Marvel fatigue, superhero saturation and the death of cinema.
this post was submitted on 12 Nov 2023
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No, no, and maybe yes.
There is no Marvel fatigue. There is no superhero saturation. What there is, is simply trash. Make a shit superhero movie and the movie will just be shit. It has nothing to do with there being superheroes.
Hollywood doesn't get it. People don't seem to get it either. But these phases are just repeating itself. It used to be cowboys. It used to be cops. Then pirates. It used to be sword and sandals.
Cowboy movies are fun. So are pirate movies and superhero movies. If they're made well!
The moment some execs look at a bunch of numbers and think "Oh, people will pay money to see X", THAT is when things go wrong. No, people pay to see good movies. And Marvel used to be hype when they made good movies.
Youre mostly right but personally there is definitely superhero fatigue. I used to watch most marvel movies but nowadays the formula is sort of played out.
For me it isn't superhero fatigue as much as "oh, I've seen the same story a dozen times now" and "I don't even know this superhero, why does he need a Netflix show?" fatigue. The writers seem to run out of ideas and just milk the same formula again and again.
And at the same time you get something like the new animated Spiderman movies which are a dope, super fresh new take that is oozing creativity out of every frame.
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That’s what I’ve been telling people. My friends and I would religiously go the theatre nearly every Friday as adults. Pandemic hit and we obviously stopped, but once stuff started opening again, we went to see a couple movies but the quality has drastically dropped. We assumed it’s because we were coming out of the pandemic and stuff had been put on hold. In 2023, that excuse shouldn’t still hold up. Good writing didn’t stop during the pandemic, just production.
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I'm guessing the fact that no one could even talk about the movie until like 5 minutes ago didn't help. I had no idea it was even coming out until a couple of days ago because the SAG strike kept everyone from doing press.
The marketing for this movie has been weird.
There was an absolute fuckton of marketing for it at the start of the year, like every other Twitch and YouTube ad I got was about that movie.
Then, nothing, so I thought it had been released and people weren't talking about it because it's just a massive snooze (Like with the Eternals movie).
I had little affinity for the movie to begin with, so seeing there was little public response after all the marketing just had me go "seems this is one to skip"
And now it suddenly comes out with barely any marketing going on in the past few weeks?
Which still makes me feel it must be a snooze, both because it wasn't marketed for release and because of the residual feeling the initial marketing caused.
Besides that, even before the pandemic neither me or my wife were big fans of going to the cinema, the noise, the seating and the gauging with drinks and food is just meh.
During the pandemic, we invested in an 75" TV, 200" projector screen and 8K projector and setup 7.1 audio in the living room.
We got as much popcorn as we want, can drink whatever we want, including alcohol and the only person that can annoy us is us.
And with most movies being available from a streaming service within a few months of cinema release, there's not much of any FOMO either.
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It's almost like people are getting sick of the constant Marvel drip feed of content that's been going on for years now.
I remember when they had a big long-arc that was spread intelligently across all of the movies that built up to Endgame. I think they've forgotten this.
Phase 4 lost the plot. It's like they didn't know what to do after Endgame.
For the plot going forward, you have to see:
Wandavision (Disney+, Blu Ray this month)
Loki Season 1 (Disney+, fresh on Blu Ray)
Spider-Man: No Way Home
Doctor Strange: Multiverse of Madness
Ant-Man: Quantumania
Loki Season 2 (just finished)
I think you've put your finger on it. The shows didn't exist prior to Endgame. Now, they're doing the same nonsense as 90s/early 2000s Marvel where if you wanted to understand everyone in large events (which happened all the time) you really needed to read a bunch of different series.
But, watching a ten episode show is a time committment and there are so many actually worthwhile shows that one can watch...
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Jonathan Majors has really screwed up any plans they had for the current arc.
True, but that doesn't fix their quality problem. Loki wasn't bad but everything else since endgame has been unwatchable to boring and forgettable at best.
Guardians 3 was really good, but they just let Gunn do his thing and it wasn't just trying to move the general plot along. I wish they had more stuff that was just doing it's own thing.
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It didn't help you need to watch hours of TV shows and X previous movies to have a superhero movie make sense.
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I think the first captain marvel was horrible. I think that plays a huge part.
I thought the 1st Captain Marvel was pretty fun. I don’t have much of an interest in seeing this though.
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I struggle to think of a less likeable main character that wasn't some sort of anti-hero. It takes talent to be that smug and condescending for an entire movie.
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Who is actually going to all of these Marvel movies? I thought everyone came to the same conclusion that Marvel started sucking noticeably immediately after Endgame.
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I want to see it, been looking forward to it, and will when it comes out for home viewing. But if already basically stopped going to theaters before the pandemic except for the biggest films, and the pandemic killed off the last interest I had in any of the disgusting expensive theaters near my home.
And now they’re raising prices for all the services… so we’ll see if when it gets to home viewing it it’s affordable enough to watch or not.
After seeing Dr. Strange and not understanding the entire movie engine because I don't have Disney+ I stopped watching MCU movies. I'd love to go see this movie now that I know it's out but why spend time and money watching actors in front of a green screen doing things I don't understand because I didn't watch multiple TV shows?
They keep trying to push Kamala Kahn, but I never found her to be a very compelling character. Even less so now that they changed her powers. I watch almost all the marvel stuff but I couldn't make it through that mini-series, and I'm not very interested in this movie either.
Maybe it was because I thought the examination of the American Muslim community was interesting and not something I'd really seen before, but I enjoyed it. It wasn't the best show ever, but it was interesting. The examination of The Partition was also interesting.
As someone who comes from a Canadian Muslim family, that's probably the thing that made me stop watching the show. It was just so over the top in terms of Muslim culture that it just seemed off. The way Islam was brought in to pretty much every discussion, no one actually talks or acts like that, at least no moderates. It's no different from people of Christian backgrounds who I am sure aren't talking about being Christian 24/7. It just felt like pandering.
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Genre fatigue. Too formulaic now as well.
I mean, it also opened during an ongoing SAG-AFTRA strike that severely hampered promotion of the movie. So there is that.
I took the family to see it and we all loved it. I thought it was great personally.
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Interesting to see the general negative impressions contrasted with the other column here saying how great it is.
I’m still deciding whether to see it in theaters - I’m a huge fan of the Marvel universe and still want more superhero movies. Iman Vellani does a great job with an excellent character, and I loved how the story connected with her culture. Fantastic. However Captain Marvel was pretty much a non-entity and we had no idea who Monica Rambeau will be yet - I hope the movie gave some much needed character development
What I don't really like is people telling me I shouldn't let myself be swayed by critics and should watch it and make up my own mind.
That's stupid. I'm reading the reviews to decide if I wanna watch it or not. I don't wanna spend my money and a couple hours of my life to decide if it was worth it if some people whose judgement I've trusted in the past tell me it's gonna be trash.
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My best friend is a total mark for Marvel and didn’t even know that a new one was out.
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This is literally the first I'd heard of the movie. If it's anything like the other marvel movies, it'll be overwhelmingly OK (not terrible, not great).
They spent $220 million to produce the movie…
It was a legitimately awful movie. If you asked chatgpt to make you a superhero movie for teen girls and the plot didn't matter, this is what it would be. I'm hoping that's the audience they're trying to pull into the giant universe, because everyone else is going to be left underwhelmed.
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