this post was submitted on 14 Sep 2023
548 points (97.9% liked)

Technology

59594 readers
2961 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
548
Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by [email protected] to c/technology
74 comments fedilink hide all child comments
 

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

you are viewing a single comment's thread
view the rest of the comments
[–] stigmata 13 points 1 year ago (1 children)

Honestly, if I had any stake in them I'd be wondering why Unity is so desperate for money.

[–] BURN 8 points 1 year ago (1 children)

Every tech company is desperate for money right now. Funding isn’t coming in at the same rate it did for the last 10 years and now everyone is desperately trying to make a profit.

[–] RizzRustbolt 2 points 1 year ago (1 children)

Crypto is a hell of a drug.

[–] BURN 9 points 1 year ago

It wasn’t really just crypto. The American government subsidized a lot of loans and did a lot to stimulate the economy post 2008. Those policies are now catching up to us. Crypto didn’t help anything, but it also wasn’t the root cause.