this post was submitted on 24 Aug 2024
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No Stupid Questions

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[–] Carrolade 71 points 2 months ago (2 children)

Individual instances could theoretically monetize if their owners wished, they could show you ads, sell your data, sell you merch, sell the instance to a third party, all the same strategies as any other internet institution.

The Fediverse as a whole cannot, though, due to its decentralized ownership and development structure.

[–] rustyfish 22 points 2 months ago (2 children)

I think I would buy a lemmy.world mug, as long as it’s a huge one. Don’t know about ads tho. Selling user data would end with everyone scrambling their content into Lorem ipsum and scatter to smaller instances. Lemmings are different from redditors.

[–] [email protected] 7 points 2 months ago (1 children)

as long as it’s a huge one

How big are we talkin'?

[–] rustyfish 2 points 2 months ago

Idk. 700ml?

[–] [email protected] 4 points 2 months ago (2 children)

Isn't the "user data" available for everyone to read already?

[–] [email protected] 10 points 2 months ago

Most of them aren't.

User data are more than post/comment history and likes. Where do you connect from (no matter whether it gives hint about your relationship status or your work and customer), which comments you didn't write, which device you use to connect and more.

Lemmy instance I know, don't collect much data, hence the short term of services and the lack of cookies pop up unlike big (social) media sharing their data with hundreds of " partners"

[–] [email protected] 4 points 2 months ago

In a sense, but I doubt there is the same level of tracking. Lemmy doesn't (as far as I assume) track how long you spend on a page, what you click on, how long you stay, etc. That's a pretty big difference compared to just what you posted or commented.

[–] [email protected] 6 points 2 months ago (1 children)

They'd need to grow big enough to turn off federation without much loss.

[–] [email protected] 2 points 2 months ago

They could always do unidirectional federation and only take feeds from others but not send their updates out and make it walled off for a subscription.

[–] Rhynoplaz 28 points 2 months ago (2 children)

I don't really see how. If they tried to charge you, why wouldn't you just join another instance? You'd still see the same stuff. Unless they de-federated, (and I only barely know what I'm talking about here) and became a privately owned site, but then, they'd lose all the content from other instances, which people would flock to immediately.

[–] [email protected] 10 points 2 months ago

The thing is, in a scenario where it's as big as Reddit in terms of users, most of the content on the fediverse then would be local to them so if they defederated everyone or everyone defederated them, who'd really be cut off from whom? They'd probably only be marginally less appealing to their user base who might not even know how the whole fediverse thing worked anyway.

[–] [email protected] 2 points 2 months ago (1 children)

It could be monetized by showing regular ads next to content a and disguised adds as content. Also, if using the federated API, they could push some sponsored content desgized as such.

This cannoy be applied to the whole fediverse but only to instances whose owners a want monetization.

I am sure that if implemented, someone would make it work on mobile apps and others while showing a setting to "disable ads". And there would be forks that block adds by default etc.

Maybe have a look. At what Threads are doing.

[–] [email protected] 3 points 2 months ago

At least one lemmy app already has ads.

Ads doesn't need to be part of the fediverse to be displayed alongside the content.

[–] sinceasdf 13 points 2 months ago (2 children)

I think there is an arms race with content moderation that even if the instance is not themselves trying to monetize, clever and unscrupulous ad agencies will slip ads into feeds under the guise of actual content. I think it's a big reason Reddit went to shit even before it went public.

How do you separate a user who innocently includes McDonald's into a post or comment from someone doing so with the intention of driving revenue? (Do you want some fries now?)

It's probably already the case now just the 'ads' are mostly all political shit. Same idea just with a top-down political agenda rather than driving sales. They have all the public fediverse data to base their strategies on already.

I think this issue is just handwaved away with "oh go to a different instance" but we're here for content ultimately and not all instances have what we're looking for. Ad agencies are going to be able to adapt to a changing landscape like that because it's literally their full time jobs/careers.

[–] Don_Dickle 4 points 2 months ago (1 children)

Now you made me feel bad because I posted something about McDonalds.

[–] [email protected] 2 points 2 months ago* (last edited 2 months ago)

And now I have real and absolutely unpaid craving for some cheeseburger and fries and leader cola.... I hope they have leader cola!

[–] [email protected] 2 points 2 months ago

I think you're right. The line blurring between corporate sponsorship and community support is pretty difficult to determine. If someone wants to build a community around a particular video game or movie or television show, of course the corporation that publishes it benefits from a bunch of positive discussion about it. But at the same time, that corporate-owned product is part of our shared culture, and a legitimate topic to discuss in a forum like this.

And it's not even necessarily pure corporate stuff, either. There are nonprofit and trade and governmental organizations that rely on advertising for public messaging: a tourism board promoting their location as a good vacation spot, an agricultural trade group promoting recipes using their specific product, a government health department drive encouraging vaccinations, etc. They pay for ads through conventional outlets while also promoting their interests on social media.

It's just an ecosystem. We should be aware that there are those who would seek to influence us here, whether for money or politics or other motivation, and navigate these spaces with that in mind.

[–] FlashMobOfOne 6 points 2 months ago (1 children)

I already pay a few bucks a month into the kitty for this instance, because I'd rather be out the price of a coffee than deal with corporate bullshit, AI, the algorithm, and GD motherfucking ads.

[–] Don_Dickle -3 points 2 months ago (4 children)

I and not nocking the creators or admins but have you ever wondered what they do with that money?

[–] [email protected] 7 points 2 months ago

They've given info on that before.

They spend it.

That's only partially a joke. It pretty much all goes to keeping the instance running right.

[–] FlashMobOfOne 5 points 2 months ago
[–] [email protected] 5 points 2 months ago (1 children)

Genuine question to you: do you seriously think that data bandwidth, drive space, and domain ownership are all free?

[–] Don_Dickle 2 points 2 months ago

No that is why I donated one of my paychecks. So they could buy a server

[–] [email protected] 1 points 2 months ago (1 children)

What do you mean? Do you think that at everywhere and for everything you buy? It's not a charity

[–] Don_Dickle 0 points 2 months ago

No but I just want to see money well spent. Including my money.

[–] [email protected] 6 points 2 months ago (1 children)

100% certainty. the data gleemed from the content produced by a lively community is valuable to data mining and marketing. once an instance makes their radar, they will want a pipe into it. whether they pay the instance owner, the ISP/cloud it sits on, or just copy the data maliciously, they'll get it and sell it. and then have a plan to manipulate it / sell to that user pool as well.

it's "natural" (for assholes) to do this. seems to happen everywhere, but lemmy and fediverse are prone to it for now.

[–] NeoNachtwaechter 5 points 2 months ago

it's "natural" (for assholes) to do this. seems to happen everywhere, but lemmy and fediverse are prone to it for now.

I agree.

And I don't see any mechanism in lemmy to prevent it.

[–] pacology 6 points 2 months ago

I assume that 80% of the users are on one or two instances. Maybe the operators of those instances could sell it to a big publishing company, like Condé Nast or something. That way it will be easier to vertically integrate advertisement between traditional print media, online publications, and less formal online gathering places. It’s a win win at the end. The original operators get their bag, and the community keeps going while being supported by a successful business.

/s

[–] [email protected] 6 points 2 months ago

It would because of server costs

[–] [email protected] 4 points 2 months ago (1 children)

Yes it would be monetized, by a swimsuit calendar of each Lemmy user.

[–] LemmyFeed 4 points 2 months ago (1 children)
[–] EleventhHour 1 points 2 months ago

Let’s see those hairy, late summer balls! Wooo!

[–] [email protected] 4 points 2 months ago

They can go the route of The Onion and sell annual memberships. People will pay if it offers value and keeps ads out.

[–] [email protected] 4 points 2 months ago (1 children)

Definitely. At least the damage could be largely limited to just that instance though. I can't seriously imagine the people behind it letting their ideals trump profit for an extended period of time, especially with financial imperatives from the costs associated with the infrastructure required if that one instance alone had so much traffic.

Theoretically though, if it started going rancid it'd be much easier to jump ship without losing out on too much, that is unless they defederate with everyone or everyone defederates with them, either of which could be distinct possibilities. In that case, I guess you'd just have another Reddit.

[–] Don_Dickle -1 points 2 months ago (1 children)

Well I would like it to make reddit its bitch. And to be the biggest instance in all of the fediveres

[–] [email protected] 1 points 2 months ago

I think you might be misunderstanding the whole advantage of the fediverse idea in the first place.

[–] Brkdncr 4 points 2 months ago

I hope so, but I’d also want them to be a registered non-profit or not-for-profit entity.

Just cover your bills and pay out bonuses to the people doing the work (including moderators)

[–] mesamunefire 3 points 2 months ago (1 children)

Could go the route like tilvids where the community itself donated enough to keep the lights on.

[–] Don_Dickle 3 points 2 months ago (1 children)

what in the hell is a tivid?

[–] [email protected] 1 points 2 months ago* (last edited 2 months ago)

It would possibly be enshittified like others. The whole purpose of decentralization would be broken and it would become one single centralized website.

This is why I advise people to lead people to other instances than lemmy.world. That instance is getting too big and the other instances aren't. We instead should balance the user count in all instances. And possibly finish the implementation to own content in a decentralized fashion using DIDs. That will need something like the blockchain though, so perhaps we could also have a fediverse coin as a bonus? lol