this post was submitted on 09 Sep 2024
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I'm considering a business plan for people getting in to self-hosting. Essentially I sell you a Mikrotik router and a refurbished tiny x86 server. The idea is that the router plugs in to your home internet and the server into the router. Between the two they get the server able to handle incoming requests so that you can host services on the box and address them from the broader Internet.

The hypothesis is that $150 of equipment to avoid dozens of hours of software configuration is a worthwhile trade for some customers. I realize some people want to learn particular technologies and this is a bad fit for them. I think there are people out there that want the benefit of self-hosting, and may find it worth it to buy "self-hosting in a box".

What do you think? Would this be a useful product for some people?

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[–] [email protected] 55 points 3 months ago (5 children)

How will you provide long term maintenance of their server for a one time payment of 150$?

[–] EliRibble 9 points 3 months ago (3 children)

How will you provide long term maintenance of their server for a one time payment of 150$?

My current thinking is the margin on the hardware would be intentionally low, essentially the cost of the hardware %+10 for configuring it a bit, installing NixOS, etc.

The business would survive on support and hosted services. Something like $20/month which gets you access to support to answer questions, help configure applications, troubleshoot issues, etc. Possibly rolling upgrades of your installed software on your behalf. Alerts on urgent security vulnerabilities. Could also handle tricky things like custom DNS (email servers, certificates) and off-site backups. I'm not totally sure what all would be included, but the goal is to make money while providing value, not build a garden or rent-seek.

[–] [email protected] 26 points 3 months ago (1 children)

$20 per month would be enough to discourage me. It's another relatively costly computer-related subscription and I already feel like I'm losing a battle to keep those minimal. There would have to be some very clear benefits for that price.

[–] EliRibble 5 points 3 months ago

There would have to be some very clear benefits for that price.

Agreed, it would need to be very clear, and additionally we'd need to plan that a certain percentage of customers would grow out of a basic support offering, either by becoming experts or by growing their install size and complexity.

$20 per month would be enough to discourage me. It’s another relatively costly computer-related subscription and I already feel like I’m losing a battle to keep those minimal.

Understandable. Is there a price you think would be reasonable? What would you want for that price?

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[–] [email protected] 28 points 3 months ago (4 children)

Isn't that basically just a commercial NAS? Go buy a Synology NAS, or get fancy w/ TrueNAS. You don't need an entry-level enterprise-grade router at all, you can just plug the NAS in anywhere and you're golden. You can usually install a few services like Plex/Jellyfin or HomeAssistant alongside the data storage if you like.

If that's not going to work for you, you probably have a good idea of what will work for you. For me, a tiny x86 server isn't going to cut it, because I want a beefier CPU to run CI/CD for my programming projects, so a beefier, modern CPU is quite valuable. That's totally overkill if all you want is a simple streaming setup with 1-2 transcoded streams.

So I think there are two main markets here:

  1. just give me something that works - these will flock to pre-configured solutions, like Synology or TrueNAS
  2. I want something specific - they'll DIY components together to build their own custom solution

The only other group I can think of is the group that can't afford 1 and doesn't know enough to do 2, but I really don't think that's a particularly big group, and they'd be better off reusing something they already have instead of getting some off-the-shelf solution.

I could absolutely be wrong here, that's just my $0.02.

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[–] [email protected] 22 points 3 months ago (6 children)

I think this needs to exist, but as a community supported system, not as a commercial product.

Pick a set of open technologies - but not the best, lightest weight, just pick something open.

Come up with a security architecture that’s reasonably safe and only adds a moderate amount of extra annoyance, and build out a really generic “self-hosted web hosting and VM company-like thingy” system people can rally around.

Biggest threat to this, I think, is that this isn’t the 90s and early 2000s any longer, and for a big project like this, most of the oxygen has been sucked out already by free commercial offerings like Facebook. The technical family friend offering to self-host email or forums or chat no longer gets gratitude and love, they get “why not Facebook?”

So… small group effort, resistant to bad actors joining the project to kill it, producing a good design with reasonably safe security architecture, that people can install step by step, and have fun using while they build and learn it.

[–] BarbecueCowboy 8 points 3 months ago (3 children)

We already have that, the first problem is we have like a dozen of them, a few are even well supported. The second problem is that usually the technical knowledge required to set up the systems are still lower than the technical knowledge required to keep it running.

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[–] EliRibble 5 points 3 months ago

I think this needs to exist, but as a community supported system, not as a commercial product. ... The technical family friend offering to self-host email or forums or chat no longer gets gratitude and love, they get “why not Facebook?”

I think this is a great point, it doesn't help much to create a business that ends up with the same incentives and the same end-game as the existing systems.

So… small group effort, resistant to bad actors joining the project to kill it, producing a good design with reasonably safe security architecture, that people can install step by step, and have fun using while they build and learn it.

That is precisely what I'm looking to build. I don't want to get rich, I want people without 10 years of industry experience to get some of the benefits we have all been able to build for ourselves.

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[–] gedaliyah 15 points 3 months ago (3 children)

Hi, I'm your customer base.

I'm a complete novice, no network or coding experience, but not afraid of computers either. I'm pretty worried about messing up something serious due to lack of knowledge.

In the end, I didn't choose Synology or the like due to:

  • lack of robust community support. I've noodled around with Linux for years and learned that community support is essential.

  • price. I'd pay 10% or 50% more for a good pre-configured system, but not 3-4x more (which is just the general feeling I get from Synology)

  • lack of configurability. I'm still not sure what I would like to do (and be able). I know I want to replace some storage services, replace some streaming services, control my smart home, maaaaybe access my files remotely, and probably some other stuff. I may want to have email or a website in the future, but that's not on my radar right now.

If there were some plug-and-play hardware/software solution that was still affordable and open, it would be a good choice for me.

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[–] [email protected] 11 points 3 months ago* (last edited 3 months ago) (2 children)

What's the value-add over just buying a SFF PC?

[–] EliRibble 6 points 3 months ago

I assume "SFF PC" means "Small form-factor personal computer".

The value add is not having to make a large number of technical decisions. IPv4 vs v6, which firewall rules to use, port-forwarding vs DMZ, flavor of Linux, partition scheme, filesystem type, application packaging system, and on and on. For many people they don't care about these decisions, they want "to put something on the Internet" and do it safely. While safety isn't a binary, and engineering is full of tradeoffs, an experienced practitioner can answer many of these questions reflexively and come out with good enough answers for some customers.

In the end the customer should be able to dig in and change whatever they want. But I want to see if flipping the decision dependency around will help. IE, start with stuff that works, then change things, rather than start with parts and make all the decisions before anything works.

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[–] JASN_DE 10 points 3 months ago (1 children)

The idea is that the router plugs in to your home internet and the server into the router. Between the two they get the server able to handle incoming requests so that you can host services on the box and address them from the broader Internet.

Why would I need a separate router for that? I'd need to configure the main router anyway.

[–] NeoNachtwaechter 3 points 3 months ago

I would absolutely want the extra router because most people have one from their service provider. For self hosting, you want an additional router with your own software.

[–] breakingcups 10 points 3 months ago (2 children)

No. People who want the benefit of self housing without worrying about hardware will rent a vps or something simpler. The hard part of hardware isn't the purchase, it's the maintenance.

Also, why the separate router?

[–] [email protected] 3 points 3 months ago

I agree with this. Self-hosting requires the user to understand their network, their software, how it all interacts.

If you provide a hardware product and call it a solution, people are going to expect a turn-key solution like a plug-and-play router.

You're going to end up supporting a bunch of newbies who, by no fault of their own, can't tell you an error code in the console let alone whatever UI you give them.

I think a better solution would be a course that walks newbies through self hosting.

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[–] [email protected] 9 points 3 months ago (2 children)

Which problem(s) are you trying to solve? The networking issue of firewalls and port forwarding? The admin tasks of installing and configuring applications? The task nobody does of maintaining software and keeping it up-to-date?

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[–] sartalon 8 points 3 months ago (2 children)

I would be happy if I could pay you to just set up and periodically check my setup. I only say that because I would probably want to put together something that cost more than $150. But I am absolutely overwhelmed by what I don't know. Every tutorial I read gives me more questions than answers.

I just want to self host, share it with a close circle of friends, and keep everyone else's noses out of my business.

[–] [email protected] 4 points 3 months ago

I am absolutely overwhelmed by what I don’t know. Every tutorial I read gives me more questions than answers.

I felt that in the very core of my being.

Looking at my setup, sometimes I look back and wonder how tf I've made it this far. Dozens, if not hundreds, of hours of searching, reading, watching YouTube tutorials, and I feel like little has stuck with me. If the boot drive in my proxmox server takes a shit on me before I manage to figure out how to properly back everything up before that inevitable failure occurs, I'll be back at square one (as in, still clueless and destined to spend dozens/hundreds of hours getting things set back up and configured).

I can say that I am a bit more familiar with the linux terminal now than I was a couple years ago when I first started, so there is some learning and growth taking place. But I'm still just a wee lad still trying to figure out how to simply stand up on my own. And heaven help me if an actual problem arises.

[–] EliRibble 3 points 3 months ago (1 children)

Would you rather pay a higher price per single instance ($100 to fix something you broke on accident) or pay a lower constant price ($10-$20/month) like insurance?

Would you rather get help in the form of a conversation, a custom script someone wrote for you, or by giving admin access to the company to directly fix things?

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[–] jaggedrobotpubes 6 points 3 months ago (3 children)

If I don't have to fail to understand another "Docker's not that bad | complete beginners' tutorial" video, I'd sign up.

Although any commercial business will be dead or the new problem to avoid in 15 years.

[–] [email protected] 4 points 3 months ago

Docker's secret that most "getting started" tutorials seem to miss is docker-compose.yml. Who wants to type these long-ass commands to start containers? I always just create a compose file, and then docker compose up -d.

Dockerfile is for developers, you shouldn't need more than a docker-compose.yml for self-hosting stuff.

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[–] [email protected] 5 points 3 months ago (2 children)

I’d buy your services to configure my TrueNAS server right now.

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[–] just_another_person 5 points 3 months ago* (last edited 3 months ago) (2 children)

Oooohhhhh boy. Another one of these 🤣

It's not like a package thing you can sell if you're not supporting it. Then you're just selling hardware at an inflated price. It's not even self-hosting at that point. Why wouldn't you just pay a regular company for a product?

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[–] [email protected] 5 points 3 months ago

what's your plan on teaching these people to maintain their selfhosted instances? Are you selling support? I mean you could script pulling and recreating containers, but without eyeballs on it, that stuff will die eventually.

[–] [email protected] 4 points 3 months ago (4 children)

It would make more sense to sell a management service

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[–] solrize 4 points 3 months ago (2 children)
[–] ChillPill 4 points 3 months ago (2 children)

Dual Core ARM Cortex-A7 processor running at 1GHz

1GB DDR3 RAM memory

Doesn't seem like you could self-host a whole lot with that...

[–] [email protected] 2 points 3 months ago (3 children)

Coming from someone who started selfhosting on a pi 2B (similar-ish specs), you’d be surprised. If you don’t need anything fast or fancy, that 1GB will go a long way, and plenty of selfhosted apps require very little CPU. The only real problem I faced was that all HTTPS-related network tasks were limited at ~3MB/s, as that is how fast my pi could encrypt the data (presumably, I just saw my webserver utilising the entire CPU and figured this was the most likely explanation)

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[–] [email protected] 3 points 3 months ago

Only if it didn't have an insane markup for being pre-built.

[–] Presi300 3 points 3 months ago (3 children)

150$ is rather ambitious for what you are describing as a custom made low power server. Managing to build something... Anything commercial out of new, hell even refurbished parts that has enough horse power to run anything more than a pihole/DNS server at this price point would be a challenge and a half. If you're going refurbished/2nd hand, you're likely gonna spend half of that on just shipping the parts to you.

I believe you are vastly underestimating the price of new low end parts and vastly overestimating the capabilities and availability of old micro servers. I'd say something like this would work at a price range of around 300~400$ (and even that's ambitious imo).

And even then, that's a NICHE audience you'd be targeting. It would be people who don't wanna pay subscriptions, but also don't wanna be bothered to spend a day or 2 figuring out how to set up a simple linux box on an old computer they have. I'm not saying that audience doesn't exist, it's just veeeeery niche.

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[–] [email protected] 3 points 3 months ago

I'm not in the market, but I've actually had similar thoughts of building a project on top of NixOS that's focused on self-hosting for homes and small businesses. I recently deployed my own router/server on a BeeLink mini PC and instead of using something like OpenWRT, I used NixOS, systemd-networkd, nftables, etc.

DM me if you want to discuss more. I think the idea has potential and I might be interested in helping if you can get the business model right (even if it just ends up being some FOSS thing).

[–] foggy 3 points 3 months ago (2 children)

Market to tax funded institutions. If you can market "self hosted" as cheaper and easier than mother solutions you'll have guaranteed clients for a long time.

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[–] [email protected] 2 points 3 months ago* (last edited 3 months ago) (1 children)

I probably would. However it has become increasingly obvious that the flaws with solutions so far have been in the organisation. Not so much the particular hardware or software. If I'm going to buy something I'd like some hope that it'll be there in 5 or 10 or 20 years. So please if you go serious with this, look into worker-owned organizations because I'm tired of dodging profit-maximizing traps and pretend-non-profit landmines. If the people building and supporting the thing aren't the ones deciding what to do with the revenue and profit, you're the only one doing it and you're going to make mistakes that will hurt them and us. And then you become a landmine to dodge.

[–] EliRibble 2 points 3 months ago (3 children)

These are great points, and I fully agree. I'd be interested in knowing what kind of license or corporate structure or contract would give you confidence that the organization is worth investing in. I could put all the software out with a really strong Affero license so that you've got the source code, but I get the impression that you, like me, want more than that. Corporations like Mondragon are interesting to me, and I'm aware of a few different tech cooperative organizations. I'm not confident that a cooperative structure alone is enough. Yes, it helps avoid the company taking VC money, shooting for the moon, failing, and then selling everything that's not clearly legally radioactive. But it doesn't protect you against more insidious forces like the founders selling to private capital and adjusting the EULA every few months until they have the right to sell off your baby photos.

I've been batting around the idea of creating a compliment to the "end-user license agreement" - the "originating company license agreement". Something like a poison pill that forces the company to pay out to customers in the event of a data breach, sale of customer data, or other events that a would-be acquirer may think is worth it for them.

I'm just not sure yet what kinds of controls would be strong enough to convince people who have been burned by this sort of thing in the past. What do you think?

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[–] ChillPill 2 points 3 months ago (3 children)

I admire the thought of lowering the barrier to entry to start self-hosting for "normies". Not sure where you are located, but where I am, this price point is not realistic even for used equipment, not including RAM or storage. I'm not really sure what value add you are bringing to the table that one wouldn't get from just buying used hardware from an office surplus and if one is very inexperienced in self-hostong, looking into something like LTT is partnered with like Hexos.

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[–] irotsoma 2 points 3 months ago

Would only be worth it if you created a system for easily deploying applications on an already set up subnet with routing preconfigured.

Like set up a single server kubernetes distribution like microk8s or minikube on the server with metalLB and ingress already preconfigured on the server and router. You could also give instructions on how to install a GUI like Lens and how to use it to deploy a few things. Probably using workstation applications would be better than a web UI like Portainer to keep the server lighter, but either might work.

[–] [email protected] 2 points 3 months ago (1 children)

Why not just have a script that sets up all of the software one would want to host?

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[–] NeoNachtwaechter 2 points 3 months ago (2 children)

The hypothesis is that $150 of equipment to avoid dozens of hours of software configuration

OK fair try, but you also need to sell me 20-25 TB of disk space on 5 spindles (plus a SSD for the bootdisk), 64 GB RAM (with a chance to go up to 128) and the CPU must have 16 threads or more.

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