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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
I think part of the reason too is that older/boomer populations have ever only learned to use Facebook as their sole social media, which makes sense because they can connect on a platform they understand with old high school friends and distant relatives and old coworkers, etc. They don't tend to use Twitter, and while they might use Instagram a little, I don't think they're really interested in photos. More like weird recipes and Minions memes. That sort of cements in a very large user base in my opinion.
~17% of X/Twitter users are over 50 years old, and it's a similar proportion for FB users. The largest proportion of each platforms' users are still 25-35. Stats are all on Statista.
Intersting hypothesis. I'm a boomer of sorts and never made a facebook account. It always sounded too creepy to me. My spouse has one to for pictures of nieces' & nephews' kids.
P. S. I think it's Xers who do the minion memes. My kids were too old for me to have seen movies.