But Captain America is a good movie. I mean, he kills Nazis.
this post was submitted on 05 Jan 2025
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"But they're just TV shows" "it's not that deep" etc. I would implore you to listen to this excellent episode of Citations Needed..
It covers how modern cop shows were invented directly to counter shows that portrayed defence lawyers as the protagonists, along with a general push to lionize the police state despite its inability to prevent crime or deliver real justice.
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Copaganda
Crazy how much of this stuff is subsidized by or directly financed by the national security state. The most infamous, in my memory anyway, was the Transformers Franchise which got enormous access to US military staff and equipment during the shooting. The end result was a movie that felt more like one of those hookey 80s "Join the Marines" ads than a piece of action cinema.
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should have replaced CSI NY with Blue Bloods, same message, same city.
NGL CSI was my shit growing up. Though I was never deluded into believing that accurately reflected reality to any extent. ACAB
I like the myth of the police, not actual cops, I like Simon Pegg in Hot Fuzz, actual cops can suck a nard
Where does stuff like Brooklyn 99 come in?
I tend to lump it in with The West Wing as idealistic wish fulfilment of how we'd like things to be, or a picture of our human potential.
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Fetish content
You can enjoy TV shows and movies while knowing ACAB is the truth.
For me now I think of it like a marvel movie.
This cop not shooting anyone is just like a man with superpowers swinging through the city on sci fi ropes.
It's nice to imagine.
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Captain America is a weird one to include. Not denying it's propaganda, everything is, but throwing Cap in with copaganda is such a surface level take. He's propaganda for American exceptionalism sure, but also embodies it in an old school New Deal way. The character has been consistently anti-facist over the years.
Imo Iron Man is the much more harmful propaganda. You can pretty much draw a direct line between the characters rise in popularity thanks to the MCU and the rise of Elon Musk.
Elon was literally in 2 at the Grand Prix
Any superhero movie is problematic. They all say that only a few special people can save the country and the world. The rest of the population just has to hold tight and let the important people do their thing. It's just a small step by replacing powers with wealth to give the rich carte blanche to do as they please.
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Moonie (Moon Channel) has a lovely 2h30 video on the topic of Kawaii: Anime, Propaganda, and Soft Power Politics. https://www.youtube.com/watch?v=IM2VIKfaY0Y
It focuses mostly on the eastern part of things, but it applies to stuff we end up consuming, too. Also worth quoting one of the top comments in the video:
I think you get one thing wrong, and that is claiming Japan is the #1 at projecting soft power. I'm sorry but the US is #1 and it isn't even a contest (coming from a non-American). The reason we don't really get the impression that the US is this soft power behemoth is because the US has been so proficient in projecting soft power that it has been normalized and integrated everywhere.
Capital has the ability to subsume all critiques into itself. Even those who would critique capital end up reinforcing it instead.
Disco Elysium
Why is this the case? Why is it so readily able to subsume critique?
https://en.wikipedia.org/wiki/Recuperation_(politics)
Some former means of countercultural expression that have been identified by critics as recuperated (at least in part) are: punk music and fashion like mohawk hairdos, ripped jeans, and bondage accessories like dog collars; tattoos; street art and participatory art.
(You know, like Paul Ryan liking Rage Against the Machine.)
Because Capitalism is built to sell anything, even ideas.
Do you remember Reddit's Random Acts of Pizza from around 2010-2012 or so?
https://abcnews.go.com/US/random-acts-pizza-donate/story?id=13950694 (This story is from June 2011)
It was a really sweet forum where people were buying hungry folks in need a pizza. Something simple and comforting for people struggling.
Within a year of a handful of news articles about the subreddit, and Mars Candy had copyrighted the phrase "Random Acts of Chocolate" and pushed an ad campaign about "buying an extra for a friend" as a "random act of chocolate."
https://www.cspdailynews.com/snacks-candy/mars-distributing-random-acts-chocolate (This is from September 2011)
https://www.thismomneedswine.com/2011/03/free-chocolate-bar.html (A blog post from March 2011 about free coupons for chocolate)
Part of how they recuperate things is through mechanisms like copyright and trademarks, these laws are built protect businesses but bind individuals. Random Acts of Pizza is just a subreddit but Random Acts of Chocolate is copyrighted, trademarked, and owned by Mars, Inc. Meaning in some ways I am barred from using the phrase "Random Acts of Chocolate" since they own it.
EDIT:
I almost forgot my favorite example: Naomi Klein's book "This Changes Everything." The thesis is that if we don't dump capitalistic modes of production we'll all fall to climate change. However, she still relied on traditional capitalist publishers to get her book published and sold. She didn't put her money where her mouth was and release it online for free for everyone, to show she was willing to dump capitalism to spread her message, since it was that important. Nope, still gotta use capitalism to critique capitalism, I guess. She also will speak at your university for a cool $100k. I think she believes in her thesis less than she says she does.
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