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this post was submitted on 15 Sep 2023
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I worked for a European smarthome company trying to expand into North America, and I put quite a bit of effort into selling the concept to Americans.
External shades and shutters are easier to install, easier to hardwire (no batteries or remotes requires), they save significant energy because they keep the sun outside of the glass, and they can be automated to track the sun throughout the day. Internal motorized shades all suck for the same reason, because they have to be whisper quiet and wireless.
The biggest hurdle is the frequency with which Americans buy and sell homes. Hardwired automated anything is a permanent installation, while every realtor in America will tell you to remove window treatments when selling because buyers might not like the fabric. Europeans tend to live in their homes much longer, and don't buy and sell homes like hermit crabs changing shells.
That explanation actually makes so much sense. I've always wondered why shutters aren't a thing in the US.
In Europe (at least southern Europe), because every house has shutters, they're just not seen as something you personally own or that you find ugly/needs replacing. When you move houses you're just moving to another house with shutters so it's not even a factor you think about.