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Because that is where people were and still are. So their processes are still to put content there.
That's a self fulfilling cycle. If more institutions and organisation left and made a public statement of not wanting to be associated with fascism, then it would push another bunch to have to defend why they didn't think nazi salutes were a problem, and they'd leave too.
Whether it makes enough of a wave to push major groups to leave is a question of public pressure, but that public pressure is expressed through "costly signalling" that show organisations have values and are willing to take a hit to live by them. And non-profits are exactly the groups who can afford to take a symbolic stand, and make things more difficult for those that remain.
Why did The Guardian leave then?
The Guardian is a top newspaper. Number 3ish in the UK. It already has a massive following.
The people being mad at propublica for not leaving I think is something only happening in your social sphere
Why most reasonable US citizen won't leave the US now that the orange dude is in charge, free to spread his terrible ideology? Probably because they can't leave the country (their job, their family, their friends...). The same goes for most media, they need to reach their audience and a lot of their audience is still on X. Edit: and because they refuse to leave the country in the hands of the Orange dude, too.
Papers like The Guardian are able to take risks, because they don't rely on ads revenues but on subscriptions and because they also know some of their audience (hi, guys) aren't on X anymore ;)
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