this post was submitted on 17 Jan 2024
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Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.

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[–] jordanlund 311 points 5 months ago (8 children)

I'm comfortable not owning Ubisoft games. ;)

[–] [email protected] 88 points 5 months ago (5 children)

These people are like an adversarial neural network being trained to find the most efficient ways to piss of their own customer base.

I think it's important to note that the entertainment landscape as a whole has been changing, and those changes have mixed with the shitty investor culture that already existed to create a terrible set of incentives that are wildly misaligned with consumer sentiment. I say this because I think that if we want things to change, we need to look at root causes.

The entertainment industry is feeling very threatened. It's hard to make money. That's a reality. And all the solutions to the problem are fucked up attempts to find ways to get players to give more money for things they don't want.

I think we need a better patronage model.

[–] Malek061 26 points 5 months ago

A quality game for a good price that provides hours of entertainment is a good start.

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[–] [email protected] 199 points 5 months ago (7 children)

Remember kids, if buying isn't owning, piracy isn't theft.

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[–] [email protected] 132 points 5 months ago (1 children)

Gamers says CEOs need to get comfortable not having a subscription model for their sales to take off.

[–] Graphy 40 points 5 months ago (2 children)

We’re lucky that Ubisoft doesn’t make any good games.

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[–] hperrin 115 points 5 months ago (1 children)

Nope. We refuse. But fuck you for asking.

[–] BreadstickNinja 22 points 5 months ago (1 children)

I don't know. A lot of people seem willing to pay for battle passes, which is already halfway there.

It was good to see a little bit of resistance this year and particularly the success of BG3, but I'm concerned that the overall trend is negative. Any publisher beholden to investors will be under strong pressure to monetize, monetize, monetize.

All I can do is not give them money, but someone else probably will.

[–] TheGrandNagus 22 points 5 months ago

Yeah, people in this thread are saying this is absurd and nobody will go along with it, like have they met gamers from outside Lemmy?

In the wider world, people think I'm insane for not loving Microsoft's game subscription service. Even here and on Reddit I've received flak for not wanting games as a subscription service. It's weird.

Game subscriptions will happen. The wider market, unfortunately, loves the idea of paying a monthly fee to play games.

[–] Fapper_McFapper 86 points 5 months ago (3 children)

I’d rather quit gaming. Fuck Ubisoft and their predatory practices.

[–] [email protected] 45 points 5 months ago* (last edited 5 months ago) (3 children)

honestly, i have plenty of games. im good if they stop now.

im ok with this game of chicken

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[–] [email protected] 85 points 5 months ago (3 children)

As long as they get comfortable with the idea of if buying isn't owning then piracy isn't stealing.

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[–] TORFdot0 61 points 5 months ago

>Director of Subscriptions

“Ubisoft director of paying them money every month says gamers should pay them money every month”

[–] devious 60 points 5 months ago (1 children)

Maybe I am just an old nostalgic fart but I have games that I own that are over 30 years old that I still have access to and regularly play and that's how I like it.

I personally don't at all see any benefit to the consumer that subscription based gaming provides. Arguably you can access more games for less money, but if video streaming is anything to go by (increased prices, less content across more and more services, ads creeping back in etc), that value proposition won't last long.

[–] [email protected] 53 points 5 months ago (1 children)

The benefits are not meant for the consumer.

[–] [email protected] 18 points 5 months ago (1 children)

We even have the current streaming services as examples, that's why Ubisoft are greedy for getting people to subscribe.

Game streaming services will eventually be:

  • Fragmented: You will need to have multiple subscriptions to play the games you want.
  • Games will disappear without notice (We already see this on app-stores).
  • Prices will be jacked up at a whim, and premium tier plans will be added.
  • And as the pièce de résistance: Full of ads.
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[–] [email protected] 57 points 5 months ago (2 children)

I dunno man, I get a pretty solid sense of pride and accomplishment after pirating a thing, so I think I’ll stick with that.

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[–] IronpigsWizard 53 points 5 months ago (8 children)

The fact that some people are ok with, "subscriptions taking off" in this very post is troubling.

The future, where you own nothing, pay a subscription for everything.

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[–] _number8_ 44 points 5 months ago (4 children)

i'm so excited for the fucking subscription fad to die. people have gotta get sick of it at some point right? what could be enticing enough to replace it for both corps and users?

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[–] apfelwoiSchoppen 43 points 5 months ago (3 children)

Their reasoning is that consumers have gotten used to it in other media forms like music and video.

  1. It doesn't make it right.
  2. The hell we have.
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[–] [email protected] 43 points 5 months ago (3 children)

I am quite comfortable with not owning any ubisoft games. It's a kind of comfort that comes easily when one doesn't pay ubisoft any money for anything.

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[–] RememberTheApollo 42 points 5 months ago (1 children)

Screw these guys.

Why can’t they release the server code or whatever so the community can keep playing the games. I’ve got a bunch of games that I can no longer play because there’s no servers. There was a community attempt at putting something together, they were working from scratch, but it seems to have failed.

The devs won’t support it, but they won’t let anyone play with the abandonware either. Took their ball and went home.

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[–] [email protected] 41 points 5 months ago* (last edited 5 months ago)

ubisoft should get comfortable with people just not buying their crap at all.

[–] devilish666 41 points 5 months ago (1 children)

Meme00144

Solution for greedy company

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[–] [email protected] 37 points 5 months ago

I'd rather remain comfortable not buying games from Ubisoft and EA.

I refuse to waste a single dollar on every game from both companies, since we were all bent over and continue to get bent over because they just don't care about anything but making more money.

A good example from Ubisoft is the handling of the Driver series. They kept on releasing the games in the series in a near unplayable state before when most people had dial up.

A good example with EA was the failed DRM with Spore. They only let you install the game 3 times, which glitched out to the point where people had to turn to piracy (warez and crackz) to play a game they paid for.

We vote with every dollar spent, which gives me hope when people rally around good companies that do the right thing.

[–] [email protected] 36 points 5 months ago

gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.

So subscriptions won't take off if we demand to own what we buy? I accept those terms.

If it ain't a sale, it's not piracy.

[–] Heavybell 36 points 5 months ago (1 children)

I like how in this article the greedy cunt is talking about consumers just getting used to the idea of not owning the game being okay because they'll keep their progress and can come back to their game any time. Like we haven't seen media disappear off streaming services all the time. Like nobody has ever fallen on hard times and had to cut ongoing costs. Fuck off.

[–] eronth 25 points 5 months ago

Literally the debate is happening because games and media have vanished... including Ubisoft games!

[–] GaMEChld 34 points 5 months ago (1 children)

Gamer here. Go fuck yourself Ubisoft. You can quote me on that.

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[–] agitatedpotato 33 points 5 months ago

Counterpoint: I dont fucking want subscription services to take off. I want to pay for the game I'm gonna play and only the game I'm gonna play.

[–] [email protected] 32 points 5 months ago* (last edited 5 months ago) (1 children)
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[–] TheRealKuni 32 points 5 months ago (5 children)

Game Pass is going gangbusters. A monthly fee to play shitloads of games, including first party titles at launch, with a discount on purchasing those games if I decide I want them? Awesome.

I think the problem is you, Ubisoft. No one trusts you. And you keep releasing the same game.

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[–] Duamerthrax 29 points 5 months ago

That's funny. It's been years since I gave Ubisoft any money and I'm perfectly comfortable.

[–] [email protected] 29 points 5 months ago (6 children)

I don't know what planet he's on but we already don't really own our games. Hell if Steam goes down I'm going to lose access to pretty much everything.

The problem is more that I don't trust Ubisoft to not change the terms of the agreement halfway through. I can totally see them pulling a rockstar and getting rid of an old version of the game if they decide they want to do an HD release.

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[–] stoly 28 points 5 months ago (2 children)

And if anyone needed to know whether these companies are run by entitled idiots, this is the proof.

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[–] [email protected] 28 points 5 months ago

Ubisoft exec, you should get comfortable sucking our collective dicks

[–] Modva 25 points 5 months ago
[–] Rosebludd 25 points 5 months ago (1 children)

One more reason why it’s morally acceptable and necessary to torrent Ubisoft games

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[–] Cypher 24 points 5 months ago* (last edited 5 months ago)

Ubisoft executives need to get comfortable being unemployed.

[–] kittenzrulz123 24 points 5 months ago

The Ubisoft exect can kindly fuck himself with a cactus.

[–] Snapz 23 points 5 months ago* (last edited 5 months ago) (9 children)

Fucking, brain dead tool.

Thank whatever is sacred to you that these mindless drones picked video games. Have no doubt that it this same person hadn't flunked out of medical school, they'd be running a chain of hospitals somewhere saying, "patients need to just get used to bleeding more and for longer to support our profit model".

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[–] [email protected] 23 points 5 months ago (1 children)

Comfortable not owning what?

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[–] thorbot 23 points 5 months ago (3 children)

Ubisoft needs to get comfortable with fucking off with their launcher bullshit or I will never ever buy their games again

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[–] [email protected] 23 points 5 months ago (3 children)

As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.

Yeah, you know I don't lose my game either saved on my CPU or Xbox with a copy of the game I don't have to pay for more than once for a predetermined value.

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[–] [email protected] 22 points 5 months ago (2 children)

If I don't own the games I bought them piracy isn't stealing. It goes both ways fuckers.

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[–] alienanimals 21 points 5 months ago

Fuck Ubisoft executives.

[–] [email protected] 20 points 5 months ago

Subscribe to my nuts Ubisoft

[–] [email protected] 19 points 5 months ago* (last edited 5 months ago) (3 children)

I am very comfortable not owning ubisoft games, because I am not buying them. :)

Every company that is hostile towards their own customer will soon have no customer (hopefully, lol).

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[–] Blackmist 18 points 5 months ago* (last edited 5 months ago)

Not really, Ubisoft.

Much like music, movies and TV, you just need to make sure your content is both available for purchase for people who don't want a subscription and consistently available on a subscription service for those that do.

It's when you start fucking around and taking them off again because somebody else is offering you more for exclusivity that we get pissed off and just pirate things. You can't expect Assassin's Creed Black Flag to still be making you a noticeable amount of money, but a subscriber can rightfully expect it to be on your service.

I'm of the opinion that if a game is on a subscription service, be it PSN or Game Pass, then it should stay there except in very extreme circumstances. A game can take weeks to play through, and it's only going to take one large game going AWOL at 90% completion for me to sour on the whole idea.

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