this post was submitted on 01 Jul 2023
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I'm fairly new and don't 100% understand it yet, but instances are run on servers that require money. Are we heading towards seeing ads or subscriptions to raise funds instead of relying on donations to cover overhead?

Especially with the influx of new users. Hardware upgrades are needed.

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[–] [email protected] 212 points 1 year ago* (last edited 1 year ago) (1 children)

The fediverse is not a single database or server. It's a protocol and standard that's distributed by design. The fediverse as a whole cannot be centrally monetized, just like email can't be monetized. A single provider could potentially choose to try to monetize either by requiring a subscription or showing ads, exactly like email providers do, but if you ever feel like they've stopped providing a good service you can just switch to another instance just like you can switch to another email provider.

Unlike a centralized service like Reddit, you're not locked into a monopoly. Switching instances does not lock you out of the system as a whole, just like you can still receive email if you switch to another provider. With Reddit you can only access the platform through Reddit because it's a closed source centralized monopoly.

One thing the fediverse seems to lack as far as I can tell is a way to link accounts, like how you can set up forwarding with email, which helps you switch providers. But the protocol and standard is still being developed so maybe that's something that can happen in the future

[–] [email protected] 179 points 1 year ago (6 children)

A point of caution:

A large company absolutely could come in and absorb the majority of lemmy traffic and build proprietary code and features on top of the main protocol, eventually making the open source protocol obsolete and supplanting it as a paid/closed-source service. It has been done repeatedly by tech companies, and it is the main reason many people distrust Meta's interest in joining the fediverse.

For all the reasons you just mentioned, we should fight tooth and nail against that from happening, but we should at least be aware of the threat.

[–] [email protected] 77 points 1 year ago (1 children)

I think the email comparison is apt. We are currently in the bbs/dial-up ISP stage of the fediverse. When people had aol.com or netcom.com addresses.

That gave way to powerful centralized services such as Hotmail or rocketmail, that had the promise of never changing your email again. We then saw Gmail become the big boy on the block with amazing technology.

Even with these powerful entities, there were still hobbyists and corporate email.

I predict the fediverse will follow a similar path. lemmy.world and beehaw are like the netcoms, or even the bbs's, basically hobbyists, and Internet communists setting things up for the common good, or simply because it's fun.

We're going to see instances fill up, become unstable, unreliable, etc. People will get frustrated when Lemm.ee, or their preferred instance can no longer support the volume they have attracted. We'll see a professional service like a Hotmail that promises a forever home. You'll likely also see vanity instances like what rocketmail offered. Given the nature of the interest based servers, we'll likely see vanity instances come about singer than they did with email: starwars.fedi, lotr.verse, piano.lemmy, etc.

Once corporate interests start to see value in a powerful, stable instance that can collect user data and serve targeted ads (starwars.fedi is easy to target), they will dump enough money to push out the hobbyists. The hobbyists will not go away, but they won't be needed anymore.

That's when you'll see the disruptor. Someone who comes into the space like Google did, and the fediverse will be an open protocol that is dominated by a few massive interests.

All in all, I'm not predicting doom, just the natural course of events, which actually will be great for the fediverse. Just like I love my gmail.com account more than my hotcity.com account, I think the future of the fediverse is bright, even if corporate interests get heavily involved, and dominate the 'verse, because there will always be room for innovations, and hobbyists, and while a single company could dominate, the protocol is still open for anyone to do their own thing, and not be bound to a single company if they don't want to be.

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[–] Merulox 48 points 1 year ago

Sounds like Microsoft's embrace, extend, and extinguish

[–] Joeythe1st 26 points 1 year ago (7 children)

I haven't read a ton about it, but isn't this what Meta is potentially going to do with Thread?

[–] [email protected] 26 points 1 year ago (5 children)

That is the worry, yes. There's very little incentive for them to join the fediverse as a for-profit company otherwise.

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[–] [email protected] 192 points 1 year ago (26 children)

No ads, no tracking, just donations. The model proved itself when twitter went to shit and a big influx of users came to mastodon, it all worked out.

[–] small44 76 points 1 year ago (2 children)

Many mastodon instances shut down. There's always a risk that at some point the donations are not enough to sustain an instance. It could be very problematic if mods lose their communities when an instance shutdown.

[–] Moohamin12 40 points 1 year ago (2 children)

Perhaps what we need is a backup code or some kind of exportable file with all our data (subbed communities, interactions, yadda yadda) which we can port over to a new instance if necessary.

[–] [email protected] 23 points 1 year ago

Yeah, especially with Lemmy which is a lot more permanent than Mastodon is. You can screenshot your old toots but you can't screenshot a userbase. There should be a way to migrate a community to another instance while keeping the subscriptions.

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[–] [email protected] 114 points 1 year ago* (last edited 1 year ago) (6 children)

The big difference with Lemmy is that it's not really a service, it's a open protocol and standard, like email, or http. The service itself is provided by distributed instances that adhere to the protocol. Like those protocols, no one company has been able to get a monopoly on it. Some have taken over a lot of it, like Google with Gmail, or cloudflare, but if you don't want to work with them there are a ton of other options you can go with, and you will not be locked out of the system if you do.

Reddit was a centralized closed source system so if you don't have a Reddit account then you are locked out of the system completely.

Lemmy is decentralized so no one instance has or can gain a monopoly. If you want to break ties with one instance you can just switch to another one and still participate with it and the rest of the fediverse.

Not only does that give you choice in a worst case scenario, it also keeps all the instances on their toes because they don't have dictatorial control over their users.

Spez's fatal miscalculation was that he thought he had user lock in, but unlike other social networks where it's your only option to keep in contact with your real life friends, or it's the only platform your favorite creator posts on, they had neither. Almost all accounts were not connected to your real life and posts were mostly links to other platforms. Very few creators had Reddit as their sole posting platform. The interactions were ephemeral and superficial. Dropping Reddit was the easiest service I ever had to drop.

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[–] [email protected] 101 points 1 year ago (3 children)

The concept of the Fediverse is horizontal rather than vertical growth - i.e. More smaller instances rather than increasing the capacity of the larger ones. We're also seeing that Lemmy currently only scales to a certain degree. Right now, most instances are either covered by their admin because they're so small that the cost is manageable or instances are setting up donations.

It's conceivable that a business would set up an instance and charge for it - but I think it unlikely. A year town the road, though, who knows?

[–] Ryan213 24 points 1 year ago (1 children)

Hadn't occurred to me before - I guess instances/mods can limit the number of new users they take in so it doesn't impact performance too much.

[–] [email protected] 30 points 1 year ago (1 children)

Yup - as the admin of a small instance, I plan to keep it small. I want to contribute the Fediverse but not have this become more than a hobby.

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[–] matt 92 points 1 year ago (6 children)

The Fediverse as a whole cannot be monetised, censored, or taken over by hostile entities.

Individual instances can, but they are only part of the whole and not the whole thing, so instances of Elon Musk or Steve Huffman simply cannot happen on the same scale.

As a fun fact of the day, Wikipedia subsists entirely on charity, so it's very possible to run things using this model if you provide enough value and transparency for people.

[–] ricdeh 33 points 1 year ago (1 children)

Yep. I don't get why it is so hard for people to understand that non-profits CAN sustain themselves from donations. There's so much brainwashing and gaslighting by corporations going on that people start to question everything outside of the ultra-capitalist system, even the most basic and genuinely nice human interactions are doubted

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[–] SloppyPuppy 82 points 1 year ago (11 children)

Wikipedia is probably the most important thing on the internet fight now. It also needs some amount of servers, many crawlers scan it daily, I assume its a shitton of users and logins and API hits and what not. And still it survives on donations alone.

Eventually lemmy is not a streaming services with videos and and a lot of bandwidth. Its just text and people connecting. So I assume you dont need massive servers and shit.

[–] FlashMobOfOne 37 points 1 year ago

With that said, I'd encourage everyone to sign up to donate a dollar a month to your Mastodon and Lemmy instance. To me, a couple of bucks a month is worth it to not have to fight against a dumb algorithm or deal with ads.

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[–] Candelestine 56 points 1 year ago (11 children)

Depends how successful we are in fending off Zuck from trying to muscle his way in. That's probably the first challenge.

Otherwise this is a non-issue, as there will simply always be both kinds. Nothing is stopping you from simply Self-Hosting your own Lemmy server.

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[–] simple 54 points 1 year ago (12 children)

Realistically every instance can monetize in whatever way they see fit but I highly doubt this'll be a thing. Mastodon is way bigger and more expensive than Lemmy and it runs just fine through donations. No reason why the same won't work here.

Lemmy itself is also likely to follow in Mastodon's path by getting money from sponsorships and fundraisers. See https://www.investopedia.com/how-mastodon-makes-money-7482865

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[–] [email protected] 54 points 1 year ago* (last edited 1 year ago) (8 children)

I’m going to tell you a secret…. Yes.

All those things could happen. Some people could run a site that has ads. Some people could run a site that charges a membership. Some sites could have a Patreon membership. Some sites could do subscriptions….

And some sites could be completely free.

The funny thing is, because of the federation, no one will be harmed. Let’s say I startup a site and all I do is pass through the cost of the site to each user. No profit, just what it costs to maintain the server is shared among the members.

Is that unreasonable?

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[–] hup 52 points 1 year ago* (last edited 1 year ago) (7 children)

How many hobbiests running miniature train sets in their garage have monetized those train sets? How many backyard gardeners sell their crops.

In most cases people who choose to develop and administrate an instance of their own are largely just hobbiests of another type. Sure it costs them some money. Many hobbies cost money, it doesn't stop people from building things or growing things for fun.

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[–] [email protected] 50 points 1 year ago (3 children)

There will probably eventually be some commercial Lemmy sites. I honestly think it would be awesome if large game studios, and software companies, and anyone else who has need for a forum, made their own federated Lemmy instances as their official support forums.

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[–] [email protected] 47 points 1 year ago* (last edited 1 year ago) (10 children)

Besides all the discussion of nonprofits and donations, fedi server hosts have way less overhead. They're not generally trying to profit, so they only need to break even (or run a deficit small enough to deal with out of pocket). A corporation is trying to give 6 or 7 digit salaries to CEOs and/or shareholders. So they need to extract more than the cost of hosting.

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[–] PillowTalk420 43 points 1 year ago* (last edited 1 year ago) (4 children)

Give it 15 years.

I've been online since 1990; 10-15 years seems to be the maximum time a community can live without shitting itself over greed or something new and better coming along to scoop up users.

That said, things like Usenet and IRC still technically exist... They're just niche now. The way this shit works is more like those, so it will likely never fully disappear.

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[–] donchez 37 points 1 year ago (14 children)

As soon as Lemmy instances are unsustainable out of pure interest for the concept of the Fediverse. I doubt there will be subscriptions, first it'll be donations, and then some instances may have ads. It's an inevitable that both will happen (either on the same instance, or some instances opting for donations to stay up, and others opting for ads to stay up). No one can run the servers necessary for this platform out of pure charity; the bill for the Fediverse is going to be due someday, and it has to be paid.

[–] trifictional 45 points 1 year ago (17 children)

But it’s sustainable if it’s non profit.

Most third party Reddit users were happy to pay in the range of $5 a month. The reason everything is shutting down now is because they don’t just want to break even, they want profit, and a shit ton at that.

The fediverse makes social media non-profit by default which means that we can all share the cost.

Wikipedia is one of the largest websites in the world and is still non-profit. It shows that it’s sustainable.

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[–] [email protected] 34 points 1 year ago* (last edited 1 year ago)

It's already monetised. Just click on the links under Donations in the main sidebar or straight to the OpenCollective page for a glimpse. We pay for it with our money. That's how we know we're not the product.

[–] bappity 32 points 1 year ago (1 children)

if any corporation tries to get in on it, you can count on them trying to monetize it

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[–] SulaymanF 30 points 1 year ago* (last edited 1 year ago) (13 children)

The Fediverse SHOULD allow monetization and they don't yet. As per Mark Bayliss:

The problem here is that despite these large and escalating costs, a significant part of the fediverse is intrinsically hostile to anything other than charity or goodwill as a basis for running a server, due to hostility to capitalism as an abstract or just on a general point of principle regarding how web services should be funded. Any instance that runs advertisements to its users is likely to be blocked by any others purely on those grounds. Some instances have tried to introduce subscription fees for joining and have been blocked as a result. Ownership by a corporate entity or accepting funding from one is also likely to wind up with a block.

I'm not saying to commercialize the entirety of the Fediverse but if you want it to actually compete with Twitter and Reddit and Tumblr then you need to open it up further.

[–] [email protected] 27 points 1 year ago (3 children)

I'm not saying to commercialize the entirety of the Fediverse but if you want it to actually compete with Twitter and Reddit and Tumblr then you need to open it up further.

I'm not sure this is what the community wants, or what we should want. The server operators should be able to get enough money to afford operation and cover some of their time investment, but I don't think competing with businesses that obsess over large growth is a worthy goal.

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[–] Alkider 30 points 1 year ago

As long as a company can't outright buy the whole network or something like that, I don't think it could get fucked over in the same way that something like twitter or tumblr can.

[–] [email protected] 29 points 1 year ago (12 children)

Because there will always be rebels running small to medium size instances based off of donations. It was the very first thing to happen at the birth of the internet, and will continue to happen today. Will there be a few major instances that eat up the majority of the fedi? Yeah, probably, but the design of the fedi is that the experience of decentralized social media will stay the same regardless of what's going on with instances of the network.

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[–] [email protected] 27 points 1 year ago

For me, never. I will always move to a server that is run by donations.

[–] albertye 27 points 1 year ago

The fediverse is the coolest thing that could happened, freedom is what all people should seek for, creating their own spaces and not supporting corporations that only want to make money out of people's lives, data, attention, mental health, etc ...

It's better to support the instance you are in with donations for sure.

[–] [email protected] 26 points 1 year ago (5 children)

I think that Lemmy Gold, Silver & Bronze are inevitable, with say a 90/10 cut to instance/lemmy-devs.

It would be best if the developers and the biggest instances agree on a standard payment system to implement into the Lemmy UI.

I've already donated to my instance as it's a regional one, I didn't buy Reddit Gold, but Lemmy Gold/Silver/Bronze is appealing to me given the money goes to a much smaller local group.

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[–] what_is_a_name 24 points 1 year ago (2 children)

I may be a minority. But I would gladly join a server that is paid and I get stability, but also a better stronger fight against the inevitable onslaught of shit - in return.

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[–] ClevelandRock 21 points 1 year ago (1 children)

Open-source projects have always been sustainable by donations. Just look at Wikipedia; it's been around for 22 years. Linux has been around for even longer.

If lemmy.world ever sold out, I'd probably just move to reddthat.com. Problem solved.

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