this post was submitted on 14 Sep 2023
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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by [email protected] to c/technology
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] [email protected] 32 points 1 year ago (2 children)

AppLovin? What kind of a stupid name is that? What, are they trying to be an Irish R&B singer?

[–] [email protected] 7 points 1 year ago (1 children)

It was either that or Mohammed

[–] [email protected] 1 points 1 year ago

I heard it could've been Aladeen, but they didn't know if it was too positive or negative.

[–] [email protected] 5 points 1 year ago

They hired the same marketing firm to come up with a name that McDonalds' used.