Not registering on the site, so I can't read the article, but the reason seems obvious enough. For most people, just looking to watch sex, it really doesn't matter if one of the actors starts a scene by saying, "Step brother, what are you doing?" For people who are into incest stuff, for whatever reason, they're going to be happy about it. It's a situation that doesn't cost extra money, all they need is a regular room in a regular house. So there's little downside for the porn studios, with likely bigger upsides.
I can tell you this: they know what people click - if it wasn't selling, they wouldn't do it.