this post was submitted on 20 Nov 2024
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Some good discussion about this trend on HN:
https://news.ycombinator.com/item?id=32040506
Spotify and EBay made the right choices here, the new logos are way better.
It is subjective, I like the old eBay logo more, but dislike the old Airbnb one.
Well, they certainly fin in better with all the others.
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Aaaah then indeed that makes sense (and this is not ironic).
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
Better:
Worse:
The rest just go from meh to slightly different meh 🤷
I liked the old aibnb one.
Microsoft went from "boring with a bit of attitude" to just plain boring
DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker
Spot on.
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
Except eBay, that was always trash.
I wonder how much correlation there is between logo blandification and being owned by giant corporations.