Yeah I stopped using Amazon as much as possible a long time ago. Cancelled my Audible subscription (except every now and then when they get desperate and give me another free month, after which I promptly re-cancel without giving them money), was never a Prime customer. Unfortunately once or twice I've come across a product where it was only available via Amazon (and no equivalent product was available elsewhere), or the price difference was on the order of $100 purely thanks to international shipping. But I'm not being hyperbolic when I describe that as "once or twice" over the last 5+ years.

It saddens me when I hear people talk about how much they use Amazon.

People are lazy and want convenience. As long as the human suffrage is far enough from sight they won’t care.