinforcing cycle favoring centralization. So that is the reason why reddit is popular, it was "the first", it is big. The only reason why people would ever leave is if Reddit themselves screw themselves over. Luckily for us, they do all the time.

Where Reddit really fails is how powerful admins and mods are, and regularly abusing that power. To fix this, you need to change the incentive structure so that power goes to the users themselves. Lemmy is already better at this because of its federated structure.

But I would go a step further and make communities work more like git. Anyone can fork any communities, meaning they create a new copy of a community but under their management. If enough people switch over to that fork, they get to keep the name of the sub.

That way mods and admins are incentivized to act in the best interest of users at all time, because if they don't, they are easily deposed.

As a bonus it would also result in making new communities from two groups who shouldn't have been together in the first place. Essentially creating more and more specialized communities more closely matching the wants of the users.

This is different to Lemmy or Reddit where you would have to create a new sub, with zero content to depose a mod/split the community.

You essentially make the process to switch out mods as low cost as possible for users. Thereby massively increasing competition, increasing quality and user satisfaction.

Ideally this would all be built on top of some base data storage layer like IPFS or something, so you don't have to literally copy over all the content any time you fork a community, but you just copy the references to where the content is stored.

Also hosting should be as simple as possible, ideally on some decentralized hosting service, like some of these crypto solutions.

This would basically remove all barriers to creating and maintining your own communities, except for hosting cost and moderation.

If you had to design the perfect social media platform, I think that would be it.

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[–] SaintFlow 15 points 1 year ago (3 children)

Videos. We are missing Videos.

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[–] dreadedsemi 14 points 1 year ago

Almost every subreddit is fun until it grew then it goes downhill. I agree with people not wanting this to grow like Reddit.

As why Reddit grew, Digg is one and another is the format was perfect for the time.

Although growing too large not desired for Lemmy, but theoretically if you want to grow it:

First major issues and outages need to be dealt with.

Developing and deployment best practices should be followed.

Registration must be easy and open

SEO optimization

Securing funds

Getting noticed by the media often which may require some controversy.

Mod tools and supporting brands.

As you see many of these ,at end up be bad for users.

[–] [email protected] 13 points 1 year ago

I think we’re looking at this wrong. “Lemmy” as it is won’t get popular. It’s an underlying platform to create an internet forum. Individual instances are what may get popular

You’re not likely to read “cocksucker619 on lemmy said so and so” in a news article. Whereas “dickrider69 on an internet forum called dickriders.world said so and so” is a more likely proposition

[–] xylogx 12 points 1 year ago (2 children)

What Lemmy needs: buy the top search term for the word Reddit in the Apple/Google app stores.

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[–] nomadjoanne 12 points 1 year ago (1 children)

It should try to grow larger than in currently is, but not try to be a top website.

Trying to do the latter will involve clashing with online legal regulations, politicians, and compliance to a much greater extent than is required now. Furthermore, it will be inundated with "normie" culture if it strives to be as popular. If you make it accessible to the lower common denominator, you get the lowest common denominator.

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[–] Gamey 12 points 1 year ago

Search engines, they don't catalog Fediverse sites properly because of the heavy dependency on domains! :/

[–] [email protected] 11 points 1 year ago* (last edited 1 year ago)

We need reddit to mess up a couple of times before Lemmy gets to a critical mass, where active users keep growing instead of shrinking.

We also need Lemmy to focus on improving its SEO so people land on it organically.

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