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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Cars should be bright as fuck. A bright red, orange, green, or yellow car stands out way more than the black, white, beige and gray shit that dominates the road.
Cars used to have lots of reflectors on them in the 1980 and 90's. Especially I'm the head and taillight clusters.
Cars should also be required to have high vis strips like commercial vehicles.
I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn't actually help people see me in my experience.
In my city, the roads are not lit very well so high vis helps me see bikers a lot better.
I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.
Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.
I get the sentiment here but as I'll always say the car wins.
You can't call it a death machine and then act like it's not one.
Cars have lights built in. Humans don't. Wear the fucking highvis and save your life.
Either that or start wearing light strips all over yourself.
Okay but hear me out here, we design streets where bikes and cars don't have to share a lane. Crazy idea i know.
We should design streets for the cyclists and drivers we have, not the ones we want.
Fair point that roads should be designed a lot better, but in the mean time, if you're going to be driving on roads that got put down originally 50 years ago without cycling paths and no lights in the middle of farmland. Wear the high Viz gear or make sure you have working lights and reflectors.
Because if too many people and things use hi-viz, that will make it regular-viz.
Can confirm. My car is that colour. Am yet to collide with a cyclist.
Arguably, if everything is high-viz, then cyclists may just blend in between the cars and be overlooked again. It does make sense that weaker participants in traffic are more visible, as long as everyone else is also visible.
I thought I bought a blue car. It was advertised as blue, paint job clearly said blue, the rendered image of the color was blue. My insurance paperwork states it is blue (as that's what the NVIS calls it).
In real life, i have a black car. The blue pigment is so dark that is black, except in very specific, harsh lighting at certain angles. And then you can see it sparkles blue.
We can't even make blacking out essential safety equipment like headlights and tail lights illegal, apparently a driver's personality and style should come before functional lights.
What? Where is this? In Belgium you'd get pulled over for sure. Depending on if the car could get made road legal again it could get towed too.
I never understood people buying black cars. Not just because of visibility, but they turn into f-ing ovens in the summer.