this post was submitted on 14 Jan 2024
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It's only an advertisement if you're suddenly craving M&Ms and you cannot resist the urge to go out and buy M&M's right now.
I know this is a joke, but advertising doesn't try to make you buy something immediately. The goal of all advertising is to put the brand name into your memory, because when you do want something, you are statistically more likely to make a decision to buy from a brand you recognize or have seen more recently. It's a subconscious thing.
Like, if you did go to the store for chocolate, seeing m&ms in an ad shortly before increases the likelihood you will choose that over some other chocolate you haven't heard of or know of but don't hear often.
That being said, this absolutely is a type of ad for m&ms, called gorilla marketing, where product names are present in otherwise unrelated content. Though it may not be intentionally placed by Mars themselves, it's still a type of ad.
You're right, I come to Lemmy to relax and to not have to think too hard but advertisers know this and it makes me uneasy to know that corporations know where people go to relax and they will advertise to us any possible way they can. So this post up there looks like it comes from some cartoonist with Instagram and TikTok and Facebook links, most certainly hired out by Mars M&M company to make a subtle ad that looks like a cartoon. By the way this cartoon doesn't even make any sense. It's just "sexiness sells, insert product placement."
For what it's worth, this isn't the original comic. In the original, the last panel said "because blue m&ms come with nuts" insinuating she's got a dick. You can even see the bulge in the first panel. It's a little vulgar for a company to commission directly. But it still could have been
*Guerilla Marketing
I forget they're separate words
Nah now I'm craving nuts
I'm eating then right now