this post was submitted on 14 Sep 2023
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] [email protected] 368 points 1 year ago (4 children)

Why's it always end up being fucking ads?

I hate late stage capitalism. I want off Mr. Bones' Wild Ride.

[–] [email protected] 130 points 1 year ago (4 children)

Shareholders prefer constant steady income over one time purchases. Hence why they prefer subscriptions and ads.

[–] [email protected] 10 points 1 year ago

I know they do, and I hate it so so much...

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[–] Maultasche 19 points 1 year ago

The ride never ends

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[–] NOT_RICK 172 points 1 year ago (2 children)

Don’t you just love when a company creates a problem just to go and try to sell the solution?

[–] [email protected] 31 points 1 year ago

It looks like a protection racket with extra steps. An unpleasant solution presented by the problem creator. Why is this not banned?

[–] [email protected] 9 points 1 year ago (2 children)

Game design 101 since the first smart phone.

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[–] legion 155 points 1 year ago (1 children)

Game devs: "No thanks, we're waiving the fees by using a different engine."

[–] [email protected] 22 points 1 year ago (1 children)

I'd imagine that game devs, just like Unity's shareholders, like predictability in profits. Even if it's more expensive overall for them to move to Unreal for their next game, it could be worth it to avoid future calamity.

[–] [email protected] 12 points 1 year ago (5 children)

The problem is because you pay per install you could end up owing Unity more money than you actually make. Especially if people uninstall and reinstall your game a bunch of times for whatever reason.

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[–] [email protected] 103 points 1 year ago (1 children)

Lol nope. Not even fucking close. You’re gonna die, Unity. You have only yourself to blame.

[–] [email protected] 22 points 1 year ago

Ooh yeah FOSS forever!

[–] LazaroFilm 99 points 1 year ago

Screw this. Boycott unity.

[–] [email protected] 82 points 1 year ago (1 children)

The conspiracy theorist in me says Unity planned this whole thing out to get less resistance on this thing they actually wanted to roll out; announce a super shit change that will intentionally outrage everybody, then say “ok, we won’t do it if you agree to use this other shitty model instead”.

Anyways, big shoutout to Godot for existing as an open-source alternative.

[–] drphungky 46 points 1 year ago

That's not a conspiracy theory that's like entry level MBA stuff.

[–] [email protected] 61 points 1 year ago

Hey remember that time Unity bought IronSource so they could integrate ads more aggressively? Unity stopped being a game engine at some point they're just an ads company now

[–] LazaroFilm 60 points 1 year ago (13 children)

There should be a law against offering something for free for a long time, until many other businesses rely on it then make it pay to a point of breaking all those businesses. It’s one thing changing the price of a product that’s customer facing but if you market to other businesses that’s not okay. I guess it’s up to businesses to look in the contract for a clause that states that the product will be free forever or that they need X time warning before making it pay.

[–] [email protected] 23 points 1 year ago* (last edited 1 year ago) (1 children)

Tech companies wouldn't exist. It's literally most of their business plans.

[–] [email protected] 13 points 1 year ago
[–] chiliedogg 11 points 1 year ago

Changing from free to paid is fine. Doing it retroactively is not.

Once a game is in development using their product the terms need to stay the same.

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[–] [email protected] 46 points 1 year ago (1 children)

This is such a dumb move.

Forget about ethics for a minute, if there is an alternate option that doesn't cost as much money then developers would obviously make use of that option so in any environment where alternate options exist companies have a limit of how obnoxious they can be and get away with it.

Somehow unity forgot that Unreal and Godot exist.

[–] stigmata 13 points 1 year ago (1 children)

Honestly, if I had any stake in them I'd be wondering why Unity is so desperate for money.

[–] BURN 8 points 1 year ago (2 children)

Every tech company is desperate for money right now. Funding isn’t coming in at the same rate it did for the last 10 years and now everyone is desperately trying to make a profit.

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[–] BURN 45 points 1 year ago

I’m pretty sure this is just unequivocally worse. This is how Ads end up in paid games. Unity is speed running their complete collapse as the dominant player in the market.

[–] [email protected] 37 points 1 year ago (1 children)

Elon Musk: speedruns enshittification on Xitter

Unity: "Hold my beer"

[–] [email protected] 8 points 1 year ago

It's enshittification all the way down

[–] [email protected] 35 points 1 year ago (1 children)

That's worse, you fucking assholes.

[–] VindictiveJudge 14 points 1 year ago

The first one was assholish, but this one is outright insulting.

[–] [email protected] 32 points 1 year ago (2 children)

AppLovin? What kind of a stupid name is that? What, are they trying to be an Irish R&B singer?

[–] [email protected] 7 points 1 year ago (1 children)

It was either that or Mohammed

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[–] foggy 26 points 1 year ago (1 children)

Time to polish off my unreal dev skills, something tells me those jobs about to be hot.

[–] [email protected] 9 points 1 year ago (1 children)
[–] foggy 26 points 1 year ago (1 children)

No, I'd be better off polishing off my existing skills using a technology that currently holds a significant market share in the industry.

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[–] sebinspace 24 points 1 year ago

Unity have yet to discover that nothing happens quietly on the internet.

[–] Fapper_McFapper 23 points 1 year ago

And so continues the downward spiral of the enshitification of video games.

[–] [email protected] 22 points 1 year ago (2 children)

Fuck unity. Use anything but unity.

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[–] [email protected] 20 points 1 year ago

How many times are developers going to put up with being used as sticks for one group of rich assholes to whack a different group of rich assholes with before we start supporting open platforms?

[–] orphiebaby 13 points 1 year ago

Fuck you, Unity.

[–] [email protected] 12 points 1 year ago

say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

This is the best advertisment ever. I've messed around in Unity a few times and would've recommended to people interested in a framework. But I guess I got a new platform to talk about.

[–] [email protected] 5 points 1 year ago

And there's the two-step. Don't come right out with what you want. Come out with a bad option, then switch over to the option you wanted when everyone complains.

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