this post was submitted on 05 Mar 2025
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Unpopular Opinion

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As anyone who remembers the 90s/00s can remember, the internet was supposed to liberate us. Free access to information meant everyone would be educated and informed, and able to freely communicate and organize.

That's not what happened. Corporations turned it into a tool of oppression. Technology has never and will never save us from capitalism on its own. Since the early 1900s we've been capable of providing food, housing, and medical care to everyone but we don't. Technology cannot change that.

Social media is a particularly vile tool. It allows corporations to totally shape the reality of people who use it. To the point where people are so divided it's all but impossible to oppose the government.

Decentralized social media might be better, at least for now. But it's still removing the human element from our lives. Instead of talking to each other we create little echo chambers for ourselves. The Fediverse will not fix that.

The only real solution is to reject social media entirely. Which was happening, but now I fear decentralized social media is pulling people back in.

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[–] JubilantJaguar 27 points 4 days ago (4 children)

The major benefit of distributed social media comes from one thing: no ads.

It's the ad-supported business model that creates terrible incentives:

  • to spy on the user in order to better guess what they might pay for
  • to concoct algorithms that boost the user's engagement using rage, anxiety, controversy

Virtual socializing does carry drawbacks, as you say. Particularly the problem of group bias reinforcement, i.e. echo chambers and bubbles. But the really bad externalities of modern corporate social media can be traced to one thing IMO: advertising.

[–] [email protected] 14 points 4 days ago (3 children)

Erm, but, uh... There's nothing about decentralization that makes it inherently ad free. We currently have an ad-free network of sites, but we also used to have an ad-free web.

Decentralization does not solve this. The only reason there's no ads here is that they haven't arrived yet.

[–] JubilantJaguar 5 points 4 days ago (1 children)

Not really. It's mainly because the site belong to idealists and hosting is cheap because it's text.

[–] Stovetop 5 points 4 days ago (1 children)

Not sure if this is what the previous user was getting at, but I think we should put it a different way: it's not about whether or not the admins of a given site/instance refuse to host ads, but if they can meaningfully prevent ads from manifesting on their platform.

If there is money to extract from people, the advertisers will eventually arrive, invited or not.

On Reddit, for instance, I'd be willing to guess that the majority of ads were not formal ads, but rather astroturfed content from informal advertisers.

The only reason Lemmy is not seeing that (at least not so overtly) is because it's still small and obscure. But security through obscurity is not really a winning strategy in the long run.

[–] JubilantJaguar 2 points 4 days ago

That's fair but I think you're both worrying a bit too much. Astroturfing is a problem, sure, but it's a first-world problem compared to spyware-driven engagement-maximization algorithms.

[–] [email protected] 2 points 4 days ago

Websites on webrings used to have ads too.

And there is some classism in enforcing the idea that these kinds is websites have to be self hosted with the cost borne by the admin only. Not everyone around the world has the combination of money, time, and computer access to self host.

[–] [email protected] 0 points 4 days ago

I'll spin up my own instance if necessary. Problem solved.

[–] [email protected] 9 points 4 days ago (1 children)

There's nothing stopping ads from being added. Decentralized social media will be enshittified as much as any other technology thanks to the boundless greed of capitalists.

[–] JubilantJaguar 5 points 4 days ago

Much harder to pull off algorithmic ad tech when it's genuinely decentralized. And if it happens here I'll be gone and I won't the only one.

[–] Remember_the_tooth 6 points 4 days ago

Thankfully, there aren't any ads here. Just the thought of it stresses me out, and when I get stressed out, I reach for a Morley cigarette to keep my cool. The toasted tobacco and asbestos filter make for a smoother smoke, which soothes the throat. 9 out of 10 anti-ad, Fediverse, activists choose Morleys to keep up their pep and vigor in the fight against advertisement.

[–] Valmond 4 points 4 days ago (1 children)

This is why youtubes also went down the drain, must, earn, more, followers...

Except maybe news, most things are needed to be done only once (in the best of worlds), not regurgitating the same tutorial in different manners to gain cash.

[–] JubilantJaguar 5 points 4 days ago (1 children)

Yep but important to note here that decentralized social media based on video is always going to be a challenge because of the hosting and bandwidth costs of video.

[–] Valmond 2 points 4 days ago (1 children)

Is it though?

I mean it is probably impossible to replace youtube, but it's based on the idea that more subscribers = good, more views is a good thing without any kind of restrictions.

In my fantasy world, someone making a video about say oil painting (because I like that) and puts up a magnificent one hour video on their own PC.

In my fantasy world, it won't hit 100.000 views that week, but maybe 10.000 per year.

Totally serveable with a fix line.

Also, pooling bandwidth, like this incredible news channel (still in my fantasy world) that needs millions of downloads per day could be served by thousands of nice people sharing their bandwidth.

Well that's how I see it, what do you think?

[–] JubilantJaguar 2 points 4 days ago (1 children)

It's an attractive vision. And yes, it's probably even technically possible, the BitTorrent algorithm was designed for exactly this purpose.

[–] Valmond 2 points 4 days ago

Thanks.

I'm working on a decentralised sharing algorithm and it starts to feel quite mature. Gotta do some announcements I guess :-)