Ask Lemmy

26944 readers

2229 users here now

A Fediverse community for open-ended, thought provoking questions

Please don't post about US Politics. If you need to do this, try [email protected]

Rules: (interactive)

1) Be nice and; have fun

Doxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them

2) All posts must end with a '?'

This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?

3) No spam

Please do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.

4) NSFW is okay, within reason

Just remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either [email protected] or [email protected]. NSFW comments should be restricted to posts tagged [NSFW].

5) This is not a support community.

It is not a place for 'how do I?', type questions. If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email [email protected]. For other questions check our partnered communities list, or use the search function.

Reminder: The terms of service apply here too.

Partnered Communities:

Logo design credit goes to: tubbadu

founded 1 year ago

MODERATORS

How are in-store pickup sales tracked for revenue? (self.asklemmy)

submitted 1 year ago by TallonMetroid to c/asklemmy

7 comments fedilink hide all child comments

So, obviously, if you go to a brick-n-mortar store and buy something there, it counts as a sale for the store, with stores that don't get enough sales often closing. But if I order something online from, say, Best Buy and pick it up in store, how is that tracked? Does it count as a sale for the store, even though I didn't actually buy it there? If not, do companies use a separate metric (ie this store doesn't get as many sales, but people still come in to pick up stuff, so we'll keep it open)?

you are viewing a single comment's thread
view the rest of the comments

[–] jacksilver 14 points 1 year ago (1 children)

That's only from a shipping/logistics matter. However, whether sales are attributed to the e-commerce platform or the brick and mortar store is dependent on the company and their approach to the business. I've seen both scenarios and they each have their pros and cons. Ultimately though sometimes places do one or the other depending on what platform they want to show growth or revenue in (like a brick and mortar trying to increase e-commerce sales will count orders shipped to a store as e-commerce).

[–] Ghostalmedia 9 points 1 year ago

Correct. It really depends on how the business want do set things up. No one size fits all. Really all boils down to how the technology, data science, and finance teams want to solve the problem.

Ideally, if you can start over from scratch, it’s nice to have one generic data lake, then just run queries to tell you how a specific retail platform or location is performing.