this post was submitted on 11 Sep 2023
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From LIFE Magazine.

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[–] Th3D3k0y 110 points 1 year ago (2 children)

"Honey, you aren't chubby. Your friends are just really too thin. You are perfectly fine the way you are... Oh! I forgot, I bought you some new clothes, have some Chubbettes..."

[–] Sacha 73 points 1 year ago (3 children)

The girl in that add isn't even chubby, she looks like a normal weight to me. I guess that's part of the point of the ad, but...

[–] [email protected] 29 points 1 year ago* (last edited 1 year ago)

She looks normal weight because she's wearing Chubbettes 😉

Edit: a letter

[–] [email protected] 10 points 1 year ago

Of course she looks like a normal weight. The Chubettes are doing their job!

[–] RobertOwnageJunior 4 points 1 year ago (1 children)

Different standards. Chubby was a very different thing back then.

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[–] [email protected] 31 points 1 year ago (1 children)

Don't forget... "you'll look yummy in these new Chubettes!" 🤮

[–] Noodle07 17 points 1 year ago (4 children)

People 👏 are 👏 not 👏 food 👏

[–] [email protected] 11 points 1 year ago (1 children)
[–] Noodle07 7 points 1 year ago

They're not people

[–] Death_Equity 3 points 1 year ago

They aren't food, until they must be.

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[–] GrammatonCleric 75 points 1 year ago (2 children)

Why they trying so hard to make kids yummy? 🤨

[–] bi_tux 37 points 1 year ago

Because ~~conservative christians~~ the gays are all pedos

[–] RaoulDook 15 points 1 year ago (1 children)

It costs less to raise her if she is married off at 15, and then you get grandbabies! Win-win for the boomers

[–] [email protected] 22 points 1 year ago (3 children)

You realize the kids would have been the boomers, right?

[–] I_Fart_Glitter 20 points 1 year ago (1 children)

People under 30 have decided that "boomer" means "person over 50 at any point in history."

[–] abaddon 10 points 1 year ago (1 children)

I was called a boomer the other day, I'm 37. I disagreed on strategy for a game.

[–] jcit878 5 points 1 year ago

no wonder they are all fucked in the head

[–] dragonflyteaparty 2 points 1 year ago

Benefit of the doubt, they could have meant win-win for the kids because of early marriage, children, and parents helping with the kids.

[–] [email protected] 70 points 1 year ago (5 children)

"Chubby" meant a very different thing back then. That's the fattest girl you'd see out in public. That girl isn't even fat by today's standards.

They'd get out the harpoons if they saw the fat people today.

[–] [email protected] 5 points 1 year ago (2 children)

Women were prescribed speed more regularly, back then. Easy to be thin when you don't get hungry.

[–] MataVatnik 3 points 1 year ago

I've been saying this for years, we need to go back to doctors prescribing women cigarettes and ritalin.

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[–] grayman 3 points 1 year ago

Whale that's a rude joke!

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[–] [email protected] 52 points 1 year ago (1 children)

Being a teenage girl in the 50s must have been awful. I've also seen a lot of ads from that era for girls that are too skinny and need to gain weight. The acceptable "pretty" range must've been really small.

[–] RBWells 4 points 1 year ago

I talked to my mom about this because one day in my teenagehood she made an offhand comment about how in her youth everyone had tiny waists and big boobs & hips, but now we were built more straight (all of us are pretty thin) as though somehow evolution had changed us in one generation. When pressed, she explained "it was foam rubber and girdles". She meant the style had changed, not the bodies.

Yep, very small window of acceptable. Skinny girls built out, thicker girls nipped in.

[–] Rajtinka 41 points 1 year ago (4 children)

Why do girls from 6-16 need to look yummy? Disturbing.

[–] MataVatnik 41 points 1 year ago (1 children)

In 1950s when there was no food on the fridge you would eat the kids

[–] surewhynotlem 8 points 1 year ago

This is the only acceptable answer

[–] [email protected] 14 points 1 year ago

When i was 16 at that time girls were looking yummy

[–] SCB 5 points 1 year ago

I dated a girl in high school who had 3 kids by the time she was 16

Lots of teens are very interested in being attrative

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[–] Zehzin 36 points 1 year ago* (last edited 1 year ago) (1 children)

Most body positive and least misogynistic 50s ad

[–] samus12345 16 points 1 year ago (2 children)

Is your daughter on the plump side? She can and should look as pretty as her slim friends.

Not so much. It's saying she can have a tummy that's hidden by her clothes and therefore look "yummy."

[–] I_Fart_Glitter 40 points 1 year ago (1 children)

The point being that ads from the '50s were so bad and misogynistic that this is actually quite good by comparison.

[–] [email protected] 4 points 1 year ago

Yeah, but that "most ____ out of _____" thing is usually used with a ton of irony.

[–] OrteilGenou 3 points 1 year ago

Oh so this was like the little girl version of True Classic tshirts?

[–] bi_tux 28 points 1 year ago* (last edited 1 year ago) (1 children)

Jokes on you, I'm into chubby girls

Edit: and boys...

[–] Subverb 5 points 1 year ago (1 children)

What would Chubbettes for young boys be called? Chubsters?

[–] [email protected] 5 points 1 year ago

Someone saying chubster to or about a young boy makes me wanna call the cops

[–] Fridgeratr 23 points 1 year ago

"chubettes"? Are you kidding me? Oof

[–] iwillfuckyou 17 points 1 year ago

i remember when a teacher talking to us, when we were kids, about how she had to wear chubbette as a kid and none of us knew what she was talking about, thats a trip

[–] [email protected] 12 points 1 year ago (1 children)

"Is your daughter a fat, disgusting slug? We can help hide her gross body to help her find a suitable mate!"

Wow. Just… wow. I love seeing old marketing material to better inform me of how wretched our society has been over time.

[–] [email protected] 5 points 1 year ago

Unfortunately the message remains the same, but the marketing is more subtle...

[–] Hikermick 9 points 1 year ago (1 children)

Nostalgic but nothing new. There was recently a brand of jeans advertised on TV designed for fuller sized women

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[–] RobertOwnageJunior 8 points 1 year ago

She can have a thigh and still look fly.

[–] Astroturfed 6 points 1 year ago (1 children)

In 1956, 16 was like old made age. Needed to get married ASAP....

[–] [email protected] 5 points 1 year ago
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