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So I'm not exactly an expert, I just have some friends who are Swifties and I enjoy sometimes hearing people out about what they're interested in over a beer. But I'll give a shot at answering based on my limited knowledge.
I don't think Swift makes a point out of reinventing herself every time. I guess she had her country phase until Red in 2012 (We Are Never Ever Getting Back Together), and perfected pop in 2014 with 1989 and Shake it Off, Blank Space and all that. The following two albums I know nothing about, but Wikipedia lists them as electropop. And then she completely changes her sound in 2020 with folklore, suddenly being more folksy and reaching an audience of middle aged male music reviewers who had previously not shown any interest in her music. Somehow the fans of her older albums loved it as well, so her fan-base only expanded.
Evermore is kind of a continuation of folklore. I find it to be a little bit more poppy at times, but it's not a huge change of direction, and kind of builds on the same universe (low-key and lower-key). Midnights however, which is her final album to date, is again something completely different: A full blown concept album, and musically again a complete change of direction. A Swiftie friend of mine said she had to give it a couple of spins before she got into it, but that it's now one of her favourites. As a prog rock fan, that sounds about right to me for a concept album.
Personally I started listening to Midnights for the first time ever while writing this post, and I gotta say the opening tune Lavender Haze has some fun things going on in it. The music is interesting, the songwriting is original, and she's a talented performer with a likeable persona. I'm not very surprised she receives her awards.
#taylorswift
Okay, that's pretty interesting. I don't believe you that you are not a swifty, not even at all, but I really appreciate your input because I think it touched on a lot of important things.
I also love just listening to people explain their passion to me over a beer, and I've had a couple while this thread has been building, and I'm having a great time trying to understand this phenomenon.
I also want to say that I keep watching or listening to every song that someone has mentioned in the comments so that I can see from their perspective what they're talking about, and I'm more cinema oriented than music oriented, and she is incredibly talented at the"hidden" glances and whoever her producers and editors are on every music video I've seen are just killing it making her appear charming, which cannot be a small part of her appeal.
Okay, I'm going to go listen to this folklore album you're talking about now and trying to figure out what's going on there also.
Appreciated, thanks. So this one's called evermore no wait what f*** Wait folklores the