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That's a fair point. It is more wise to destigmatize cringe itself than make us only cringe at actually bad things. Personally, I feel bad about cringing at harmless things that make people happy. The issue is more about viewing cringe as morally bad instead of aesthetically bad. Not all normative assertions are moral, and people often try to justify aesthetic judgments with moral judgments. The, "I can't dislike something unless it's morally bad," mentality.