this post was submitted on 24 Oct 2023
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[–] [email protected] 88 points 1 year ago (6 children)

I see this as a win. It's absurd that anyone can own the term Taco Tuesday. It's literally a noun and a day of the week

[–] [email protected] 22 points 1 year ago

Do you not remember the youtube drama over someone claiming the word "react"?

That was only 1 word...

[–] samus12345 8 points 1 year ago

I see this as an absolute win!

[–] PetDinosaurs 8 points 1 year ago* (last edited 1 year ago) (2 children)

I'm really surprised that this is the top post here.

It's not just a noun and a day of the week. It's a noun and a day of the week used to formally sell tacos.

This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.

And the smallest players have always had absolutely nothing to worry about. Part of trademark law is that you must defend it. That can be just a letter.

[–] Hiccups2go 26 points 1 year ago (2 children)

Everyone can now use "Taco Tuesday" without risk of being sued. Don't overthink it.

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[–] [email protected] 5 points 1 year ago (3 children)

Apple's lawyers would like a word.

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[–] [email protected] 61 points 1 year ago

It’s Tuesday.

I know how I’m celebrating.

But not at Taco Hell.

[–] [email protected] 39 points 1 year ago

My favorite bar here in town has a letter from Taco John's framed on the wall explaining why they had to change the name of their weekly taco special.

[–] DABDA 22 points 1 year ago (7 children)

Because of their prices I'd basically given up on Taco Bell except for the value menu. But now every item that was $1 jumped to $1.5 (and everything else went up with it) so I'm cutting out Taco Bell completely. A few months back one of their limited time offers was $5 but when ordered à la carte was $12.47 -- that kinda revealed just how (unreasonably) skewed their profit margins must be.

[–] Carvex 12 points 1 year ago (1 children)

It used to be $5-10 to feel gross and full, now it's $15-20 and takes 15 minutes both inside or drive through. I haven't been back in a couple years because of price and incompetence, there's better options for cheaper and quicker. Sheetz the gas station has been nailing Amerimexican for years if you're north east.

[–] ArtVandelay 13 points 1 year ago (1 children)

My local gas station attached Mexican joint has been cranking out local amazing cuisine for years, I would literally never even consider Taco Bell

[–] [email protected] 3 points 1 year ago

Laredos has the best gas station breakfast tacos I have ever had

[–] [email protected] 8 points 1 year ago (2 children)

Taco Bell has stayed the cheapest food place for as long as I've known.

[–] [email protected] 11 points 1 year ago (1 children)

It's like $12 for a crunchwrap meal in my super low CoL town. Wemdy's still has their $5 buggie bag. I used to love Taco Bell but it now costs more than freaking Chipotle.

[–] spamfajitas 9 points 1 year ago* (last edited 1 year ago) (2 children)

$5.69 for a crunchwrap in my relatively high CoL town. $5.99 for a "build your own cravings box" that's kinda like a biggie bag but maybe slightly less food and the specialty item can be a crunchwrap.

[–] [email protected] 4 points 1 year ago

Build your own cravings box is amazing. Where I live you can’t order it in-store, it’s online order exclusive. But I think some locations don’t do it, which is sad.

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[–] [email protected] 5 points 1 year ago

I only go when I want to have the specific flavor profile they create. If I want actual Mexican food, they're my absolute last option

[–] TheRealKuni 3 points 1 year ago

Yeah but that Breakfast Steak Crunchwrap with extra creamy jalapeño sauce…

Greatest fast food breakfast item. And I’ve eaten an embarrassing amount of fast food breakfast.

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[–] [email protected] 18 points 1 year ago (1 children)

In Scandinavia it's Taco Friday. Who has the rights to that? Who needs to get sued? Who should we be mad at?

As far as I know, nobody. They understand the social good. And they celebrate it with tacos promptly when the workday ends at 4 PM.

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[–] MisterNeon 13 points 1 year ago (3 children)
[–] Kirca 10 points 1 year ago

Justin did a segment on this not long ago that had me in stitches

[–] [email protected] 10 points 1 year ago (1 children)
[–] MisterNeon 10 points 1 year ago
[–] [email protected] 7 points 1 year ago

Hell yeah, happy to see some other MBMBAM fans on lemmy

[–] Mamertine 11 points 1 year ago (18 children)

Fuck Taco Bell. Taco Bell only won because Taco John's didn't have deep enough pockets to defend the trademarked term they legally had.

[–] [email protected] 148 points 1 year ago (9 children)

Look, fuck the gross Yum Brands mega conglomerate, but the idea that someone could own the trademark to "Taco Tuesday" is fucking ridiculous.

[–] [email protected] 45 points 1 year ago

Welcome to the US, where the rules are made up and the goalposts are set by the deepest pockets.

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[–] Furedadmins 47 points 1 year ago (1 children)

They should have never been granted the trademark based on prioriry. They did not coin or use the term first. They are not fighting because they know they wouldn't survive a challenge which is why they just bullied small shops who themselves didn't have the pockets to defend themselves.

[–] [email protected] 17 points 1 year ago (2 children)

I don't think that's what happened? Based on this article and another one I read, it seems that now the Taco Tuesday trademark is relinquished meaning anyone can use it. I'm guessing taco bell would rather everyone be able to use it including them rather than it being locked down by someone who's not them.

[–] LordOfTheChia 18 points 1 year ago (1 children)

Indeed that was the case:

According to The Strange History of Taco Tuesday, the promotional phrase was started in 1982 by a chain called Taco John’s based out of Cheyenne, Wyoming. In fact, Taco John’s placed a registered trademark on the phrase in 1989 to attach it to their brand. They filed a lawsuit against another restaurant chain after seeing that it was used, but the lawsuit resulted in bad press, so they have stopped enforcing their trademark. They still use it as their brand’s signature, and rightfully so!

https://bennystacos.com/taco-tuesday-legendary-tradition/

So Taco John gave up the trademark and now any restaurant can advertise "Taco Tuesday" specials.

[–] [email protected] 11 points 1 year ago

My understanding is Taco John’s used to prevent smaller shops from using it

[–] ReadyUser31 16 points 1 year ago

Do you really want Taco John's to hold the usage rights to 'taco Tuesday'?

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[–] [email protected] 8 points 1 year ago (1 children)

The film Demolition Man is slowly developing to become prophetic.

[–] ASeriesOfPoorChoices 4 points 1 year ago (3 children)

Fyi, outside the USA, the film replaced Taco Bell with Pizza Hutt.

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