this post was submitted on 10 Jan 2025
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A Boring Dystopia

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The destruction of OkCupid by Match Group looks like a politically motivated attack against the minorities and intellectual power users who used to flock there.

OkCupid used to be the best place to match diverse people.
They crowdsourced thousands of multiple choice questions from which you built your search filter:

  • Which answers you accept
  • How important each is to you
  • Your answer for the other side of the match equation
  • Voluntary explanation

The match results were factored into friendship, dating, and sex. "Friendship" contained ethics and communication style, so it also worked for business partnerships.

Then Match Group bought it.
For a while they let it be, but then they:

  • Removed the factoring - no more looking for friends or sex, only complete packages
  • Removed search - no more finding the best matches anywhere on the planet, now you just swipe like Tinder
  • Removed keyword search - no more finding niche interests not included in the questions, like "furry"
  • Removed the search filter - now everything has to be the same to match: both of you must have or not have tattoos for example, never mind what you like - one of my likes went from 95% to 50% match
  • Deleted the voluntary explanations without warning, so no one could back theirs up
  • Deleted ~95% of the match questions without warning
  • Deleted all accumulated likes, which were the best matching people around the world with maximal couple/friend/sex partner potential except, for example, location for now. They broke the profile links, so bookmarks became useless.
  • They delete matches (mutual likes) if they haven't been messaging in a while, as if that meant they're not a match - no, they have a temporary problem, such as life situation
  • They police inconvenient statements in the users' introductions as the political situation evolves - the day after the mass murderer healthcare insurance CEO got shot, the section in my profile containing (for months) "fuck the healthcare system - make a better one" was deleted without sending me a copy to edit

Avoid dating services owned by Match Group.

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[–] Snapz 22 points 5 hours ago (2 children)

Remember, tech companies don't see success in your problem being solved. The tech company wants you as close as they can get you to the carrot, close enough to believe you're about to grab it, without ever actually letting you even touch it.

That used "marketplace" doesn't want you to find the product you want to buy, it ways you to scroll and message sellers to demonstrate engagement

The dating app doesn't want you happily paired...

That food delivery service doesn't want you to love that restaurant, they want you to search again next week....

[–] [email protected] 5 points 5 hours ago

Ain’t no money in the cure!

[–] [email protected] 2 points 5 hours ago

True. The objective is profits, not serving the customer well.

[–] RestrictedAccount 4 points 4 hours ago (1 children)

Match Group’s stock is down over 80% from it’s peak in 2021.

[–] thevoidzero 2 points 4 hours ago

Try before corona vs now. Going down from 2021 doesn't say much as it was outlier situation caused by lot's of lockdown and people not going out.

[–] courval 15 points 7 hours ago

This is an example of a monopoly very few people know about and it's deeply concerning.. How can we decentralise these human social tools?

[–] RubberElectrons 2 points 8 hours ago

Damn, I was about to start using this again.

[–] [email protected] 22 points 18 hours ago (1 children)

Does anyone remember the study guides on sparknotes.com?

There was also thespark.com and they started sparkmatch.com... which became okcupid.

It feels like it was another lifetime ago.

[–] beebers 4 points 10 hours ago

I remember!! I signed up on OK Cupid back in the day because I just wanted to take the quizzes that were on thespark.com

[–] Draces 110 points 1 day ago (1 children)

I think it's much more likely they destroyed it because it worked and was free. It didn't keep users on the platform swiping endlessly and that's bad for it's more profitable apps

[–] Fredselfish 32 points 22 hours ago (1 children)

Yep met my wife on OkCupid. Been together for going on 12 years now. Sad to hear it's been destroyed. Why the fuck is this group allowed to monopolize the dating apps?

This shit is sick and needs to be torn down.

[–] [email protected] 6 points 7 hours ago

Why would this type of service be different from anything else under capitalism? 😔

[–] [email protected] 148 points 1 day ago (1 children)

That is a real shame, I met my wife on OK Cupid. We liked it for all those features that are gone now. I've recommended it to several people over the years, guess I'll stop doing that.

As for being politically motivated, maybe? But my first guess would be that the changes were driven by immediate profitability factors. Because really, what is more important than quarterly and annual profit reports?

[–] [email protected] 31 points 1 day ago (3 children)

Also met my wife on there. Together for a decade now, 6 year wedding anniversary this spring. Iirc we were a 99% match. Which in hindsight is funny because even though our moral sensibilities and lots of our interests/hobbies are very aligned personality wise we are very different (but complementary for sure)

[–] [email protected] 1 points 4 hours ago

My wife and I are as well. Used OKCupid 15 years ago and it was something like 98%. And while we definitely like different things and have different personalities, there has never been a foundational difference. On the important stuff we are incredibly aligned.

[–] [email protected] 7 points 13 hours ago

Met my husband there about 9 years ago! Got married in '23 and had a baby last year :)

[–] IHawkMike 11 points 23 hours ago

This almost describes mine and my wife's experience to a tee.

I feel bad for anyone trying to date online in this enshittified world today.

[–] tanisnikana 33 points 23 hours ago

I lost the first messages my wife sent me on OK Cupid and I’m quite heartbroken about that, but I have my actual wife with me still and she adores me.

[–] [email protected] 127 points 1 day ago (2 children)

That chart pisses me off, they have comodified companionship and exploited lonelyness in every single way.

This is not news, but for the first time made me realize how huge this is.

[–] [email protected] 50 points 1 day ago

They are a monopoly and should be broken up

[–] [email protected] 26 points 1 day ago (3 children)

We should build a new service that does what okc used to do and then sell it to match for dollars. Repeat ad nauseum

[–] StupidBrotherInLaw 10 points 8 hours ago (1 children)

Why not a federated, free, open source dating service? Fuck getting ahead in the rat race, let's help some lemmings fuck.

[–] [email protected] 1 points 3 hours ago

Huh. There may be something to that.

[–] [email protected] 12 points 23 hours ago (1 children)

Match owns all the patents

[–] [email protected] 6 points 19 hours ago (1 children)
[–] [email protected] 1 points 3 hours ago

Probably the idea of asking people questions to see if you're compatible.

[–] voracitude 18 points 1 day ago

This sounds good until you realise you're talking about building something good that people like and then setting it - and them - on fire for a few bucks. What would you really be selling to Match? User data of unsuspecting users who did not sign up for that.

[–] [email protected] 13 points 21 hours ago* (last edited 21 hours ago) (1 children)

OkC is how my partner and I met 4 years ago (tw4w)

It was the most queer friendly dating app, especially if you were looking for more than a quick bang. From my experience, Tinder and others were primarily full of unicorn hunters and polycules

[–] [email protected] 13 points 15 hours ago (2 children)

Um…I searched “tw4w acronym” and I could only find that it’s an abbreviation for the Singaporean stock exchange?

[–] [email protected] 14 points 13 hours ago (1 children)

(trans) woman for (cis) woman

[–] [email protected] 3 points 11 hours ago

Thank you! I was way out of the loop on that one. I bought about it hard and wasn’t anywhere close lol

[–] [email protected] 3 points 13 hours ago

Same, guess that's AI search results for ya

[–] chonglibloodsport 39 points 1 day ago (1 children)

Dating apps have never been compatible with their business models. Even without the politics, they’re motivated to keep you on the site and using it forever instead of finding a longterm partner and going on with your life.

The only actual business model I’m aware of that’s compatible with finding a partner is a traditional marriage-focused matchmaker, as often used in traditional Indian arranged marriages. These matchmakers work best as a lifestyle business where the matchmaker personally knows the families involved and relies on (usually her) reputation, so can’t just run off with the money if the marriage doesn’t work out.

[–] Tehdastehdas 18 points 1 day ago (1 children)

Changing the business model from pay-to-play into escrow-held matching success reward would change dating.
If a user likes another, and wants more matches of the same kind, they must admit the dating company was successful, and the escrow pays them.
If you choose not to release the payment, it means the match was bad and the matching algorithm must be corrected according to your stated reason for dissatisfaction. If you hold on to the deposited money despite success, your matches get worse.

[–] chonglibloodsport 13 points 1 day ago

That sounds at least somewhat plausible but I’m still skeptical.

I think the core problem is the loss of trust in our society. This of course is not limited to dating but is everywhere, affecting almost everything, and it’s taken place over the past few centuries. We’ve gone from a village lifestyle (where everyone in a community knows each other and relationships of all kinds are lifelong and reputation is extremely important to uphold) to a metropolitan lifestyle where everyone is anonymous and mass media predominates, and by far most relationships are temporary transactions (even in retail stores).

This latter structure of mass anonymity does not foster trust in any meaningful capacity and so is not conducive to partnership formation, among many other things. News media has similarly suffered catastrophic loss of trust due to the erosion of the classified ad business model and the consolidation and cost-cutting which followed.

[–] [email protected] 47 points 1 day ago (2 children)

With how much of dating happens over these apps, it's crazy how much damage Match Group could make if they deliberately wanted to.

You could deliberately match everyone with only the worst possible matches, hide the gokd ones so no one has kids.

They could practice Eugenics breeding some master race.

They could empower sex offenders.

etc.

There is zero oversight or transparency. They could do all of these things already or more and we would have no idea.

You could probably destroy civilization by having that much control over the dating market.

Not that they are doing that, but I'm just saying, that's a HUGE moral hazard.

[–] [email protected] 3 points 5 hours ago

TIL Match Group = The Bene Gesserit

[–] Tehdastehdas 11 points 1 day ago (1 children)

If they got access to the DNA data that many companies collect to analyse heritage and health, the eugenics could work well.

[–] [email protected] 5 points 7 hours ago

By "work well" you mean damage society

[–] [email protected] 34 points 1 day ago (12 children)

are there any dating apps/sites that don't suck?

Everything is either paywalled to fuck and back or beyond useless. Mostly because of Match Group, but even the few I've tried not owned by them are also shit.

[–] [email protected] 4 points 7 hours ago (1 children)

There is Alovoa which is open source. By lucky happenstance I met my wife there 2 years ago, since we both were into open source.

The userbase was very small though back then, didn't know if it improved now.

[–] [email protected] 2 points 3 hours ago

It might be abandoned/currently broken? I actually just tried making a new account and while that worked, I can't sign in at all with it on the site -- passing the captcha does nothing. On the app, I can sign in, but then nothing ever loads under search, and trying to edit my profile or photos straight up crashes the entire app.

Either it is fantastically broken or it's just my luck being the way it usually is.

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[–] ownsauce 22 points 1 day ago (4 children)

Would it be feasible to make an activitypub based successor?

It was a great service to find people with similar worldview, values, and interests.

[–] Cris_Color 16 points 1 day ago

There's an open source dating app, I think its called alovoa? I think I remember seeing discussion on the subreddit about activity pub but I haven't followed it or used the app for quite a while

Pretty sure it's on f-droid though

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