this post was submitted on 19 Jun 2024
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[–] [email protected] 174 points 1 week ago* (last edited 1 week ago) (12 children)

This month, Walmart became the latest retailer to announce it’s replacing the price stickers in its aisles with electronic shelf labels. The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there's something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Jesus, I can’t imagine just coming out and saying this like it’s not fucking deranged to charge people more for WATER during a heat wave.

Also, the first time the price of something rises in the 5 minutes it takes for me to get my shopping done and get to the checkout, I’m taking a shit on the floor.

[–] ThePantser 68 points 1 week ago (2 children)

We're gonna need some new regulations that require all price labels to have a date/time of last change so we know when they changed the prices.

[–] ChonkyOwlbear 62 points 1 week ago (1 children)

There is a rule for gas stations that prices can only be changed once a day. Sounds like that would be a good start.

[–] WhatAmLemmy 33 points 1 week ago

100% this. It would also prevent them from changing prices based on predictive analytics of the individual customer standing in front of the label — they will do this sooner or later, I guarantee it.

[–] [email protected] 13 points 1 week ago* (last edited 1 week ago)

I'd love an NFC tag embedded in them that I could scan and see X weeks/months of history! But that level of transparency would only ever happen with regulation, and in my country (Canada) the grocer oligarchs own the politicians these days...

[–] apocalypticat 39 points 1 week ago

The first time the price of a good changes between the time I put it in my cart/basket and checkout, I will be starting a class-action lawsuit against corporate fraud.

[–] [email protected] 37 points 1 week ago (1 children)

Jesus, I can’t imagine just coming out and saying this like it’s not fucking deranged to charge people more for WATER during a heat wave.

and if there is a fire, we can raise prices of fire extinguishers, how cool is that?

[–] [email protected] 14 points 1 week ago

I can't wait for allergy season where they make the cost of my off the shelf medication absolutely unaffordable due to high demand!

[–] [email protected] 18 points 1 week ago (1 children)

I won’t say never, but my company has these and the tags aren’t able to be centrally updated meaning it would require manual intervention to reprice those items at all locations (and incorrect pricing is grounds for shutdown in some states) furthermore our software only does a pricebook load once a day so I can’t see that in our near future. I’m inclined to believe Walmart execs may be regurgitating a sales pitch more than what they’re capable of doing. That being said never say never and out techno dystopian future will be upon us soon.

[–] [email protected] 22 points 1 week ago (1 children)

In my country we've had these electronic labels for many years, using them was part of my first real job a decade ago. And here they definitely can be updated centrally, and in near real time.

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[–] [email protected] 18 points 1 week ago (1 children)

Just leave my gallons of ice cream sitting there.

They'll probably require you to shop with your phone and scan shit as you go.

Yea, no, kiss my ass.

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[–] TropicalDingdong 15 points 1 week ago

Also, the first time the price of something rises in the 5 minutes it takes for me to get my shopping done and get to the checkout, I’m taking a shit on the floor.

I'm with you I'm saving my dump truck load for the conveyor belt at the register.

[–] [email protected] 11 points 1 week ago (1 children)

It helps that it's an "industry analyst" and not someone from Walmart.

I can tell you, working in retail, there's no way they'd jack up prices during a heatwave for water. They still gotta compete with other stores, and charging more would cause shoppers to go to where it's cheaper.

Now if there's shortages all over town and even the followers can't keep up, I can see them fucking with prices. But they could do that right now if they wanted to. It's not hard to adjust prices.

The real advantage of electronic labels is not having a crew to replace stacks and stacks of labels all over the store. The cost of labor and cost of the actual label sheets and printer maintenance to keep all that up to date, I'm guessing, is getting to the point where it's cheaper to use electronics.

[–] [email protected] 28 points 1 week ago

You say that like people would stop at multiple locations just to compare prices before buying water. Most people will just go wherever is most convenient, such as their usual supermarket. They're not going to spend the time and money driving around to each supermarket in town.

Also, I'm pretty sure that jacking up prices for water string a heat wave is basically the definition of price gouging.

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[–] AbouBenAdhem 50 points 1 week ago (5 children)

While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way. “To be honest, I don’t think that’s the underlying main driver of this,” Gallino said. “These are companies that tend to have a long-term relationship with their customers and I think the risk of frustrating them could be too risky, so I would be surprised if they try to do that.”

How to tell if an academic doesn’t get out enough.

[–] [email protected] 31 points 1 week ago

Haha literally what planet do they live on?

[–] [email protected] 19 points 1 week ago

Yeah every store values client loyalty, but pretending companies (e.g. Walmart for crissakes) want to be loyal to their customers should disqualify you from being called an "industry analyst".

[–] sudo42 11 points 1 week ago (1 children)

Probably the same guy that says inflation is “not a problem/getting better/under control”.

Are these people just available for hire by the media? Are they like professional witnesses for “two sides” reporting?

[–] pdxfed 4 points 1 week ago* (last edited 1 week ago)

Inflation is largely not a problem, corporate price gouging accounts for the bulk of increases. Price gouging increases are an enormous fucking problem for people. Calling it inflation is their script, don't adopt their language.

Consolidation or competitors that has been allowed almost unabated the last 25 years exacerbates the effects.

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[–] [email protected] 47 points 1 week ago (2 children)

So, if these prices can be so easily updated, surely the retailers can now include tax in the listed price. It's very simple automated math of course...

[–] [email protected] 15 points 1 week ago

Ads are digital. The price ranges become digital. They have no excuse.

I'm sure you'll still get those bootlickers defending the practice of not including tax, but they will make even less sense than before.

[–] [email protected] 14 points 1 week ago (1 children)

Wait, you're telling me that the price on the shelf doesn't include tax where you live?

[–] [email protected] 13 points 1 week ago (3 children)

It’s standard in the US for the listed price to not include any taxes.

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[–] just_another_person 31 points 1 week ago (2 children)

No way this benefits the consumer.

[–] Etterra 12 points 1 week ago (3 children)

Of course not. It lets their office or even corporate computers change the prices in real time whenever they feel like it. Hypothetically, you could pick something off a shelf where the digital signset $3, and by the time you walked it up to a register, it cost $4. It's like changing the price of something in a shop simulation video game after the customer has picked it up, and now they have to pay $9,999.99 for a bag of potato chips.

[–] chaospatterns 7 points 1 week ago (1 children)

That would be illegal. I worked on the software deployment of these devices in a store. If we increased the price, we'd automatically give the customer the lowest price in the last several hours.

The other problem was they were extremely low powered and low bandwidth and it would have killed the battery to update more than a few times a day.

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[–] TropicalDingdong 25 points 1 week ago (1 children)

Imagine walking down the aisle, normal day, no thoughts about the prices or any of that.

Then one day you walk down the aisle but this time you forgot your phone in the car.

Different prices. Then some one walks is coming close from the other end of the aisle. The price changes. They walk past, nonplussed. A few seconds later, it switches back.

[–] [email protected] 34 points 1 week ago (1 children)

The year is 2047. Individually tracked pricing algorithms determine prices for each customer. I am the local water man, who everyone pays a small fee to go buy clean water, because my high volume of purchases means I get a slight discount. In only 34 more years I can pay off my 8th grade education and start thinking about a down payment on a double sleeping pod.

[–] [email protected] 11 points 1 week ago* (last edited 1 week ago) (1 children)

In 2291, in an attempt to control violence among deep space miners the New Earth Government legalized no-holds-bared fighting.

Liandri Mining Corporation, working with the NEG, established a series of leagues and bloody public exhibitions.

The fight's popularity grew with their brutality. Soon, Liandri discovered that the public matches were their most profitable enterprise.

The professional league was formed; a cabal of the most violent and skilled warriors in known space, selected to fight in a Grand Tournament.

Now it is 2341, 50 years have passed since founding of DeathMatch. Profits from the Tournament number in the hundreds of billions.

You have been selected to fight in the professional league by the Liandri Rules Board. Your strength and brutality are legendary.

The time has come to prove you are the best- to crush your enemies- to win the Tournament.

[–] [email protected] 6 points 1 week ago (1 children)

This is basically Ballmasterz 9009, if you like weird adult cartoons (made by the same guy that did Superjail).

[–] [email protected] 4 points 1 week ago

BALLL MASTAZ

[–] [email protected] 20 points 1 week ago (8 children)

Looks like the US is like 10 years behind the Europe.

But if I understand correctly those electronic shelf labels will be remote controlled. IoT?

[–] [email protected] 10 points 1 week ago (1 children)

They've been in use in the US in other retail outlets for about as long.

I suppose there was little rationalization for them in grocery stores until recently. Keep in mind grocery stores are massive chains, largely stocked by vendors - the store doesn't own a huge portion of the product, they rent out space to vendors.

So there's probably also the interaction between vendor and the chain - how the pricing update is managed.

Maybe someone more knowledgeable about how grocery works could chime in. I only have a cursory understanding. I wonder what their It systems look like, how they integrate/communicate with vendor systems.

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[–] [email protected] 7 points 1 week ago (1 children)

They are - and they’re e-ink based so power lasts a long time. I’ve not been to a store that don’t have them in many years.

They’re great - always showing the correct price/ amount, and it’s less hassle for the store to change.

As long as you have a free market and not a coordinated one it will work out great for you guys too

[–] [email protected] 9 points 1 week ago (3 children)

As long as you have a free market and not a coordinated one it will work out great for you guys too

Ah, so we're fucked

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[–] dkc 11 points 1 week ago (1 children)

I hope there’s pushback on this. They mention prices can change as often as 10 seconds. Meaning you can add something to your cart and by the time you check out the price has gone up. That seems like false advertising. Will the store associates have a way to override the cost if we make a fuss and ask them to price match the items to the cost when we added them to our carts?

It feels like this is another area where technology is advancing faster than our consumer protection laws. I suppose another thing to write your local representatives about. I’d hope legislation protecting a family grocery shopping would be an easy win for politicians and bipartisan.

[–] [email protected] 7 points 1 week ago

We just need a law to prevent them from changing the prices during business hours or limit it to one change per day if they are open 24/7.

[–] [email protected] 11 points 1 week ago (2 children)

Oh, so when the crippling inflation from the money printing actually happens, they won't even have to hire somebody to physically go around and change the prices every hour. Impressive.

[–] [email protected] 8 points 1 week ago (5 children)

Not only that but they can identify you by your cell phone and see if you are a high income person or big spender, and change the prices as you walk down the aisles.

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[–] [email protected] 11 points 1 week ago

You don't have them yet?

[–] Telodzrum 9 points 1 week ago

This is illegal in my state. I’d be interested to see how it complies with other states’ price tag laws and labeling requirements.

[–] SchmidtGenetics 6 points 1 week ago

Huh they’ve been in various brands and stores in Canada for atleast a few years. Surprised it didn’t start down there and make its way up here.

[–] JoeKrogan 6 points 1 week ago

The race to the bottom continues imagine all the useful things we could be doing instead of this fucking shit just to take more from the pockets of people. Fuck this shit

[–] peanutyam 5 points 1 week ago (1 children)

We already have this in Australia - my local supermarkets are all using electronic pricing labels - you cannot tell if prices have changed and they can literally change them whilst you are in the store - you cannot even tell when something is on special anymore as the large paper tags you used to see have all gone in the name of “saving the environment” - which is absolute garbage considering we are subjected to a grocery store duopoly in Australia who are renowned for price gouging….

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[–] [email protected] 5 points 1 week ago

Some of my local supermarkets have these already. The worst part is that they use real shitty, dark displays. It was always easy to see the price when it was black ink on white or yellow paper, but trying to check the price on what amounts to a calculator screen at ten paces is horrid. Doesn’t help that the displays are so much smaller than paper tags, and the stores like to put the “3 for $10” as the priority, meaning the actual unit price is millimetres tall.

[–] uebquauntbez 5 points 1 week ago

I see different prices for each customer depending if the shelfs are full or nearly empty. Market rulez!1!! Or prices according to (estimated) customers income.

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