this post was submitted on 18 Jun 2024
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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I don't know if it's just me, but browsing virtually any mainstream website without an ad blocker or with alternative frontends is becoming harder and harder to justify. It's getting to the point where adblocking isn't an optional luxury - it's a requirement to effectively get basic information about things.

Yesterday, I was trying to search some information about Ghouls from Fallout. This lead me to this Fandom wiki page which had ads on almost every corner of the website, autoplaying video in the corner, asking for my age as soon as I clicked on the site, injecting polls and random unrelated videos into the communty wiki content and being incredibly slow to browse. A query that in the past that took 5 seconds now takes 50, for what? Money?

I get that online services cost a shitton amount of money to operate, but the sheer level of degrading quality is not OK. This is just one example of how services are completely barreling towards the shitter at 100+ MPH with no brakes or airbags. I feel some guilt for using content blockers, but that guilt is being wittled away every single day because of websites like this.

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[–] Audalin 114 points 5 months ago (1 children)

Discounting temporary tech issues, I haven't browsed internet without an adblocker for a single day in my entire life. Nobody is entitled to abuse my attention; no guilt, no exceptions.

[–] JJROKCZ 44 points 5 months ago (1 children)

I have but only because in the late 90s and 2000s they didn’t really exist, partially because the problem wasn’t present that they were designed for. Been using once consistently since probably around ‘08 tho

[–] [email protected] 15 points 5 months ago (1 children)

Did you not use popup and redirect blockers and AV/AM programs, though? Sort of the same problem, just evolved to be embedded.

All those toolbars and “helpers”, man.

[–] grue 87 points 5 months ago (2 children)

I get that online services cost a shitton amount of money to operate

They don't, though! Pages of static HTML are tiny and cost almost nothing to serve; they bring the cost upon themselves by ballooning the page with multiple megabytes of ad-injection and tracking scripts. That claim is like 99% self-serving lie.

[–] [email protected] 40 points 5 months ago (3 children)
[–] nikaaa 16 points 5 months ago

I like how angry they is about this, because I relate to this.

[–] indomara 9 points 5 months ago (1 children)

I think I am in love with whoever wrote this site.

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[–] elephantium 81 points 5 months ago

I feel some guilt for using content blockers

Please don't. The advertisers "defected" decades ago with popup windows (and probably before that, but popups in the late 90s/early 2000s stand out in my mind). It's only gotten worse since then.

[–] [email protected] 65 points 5 months ago (4 children)
[–] Zidane 19 points 5 months ago

Me and my homies HATE fandom

[–] glimse 9 points 5 months ago (5 children)

It's kind of a selfish feeling but I'm always so bummed to find the only wiki for an indie game on fandom. Yeah, I could put the work in to make a different one elsewhere....but I'll probably beat the game before I'm done copying the info over.

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[–] [email protected] 36 points 5 months ago* (last edited 5 months ago) (4 children)

"Our studies have shown we can fill up to 80% of a user's visual field with ads before it induces seizures."

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[–] Raffster 34 points 5 months ago (1 children)

It's been shitty for a long time now. I've been using adblockers since they exist. And I can not fathom how people don't realise how pathologically sick its become. The internet used to be a great place, everyone forgot.

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[–] setsneedtofeed 30 points 5 months ago (3 children)
[–] [email protected] 14 points 5 months ago* (last edited 5 months ago)

I've been using ad blockers since the early 2000's. Ads with noise is what did it for me. Pop-ups too were super annoying. There was also malware in some ads back in the day. So yes, ads poisoned the internet a long time ago and I absolutely refuse to browse the internet without one. Or two.

[–] pyre 9 points 5 months ago* (last edited 5 months ago)

yeah that part confused me at well... never used the internet without ad blockers since popup ads were a thing.

[–] Potatos_are_not_friends 8 points 5 months ago (1 children)

Lol I was thinking the same thing.

Ive used ad blockers since 2011. And when mobile browsing got to shit, I got a pi-hole because fuck that noise.

[–] [email protected] 12 points 5 months ago

I don't even browse on mobile much anymore, "oh wow a paywall guess I'll have to live without whatever this is" 🤷

[–] Anticorp 26 points 5 months ago* (last edited 5 months ago) (6 children)

The internet has always been unusable without an ad blocker. The difference now is that it's not really usable at all. Somehow major multi billion dollar companies have decided it's completely okay to have broken-ass websites that don't work. This is especially true if they're trying to push an app. The major websites like Facebook, Reddit, and TikTok actually go out of their way to break the fuck out of their mobile site to try to push people onto their app. The biggest fucking problem is that the strategy works. People are desperate, stupid, little animals, and they'll do whatever they're told to do to get their little hit of entertainment and dopamine. The internet is dead. Long live the internet!

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[–] [email protected] 24 points 5 months ago (2 children)

And now the gas pumps blather at you while filling your car. Marketing ruins everything.

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[–] [email protected] 24 points 5 months ago* (last edited 5 months ago) (2 children)

Let me just step back here, away from the fact that they’re obtrusive, annoying, and waste your time you didn’t sign away.

Malvertising is a serious risk these days. Every week we see new malware kits, phishing and increasing complexity. Now, Google’s search algo source code has been leaked. You can bet your shiny ass that the attacks will get more dangerous and even harder to discern.

Block the fuck out of ads, JavaScript, frames, xhr. Use a secure browser that doesn’t have ad revenue at their forefront and use hardened configs where possible.

This isn’t tin foil hat, and it’s not hard. Plenty of people out here want you safe and for corpos to eat shit.

[–] [email protected] 16 points 5 months ago (11 children)

I can attest to this. I'm a security analyst / incident responder for a large organization. 9 out of 10 times we get a "malware domain" hit on our network sensors, it's due to malware being pushed in ads. It's real and it's dangerous. Our entire organization runs adblockers.

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[–] Wilzax 21 points 5 months ago (4 children)
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[–] nikaaa 21 points 5 months ago* (last edited 5 months ago) (5 children)

I get that online services cost a shitton amount of money to operate,

This is verifiably just false.

How much does food cost you a day? Maybe $25, depending on what you buy.

How much does operating a 1000-user lemmy-instance cost for a day? Around $0.0003 per person per day.

Trust me I did the math on this one. Internet services are not expensive. Internet corporations just try to extract a lot of money out of you.

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[–] MapleEngineer 20 points 5 months ago (5 children)

I use an ad blocker on my notebook, always have. When I browse on my phone I am often shocked by the amount of ads on websites. I clicked on a link from Lemmy yesterday and the website was 95% ads. It was one sentence of the story followed by one or two large ads, then another sentence of the story and another one or two ads. The whole site was like that. I don't want to read your story that badly. Unfortunately, many of the ads had already impressed by the time I left so the shitty website got their $0.001 of ad revenue from my visit.

[–] partial_accumen 15 points 5 months ago (4 children)

When I browse on my phone I am often shocked by the amount of ads on websites.

This is why iPhones are an immediate nonstarter for me. Can't run Firefox with ublock origin on iPhone while you can on Android.

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[–] cm0002 10 points 5 months ago (3 children)

Why do you not adblock on your phone?

AdAway is good and has both root and non-root modes

[–] [email protected] 18 points 5 months ago (4 children)

Firefox now supports uBlock Origin on mobile too

No solution for Apple I'm aware of though, since it's forced to be a shitty reskin of Safari

[–] [email protected] 9 points 5 months ago (1 children)

iPhones have had AdGuard for years and it works on apps outside the web browser as well.

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[–] ikidd 19 points 5 months ago (2 children)

There's ads on the internet?

[–] CarbonatedPastaSauce 9 points 5 months ago

It blows my mind that it took mainstream users this long to figure out "hey this sucks, what can I do".

I haven't seen an ad in my browser for like... well over a decade.

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[–] [email protected] 19 points 5 months ago
[–] UnderpantsWeevil 18 points 5 months ago

online services cost a shitton amount of money to operate

A 40kb HTML page packaged with 450MB of JavaScript, AJAX, and streaming video costs a shitton for some reason.

[–] [email protected] 17 points 5 months ago* (last edited 5 months ago)

"We hate ads, too!" — some window asking me to turn off my adblocker

No, you don't. Otherwise, you wouldn't be showing me this notice asking me to turn off my adblocker. Either that or I hate ads way more than you do.

[–] SendMePhotos 17 points 5 months ago

I have always used ad blockers and whatnot. I used a friends phone to show them something and was blown away by the web. Wtf happened? I knew it was bad but damn. It's like playing a fucking minigame to use the web.

At home I'm hardcore. I use noscript to essentially white-list the things I want to see.

[–] x1gma 15 points 5 months ago

I get that online services cost a shitton amount of money to operate, but the sheer level of degrading quality is not OK. This is just one example of how services are completely barreling towards the shitter at 100+ MPH with no brakes or airbags. I feel some guilt for using content blockers, but that guilt is being wittled away every single day because of websites like this.

That's only partially true. "Simple" pages like a wiki are stupidly cheap in comparison of operational costs. This is not some online image editor, some huge social media outlet or whatever. From a content perspective, the traffic to be served is an absolute joke.

What drives costs for operations up is stupid design decisions (e.g. Cora) and bloating your own page using several ad providers, trackers and a metric fuck ton of additional services like disqus and whatever all of this idiotic shit is called.

And what drives "cost of operations" up the most is pure greed, because for most parts there is no longer an internet community, where someone wants to contribute something cool. Maybe that's where they started, but seeing their page hits climb obviously makes them think about monetizing them. Just add some non intrusive ads, page views still climb, and you see the money coming in - in the case of Fandom with mostly zero effort, since the content is brought by the editors, who even also generate ad views, while generating content. Add one more ad, income doubled. Add a potentially more intrusive ad bringing more money per view - maybe your income triples. It's all just a pump and dump until it becomes the ad-riddled trash, but you don't really need to care, since it's still high ranking in Google results and still brings in visitors.

Obviously this does not apply to all, but to a fucking lot if not most pages, and it's getting even worse with gen-AI content and "features".

[–] [email protected] 13 points 5 months ago

Becoming? I think we are past that stage. What grinds my gears is how hostile the net is to adblockers where users are either barred from the site entirely or guilted into turning it off.

Worse yet is if you try to take back your privacy thru a VPN you are instantly deemed a bad actor or a downright threat!

[–] AA5B 12 points 5 months ago (2 children)

“Becoming”? How about “became”?

I also worry this is breeding generations of scam victims. We all know people who don’t realize there are ad-blockers or for some reason can’t manage one. Part of that is elderly who aren’t comfortable with technology, but it includes many people of all ages. This knowledge gap means huge portions of the population see an unusable internet that can’t be responsive no matter how fast the connection. It means their data will be tracked and sold in all directions. It means every click will have hundreds of trackers. It means exposure to every ad, every scam. How can they not be victims?

Meanwhile we know enough to complain but also to use the tools to find a useable internet. We’re much less tracked, see faster responsiveness, even our data is less exploited. Most importantly, we never even see most of the pop up scams

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[–] rockettaco37 11 points 5 months ago

What really pisses me off is when sites tell me to disable it. It's my computer, I'll choose what extensions I run. Fuck you.

[–] systemglitch 10 points 5 months ago

Fandom is as trash as sites come. Oh how the mighty have fallen.

[–] Opisek 10 points 5 months ago (1 children)

I experienced a shock watching my much younger cousin play mobile games on his phone. It's just constant unskippable ads next to all the banners. Back when I was young, mobile games were actually playable and ads were at most a voluntary option to get some in-game currency. In general, though, I have grown so accustomed to my Pi-hole (+ automatically connecting to a VPN when I leave my house so Pi-hole is always there) that I've either forgotten what life without it was like or completely missed the downfall of the modern internet.

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[–] nikaaa 8 points 5 months ago

Fandom wiki page

Yeah, no, fandom is dirt and has been dirt for a while now.

[–] androidisking 8 points 5 months ago

Don't feel bad for blocking their ads. The internet was never meant to have that much advertising in the first place. If websites can't afford to keep their site up then they probably don't need to be running it in the first place.

If your site has to host spammy bloated malicious third party advertising then I think there's a bigger issue at stake. Users shouldn't have to sacrifice their privacy and security to view content. Also greed isn't the same as "we need ads to keep our site running" when clearly they are making enough but want more.

It's honestly insane how tech illiterate people can't grasp this privacy concept and just learn to use a damn ad blocker. I don't mind justification but at some point you have to be the bad guy and fight back against cooperate greed.

Stay strong. Firefox+uBlock origin is the goat!

[–] [email protected] 7 points 5 months ago

Speaking of gaming websites being goddam awful, you ever accidentally clicked on an IGN link? Goddamn that site is cancer.

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