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Lol, who's profiting? Big coconut oil?
Maybe spreading misinformation that unscientific home remedies are a substitute for modern dentistry, but that's a larger assumption than I wish to make of OP. I'll just go with good ol', "I forgot Google search exists".
90% of google results are advertising, in one way or another, the one thats profiting is mainly google itself
Yes, actually. MLMs convince people that everyone is doing or can do it, and these types of posts would be a great way to build the illusion