When I first started vaping, I made the mistake of choosing a tobacco flavor. The fact that it tasted like tobacco and had less of nicotine hit than the more easily available regular cigarettes made it all but useless.

Adults wanting to quit don't need the pink cookie dough cotton candy emoji-fied vape...

Other than the "emoji-fied“ strawman, we ABSOLUTELY do. Getting used to inhaling vapors that feel like smoke and contains nicotine but tastes much better is crucial in creating the aversion to tobacco that helps you not to relapse when you run out.

Whether you prefer liquorice like me, cotton candy, fruit flavors, or whatever, the flavor is there for a reason and removing it will cost thousands if not millions of lives as people fail to quit smoking, the number one lifestyle cause of cancer.