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These days, ads seem to have an inverse reaction for whether or not I will buy something. The more I am inundated with ads for it, the more I think the product is not good enough to stand on its own legs.
Modern companies have realized they can make more money by cutting materials and R&D costs and putting the difference into advertising. You don't need to have a good product, you just need to drown out the competition.
I look at reviews more than I look at advertising. On top of that I look at negative reviews. Most negative reviews usually have pros and cons listed or will actually go into depth about the product and it's shortcomings unlike most positive reviews that just say "it's great!"
Where are you seeing such "most go into depth"? Most of what I see is utter trash, like "perfectly fine" with 3/5. Or "it arrived too late / on time". Good ones are rare in comparison.
I guess I should elaborate. I look at more than just what's on the site. I'll actually go around and look for 3rd party reviews and such. It's not fool proof but I've had a much better buying experience since I've started doing that.
This is how I see it too. In the age of social media and specialist media outlets for every field, if you're paying for advertising that means not just that you're wasting money that you could have used to lower your prices, but that your product is probably not very good because nobody is talking about it.