The IT is vague and open-ended, not inherently sexual. Its inherently ambiguous and people fill in the blank with whatever is being referenced. We really don't know what IT means to the person wearing it, but you chose to make it sexual.

[–] [email protected] 10 points 1 week ago

I assumed IT in this post was referring to murdering CEOs.

[–] Machinist 4 points 1 week ago (1 children)

This format of tagline has been around since like the 70s. The IT is inherently sexual. Usually something like, "Diamond Cutters Do It Harder."

It's a double entendre and isn't funny without the sexual subtext.

So, unless there was a convention to redifine this joke that I didn't hear about; yeah, it's sexual. Anything else is just trying to contort common social mores to fit an agenda.

If it was a big hairy guy wearing a shirt that said "Bears Do It Better" I would also expect sexual jokes.

[–] mhague 7 points 1 week ago

I don't view it as being sexual. Too many people wear this corpo slogan as if it's just "proud to be X." It could be sexual, but unless I see other things that go with being overt, fun, sexual, joking, then I can't really make the conclusion.

I'm not saying everyone should think like that, just that plenty of people can see a woman wearing "Italians do it better" and not think sex.

And I'm far from being an ace. No idea why it doesn't sound like sex to me.

[–] PolydoreSmith 4 points 1 week ago* (last edited 3 days ago) (1 children)

I don’t know how to tell you this, but when people refer to “doing it” without any additional context, they’re talking about sex. The shirt is undeniably sexual.

[–] [email protected] 1 points 1 day ago

The shirt doesn't say "doing it", it says "do it"

So apparently Nike is a sex thing now