this post was submitted on 18 Jun 2023
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submitted 1 year ago* (last edited 1 year ago) by arisoda to c/lemmyworld
 

It probably goes against the philosophy or whatever of FOSS or Lemmy itself, but why not be a little evil so that you can actually sustain yourself? Donations can bring us far, but small non-intrusive ads can be a bliss in the skies for the people actually hosting the instance. Especially if there are millions of users uploading thousands of images and videos. This is extremely expensive.

Is running ads really that taboo?

EDIT: some people seem not to get the point of "millions of users", which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that. And not for profit, but solely for sustainability.

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[–] kadu 90 points 1 year ago (9 children)

Nothing stops them from doing so.

But I don't think that's the path you'll see super often. Most people enthusiast enough to host their own instance and open it to others probably disagree with ads, and users are very likely going to reject them.

Plus, wether we like it or not, Lemmy is majoritarily used by people with a lot of tech knowledge - the exact same group you'd expect to be running ad blocking software.

But if federated social networks keep growing to the point they could rival a platform like Reddit, for sure some ad supported instances will coexist with user-funded ones.

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[–] JoeKrogan 50 points 1 year ago* (last edited 1 year ago) (3 children)

I'm gone if there is ads even though I'd block them. I'm sick of ads. They have ruined the internet .

If they add a gold like feature that splits between the instance and the project that would be useful in addition to community donations.

I'm here because its not like the rest of the internet. I run tor relays to help the network, I contribute to foss projects and I seed distros too for the greater good. There is enough of us here to keep it going.

[–] [email protected] 13 points 1 year ago

I've been chipping in for my mastodon server for over a year. The admin there posts the finances so we all know when it's time to kick in again, but if we went to a paid rather than donated set-up, then I'd be OK with that. If my admin decided that he needed to run ads that were like printed newspaper ads then I wouldn't mind so much. But ads that track me, ads that change size, ads that show up and block some or all of the screen, ads that play video and audio, pretend to be content etc are the ads I dislike and I would flee.

[–] [email protected] 4 points 1 year ago

Couldn't agree more.

There should be somewhere a constitution in the federation within which advertisements are banned. Completely.

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[–] solidgrue 32 points 1 year ago (1 children)

Ads? Hard pass.

I'd rather set up my own server and federate.

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[–] [email protected] 26 points 1 year ago (1 children)

I run my own instance and I don’t run ads because I frankly hate seeing them myself. They clutter up the web view, cause lag on the webpage, and frankly are annoying and ugly to look at.

I’d rather pay out of my own pocket to keep my instance going rather than run ads. Donations would be ideal to help keep it running for longer. As sad as it is, if I couldn’t keep paying the server costs and there weren’t any donations.. I’d just shut the server down. I personally will never run ads on an instance I run. I don’t want to perpetuate or support the lifeless corporate greed cycle.

[–] [email protected] 7 points 1 year ago (4 children)

How much money does it even cost running an instance?

[–] [email protected] 4 points 1 year ago (4 children)

If it is just a single person private instance, relatively cheap (like a few USD). As you scale it up though it does quickly get pricey. I think mine is around 20-25ish/mo plus 4/mo for backups. I know some of the bigger instances are closer to 50-100/mo and it’s only going up as their users go up.

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[–] dukethorion 24 points 1 year ago

Ads on Reddit were one of the reasons that third party apps were so popular... They didn't show them.

The whole point is to get away from Reddit, not just make several smaller copies. No thanks. I've donated already, and I'll donate again (to Jerboa, Lemmy devs, and instances if they prove their worthiness.

[–] [email protected] 22 points 1 year ago
[–] [email protected] 18 points 1 year ago (1 children)

Why do we want a single instance to be as large as reddit?

[–] [email protected] 6 points 1 year ago (2 children)
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[–] [email protected] 16 points 1 year ago (6 children)

Why should it be ads?

There are so many different ways to have some form of monetization that is not intrusive.

Running Ads is not the only way to keep the lights on.

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[–] WhoRoger 15 points 1 year ago (2 children)

Who's going to see them when everyone here uses adblocks and VPNs? Who's gonna click on them when everyone here is a world-wary anti-consumer? Who's going to buy anything when everyone here knows very well what they want and where to get it?

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[–] [email protected] 15 points 1 year ago (1 children)

"Donations can bring us far"

Why do you believe donations won't be enough? I dont think there is any evidence (yet) to support that.

[–] [email protected] 12 points 1 year ago (4 children)

wikipedia has survived off of just donations

although some models are going to be more expensive than others. hosting a reddit clone and a youtube clone require totally different levels of bandwidth and infrastructure

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[–] hydra 15 points 1 year ago

The advertisement model needs to die. No one wants to have their experience corrupted by panels trying to sell you something. We can find other ways to fund the network

[–] [email protected] 14 points 1 year ago (2 children)

Weren't ads the ruination of Reddit in the first place? When social media companies get hungry for advertising, it's the users who suffer. Not just from the ads themselves, but from the advertisers' expectations for the content on the site to conform to their standards.

[–] [email protected] 6 points 1 year ago

It comes down to whether the owners have a spine.

4chan runs ads. Pornhub runs ads. They have most certainly said goodbye to a large number of advertisers who were uncomfortable with the content they host.

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[–] Soltros 11 points 1 year ago (1 children)

I think I'd rather have an optional membership to support the instance with perks or something. Not reddit gold though. Lemmy silver?

[–] Pisck 5 points 1 year ago

This is the great thing about the fediverse approach. We can have instances that are ad-support, ad-free ad-free instances that are donation-supported, instances that require paid membership with presumably zippier response times, ad-supported with ad-free paid option, and so on.

[–] [email protected] 11 points 1 year ago (4 children)

some people seem not to get the point of "millions of users", which presumably includes non-techies that do not use adblockers. I mean that without ads (or mining?), no instance would be able to scale to the point where it can compete with Reddit for example. If you were to want that.

The point of Lemmy is NOT to have a single instance compete with Reddit! That would just be Reddit V2 then. There just needs to be more instances to distribute the user load more evenly. Running a small/medium sized VPS costs about as much as a Netflix subscription.

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[–] [email protected] 11 points 1 year ago* (last edited 1 year ago) (1 children)

no instance would be able to scale to the point where it can compete with Reddit for example

Well I think that's part of the point of the Fediverse: No single server has to scale that much. Sure, the big ones are going to get big and stay big, but no one Lemmy server is ever going to have as many people using it as Reddit does. That means the cost of each instance is going to be tiny in comparison to what Reddit spends to keep one big monolithic site running (which is easily in the millions). Fediverse will distribute users across many instances/platforms which also distributes the cost. Not only do users have many Lemmy instances, they've also got kbin, and mastodon, plus any other platform that joins ActivityPub.

Reddit/Facebook style monolithic sites are not viable. You see time and time again these platforms desperately trying to monetize because it's so expensive to run. Fediverse can have millions and millions of users, but no single entity will have to foot that bill.

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[–] [email protected] 10 points 1 year ago* (last edited 1 year ago)

Someone who even takes the step into getting into the fediverse is probably using ad blockers for the purposes of security alone on a daily basis. I don't see them disabling it.

[–] [email protected] 8 points 1 year ago

If they start running ads it's only a matter of time before they become shitty like Reddit. Ads is where it starts.

[–] Katana314 8 points 1 year ago

I’d probably be fine with Old-Style Internet Ads: A Div that displays a bit of text or a small image that suggests an interesting product for the user, possibly related to the page content they’re viewing.

But new style internet ads demand things like iframes, numerous scripts, user tracking, user anti-tracking circumvention, and attempts to weasel their way out of the small sidebar they’ve been scripted into. If there was any way for an advertising network to ban/blacklist any advertisers that do things like that, or even offer them a limited model for what they can add to a page, I’d be a little more okay with them.

[–] [email protected] 8 points 1 year ago (7 children)

I am very much certain that once there is a lot of users here, corporations will show up to run ads. Then Iβ€˜ll go to an instance which defederates from them, cause Iβ€˜m not dealing with this.

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[–] [email protected] 7 points 1 year ago (1 children)

Ads is what's ruining everything that's good on the internet. If you have two similar platforms and one is run by ads and one by a subscribtion model the latter is going to give you way better experience.

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[–] Olgratin_Magmatoe 7 points 1 year ago* (last edited 1 year ago)

I'd rather have a smaller/cheaper platform with no ads than a bloated mess like reddit with ads and data mining.

A small community is perfectly ok.

[–] cerevant 7 points 1 year ago

The point of the fediverse is that hosts can pick their own business model - free, freemium, ad-supported, subscription. Just like e-mail, you sign up with the provider who provides the type of service you think best meets your needs. If they piss you off, you move to a different provider.

If the fediverse demands hosting for millions of users, someone will make a server to host millions.

I personally think "big" instances should focus on user/identity management, while communities live in small groups on small instances. This lets the identity providers include/exclude with much better granularity (compared to the beehaw mess) making the communities much less susceptible to being collateral damage.

[–] tallwookie 5 points 1 year ago (2 children)

sorry, I block all ads by default. if I get popups indicating that I need to whitelist, I block elements until I never see that crap again or the site is unusable, after which I find a different site.

no ads. never

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[–] psyonity 5 points 1 year ago (1 children)

Personally as a uswe I think running ads is not a bad idea, just if I would pay already (through donations for example), I prefer to have the option to show no ads.

I can imagine the current server owners either be decently supported by donations and/or see hosting a lemmy server currently more as a hobby.

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[–] MargotRobbie 5 points 1 year ago

I'm guessing that ads/sponsored posts would probably take the form of companies setting up their own Lemmy instances and pays to federate with other instances, and my could-be-unpopular opinion is that it's fine as long as it's fair, since if they have to abide by upvotes/downvotes as everybody else it forces the companies to make good contents, and that if they get too annoying/spammy they'll just get defederated or people will vote with their virtual feet and go elsewhere.

And the good thing about this approach is that you can make sure you get real interactions with real people at these companies for tech support, otherwise the ads would be completely useless.

[–] [email protected] 5 points 1 year ago (1 children)

Text is cheap. It doesn't cost a ton of money to run these instances at least not yet, so people can do it as a hobby or with a few supporters.

It does however pay to ask your instance admins what their plans and policies are for moderation, defederating, finances, backups, having a money buffer in case things need to be spun down, and having multiple admins in case of disaster.

[–] [email protected] 5 points 1 year ago (1 children)

The image hosting might cost a bit though. Maybe instances can farm them off to places where storage is cheaper, or have premium membership options that includes image hosting. I would happily pay an instance a small amount to cover the convenience of being able to add images to posts and comments directly.

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[–] [email protected] 5 points 1 year ago (1 children)

I think what would be useful would be a transparent system where the instance owners would keep a record of how many users / interaction they're getting and how much it's currently costing.

That way if they say they're supporting 20,000 users and we need a VPS instance that costs X a month for the current number of requests, you can somewhat forecast the need for expansion

I get the idea isn't to make mega servers like Reddit, but if people like the UI / experience of a single instance it's hard to tell them to go elsewhere. Having transparency about actual costs would be useful, you could have a little widget on the sidebar or footer showing how much it currently being donated.

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[–] [email protected] 4 points 1 year ago (4 children)

Instead of ads Lemmy operators should be paid for hosting. Users should be asked for funding on a periodic basis (perhaps a small number of subscribers could fund the entire hosting for all.)

No one should assume this is all free forever.

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