this post was submitted on 28 May 2024
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Mildly Infuriating

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I might be stupid, but doesn't "double" mean there's more of it?

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[–] [email protected] 137 points 6 months ago* (last edited 6 months ago) (3 children)

Might be the photo, but it looks to me like top is vanilla cookie with choc-chip, while bottom is chocolate cookie with choc-chip, making it "double" chocolate.

Definitely could be clearer, but I don't think they're making the claim you think they are.

[–] [email protected] 14 points 6 months ago

Yeah, that's what a double chocolate cookie tends to be!

Then there's triple, which usually has a devil's food cookie with two kind of chocolate pieces.

[–] asm_x86 1 points 6 months ago (3 children)

That makes sense, but why wouldn't they include that chocolate in the percentage?

[–] Archelon 16 points 6 months ago

Might be referring to the percentage of the chocolate itself, denoting how “dark” it is.

[–] [email protected] 5 points 6 months ago

My best guess would be because the chocolate cookies don't contain any chocolate, but rather just cocoa powder.

[–] Nurse_Robot 4 points 6 months ago

I could be wrong, but maybe 40% of the cookie by mass is chocolate chips? Like a 1 gram cookie containing 400 mg of chocolate chips?

[–] AnalogyAddict 38 points 6 months ago (1 children)

I would assume double chocolate means chocolate dough and chocolate chips. Double in essence, not in quantity. And 40% is referring to how many chocolate chips are in the dough.

[–] [email protected] 1 points 6 months ago (1 children)

If it's milk chocolate the 40% is likely cacao content of the chocolate, not the percentage by volume in the dough

[–] AnalogyAddict 1 points 6 months ago

Only way to know is if OP shows the ingredients. That brand of frozen cookie dough, however, uses dark chocolate chips for the double and milk for the standard, so it's unlikely.

[–] systemglitch 32 points 6 months ago* (last edited 6 months ago)

Double chocolate if the cookies are chocolate and the chips are chocolate.

It's been this way forever (I'm about 50).

[–] glimse 26 points 6 months ago (1 children)

Chocolate chip vs chocolate chocolate chip

Twice as many things have chocolate in it (the chips vs the chips and dough)

[–] [email protected] 6 points 6 months ago (2 children)

It still says 40% chocolate on both packages though.

[–] [email protected] 7 points 6 months ago

Perhaps that's the level of chocolate? Like you can have 90% dark chocolate, this is 40%.

[–] glimse 6 points 6 months ago

I get how it would be frustrating for people who are reading it literally for the first time but I don't think it was worded like that to be deceptive. Baked goods don't have the most accurate names (Red Velvet comes to mind) and Chocolate Chocolate Chip/Double Chocolate Chip is a pretty common cookie

[–] MrsDoyle 20 points 6 months ago

I my (extensive) cookie experience, double chocolate usually means the same amount of chips, but the dough part is also chocolate flavoured. Hard to tell in this instance, but the "double" cookies may be a shade darker.

[–] KingOfNexus 18 points 6 months ago (2 children)

In cookie lingo, double chocolate means the cookie dough is chocolate flavoured as well as having choc chips. Triple chocolate means the chocolate dough with choc chips also has a chocolate coating on the bottom.

[–] AnalogyAddict 4 points 6 months ago

No... chocolate coating is usually referred to as "dipped." Triple chocolate cookies are usually (but not always) chocolate dough with chocolate and white chocolate chips.

[–] asm_x86 1 points 6 months ago

Thank you, i did not know that

[–] [email protected] 14 points 6 months ago

unless 40% is caocoa content of the chips.

[–] [email protected] 11 points 6 months ago

Does it maybe mean 40% cacao content chocolate?

[–] CommissarVulpin 10 points 6 months ago (1 children)

Bender: “I’m 40% chocolate!”

[–] [email protected] 3 points 6 months ago

I heard him knocking on his chest after reading.

[–] dogsnest 2 points 6 months ago

Double chocolate

I might be stupid, but doesn't "double" mean there's more of it?

So, you're saying maybe 50%?

[–] gedaliyah 1 points 6 months ago

That's choc-flation for you.

[–] [email protected] 1 points 6 months ago

Could also be two different types of chocolate (adding up to the same amount overall). Both packages are 225g, so the overall weight is certainly not doubled.

[–] [email protected] -1 points 6 months ago (1 children)

It's not double chocolate.

It's double choc

Which I'm sure is some marketing weasel word that has nothing to do with chocolate

[–] TriPolarBearz 3 points 6 months ago* (last edited 6 months ago) (1 children)

nothing to do with chocolate

Double choc

Whats double choc?

Double choc on deez nuts!

[–] wreckedcarzz 0 points 6 months ago

Ex dee ex dee ex dee ex de

[–] [email protected] -3 points 6 months ago

double choc

Muricans using anything but metric