Firefox

I hate these rebranding wanks companies love to do.

I love reading how companies justify their expensive rebrands.

The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

Wtf... mozilla had like the coolest logo among current companies and they just decide to replace with... whatever this is 😶

Mozilla isn't just another tech company

-> proceeds to act like any other tech company

That's ugly as fuck. I'm a Mozilla fan all the way, but what the fuck guys??

can't say I'm convinced of anything by a logo change...

Great use of donations.

Don’t remember this one on their questionnaire!

"Mozilla isn’t your typical tech brand"

Lisa is not like other girls.

This sucks. Mozilla used to be cool, but now it sucks.

Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users.

...so we decided to do a massive rebrand because that will give people the full picture?

“Mozilla isn’t your typical tech brand; it’s a trailblazing, activist organization in both its mission and its approach,” said Lisa Smith, global executive creative director at JKR. “The new brand presence captures this uniqueness, reflecting Mozilla’s refreshed strategy to ‘reclaim the internet.’ The modern, digital-first identity system is all about building real brand equity that drives innovation, acquisition and stands out in a crowded market.

Yuck. All this does is send me the message that Mozilla cares way too much about being a trendy brand and has essentially capitulated in the face of the so-called market.

I really hope this ends up working out for them, I hope that I'll regret being so cynical about this announcement...

They changed their logo into... a stick figure chicken head.

That's certainly something they did.

We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem. At the heart of this transformation is making sure people know Mozilla for its broader impact, as well as Firefox.

Sure sounds like they're trying hard to make sure everybody knows how great they are. I still want to believe they won't abandon the mission, but I'm losing hope.

Is that a duck?

Well, I guess I’m in the minority around here but I kinda like it. The animated dinosaur is a nice touch and the logo looks really good on the employee badges.

I fucking hate the Mozilla Corporation so much. This just highlights once more how fucking out of touch they are. Stop killing Firefox through your misguided antics!

Hey, remember when the old Mozilla 'throbber' icon had a godzilla breathing fire on the planet or something?

Hey, remember when Mozilla made mozilla the app?

Hey, remember the time before SeaMonkey needed to be supported by volunteers because paid staff couldn't do it for #reasons unrelated to being bored and sad at actual software maintenance?

Good times. GO BACK TO THAT.

How about you go back to making a decent libre browser, Mozilla. And keep the BS roar down for a bit, thanks.

Please tell me that's not their new logo (talking about the thumbnail)... Atrocious.

Edit: I don't want to sound like a dick, but this is what graphic designers do? I used to fuck around in Photoshop when I was 22 and make shit that looks better than this:

"Wow did you see the slide where they alternated a photo of a person on a green box, with a black box? And then on the next line, they did the black box first, THEN the photo in a green box. So creative"

"I like when they just put large random numbers on slides"

Is this a bad sign or omen ?

Bad choices.

I don't hate the new logo, but I would have preferred they kept the italic l's

I want someone explain what does the flag next to mozilla mean.

The only part of this that I like after a quick skim is the font, and that's only because it's serif. (Although the not changing size thing is also cool)