My coworker is massive Apple fanboy who gets the newest phone every year.
He goes through this exact process after a few days:
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Talks about how much faster the newest phone is
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Shows comparisons of photos or screen resolution
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Says it's expensive but the trade-in means he saves $x so really he only paid like 75% market price
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Talks about all the gadgets it connects to.
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Complains about how his prior phone did one thing he liked
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Complains about if it's worth the price
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Stops talking about it after multiple people point out feature x, y, z exists on other devices
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Gets excited about Apple World or whatever that conference is and prepares himself to buy the newest phone