this post was submitted on 10 Nov 2023
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[–] [email protected] 168 points 8 months ago (6 children)

Smart cookie undersells it dramatically. Taylor Swift is a marketing and possibly a financial genius who has locked herself into the collective consciousness of the country. I used to try to not listen to her music at all, but my daughter and wife absolutely love her, so it's all I get to listen to around them. She's had virtually 0 truly bad press surrounding her. You don't have to like her music, but you have to respect her ability to sell her image and music.

[–] yenahmik 94 points 8 months ago (2 children)

If nothing else, she is an incredible business woman.

[–] [email protected] 42 points 8 months ago

She is also an extremely talented musician and entertainer. I am not even a fan, just acknowledging that she has put out solidly constructed music and tours for well over a decade and is clearly far more than just a fad.

[–] assassin_aragorn 12 points 8 months ago* (last edited 8 months ago)

She's incredibly shrewd with business. Her father was in finance and it shows. She knows her shit.

[–] [email protected] 51 points 8 months ago (3 children)

You don't have to like her music, but you have to respect her ability to sell her image and music.

Actually this is a point of conflict for some of her fans. Some of my friends are swifties and they hate consumerism and high concert prices and collectibles and marketing that incentivize FOMO to spend more money. They jokingly call her their capitalist queen.

[–] [email protected] 33 points 8 months ago

At least they're self-aware about it.

[–] [email protected] 3 points 8 months ago

Are you in my friend circle, because same with my swiftie friends

[–] glimse 33 points 8 months ago (2 children)

I completely agree except for one small thing:

She's had virtually 0 truly bad press surrounding her.

I'd say her dating a scumbag (the singer from The 1975) generated a fair bit of bad press. But it was usually fans yelling "DUMP THAT SHITHEAD"

[–] JJROKCZ 29 points 8 months ago (1 children)

Also a bit of bad press surrounding her egregious usage of her private jets

[–] [email protected] 4 points 8 months ago

And the ticket prices.

[–] [email protected] 2 points 8 months ago* (last edited 8 months ago)

I side eyed her because of that Matty guy.

[–] [email protected] 22 points 8 months ago* (last edited 8 months ago) (1 children)

She probably got that from her parents. They made the smart move to buy a farm and legitimize her country status. And I bet it was the parents idea to do country first and than transition to pop. The country genre was an easier market to break into at the time since country fans, back when she was an unknown, were still buying CDs at Walmart and such. So these store would put a larger selection of country music on the shelves than any other genre. Meaning a smaller country artist would get shelve space.

[–] assassin_aragorn 10 points 8 months ago

She’s had virtually 0 truly bad press surrounding her

Eh, she literally had an album titled reputation because hers was not so great at the time. This was when people were calling her a snake with the whole Kanye thing.

So, virtually 0 bad press that actually matters, yeah. Good point.