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What reasons are there for being concerned about companies like google and meta etc collecting data and tracking me? (self.asklemmy)

submitted 1 year ago by Mr_Dr_Oink to c/asklemmy

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Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?

What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?

Do i as an average user need to be concerned?

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

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[–] kpaniz 17 points 1 year ago

This. I remember that one video by LTT where he tried searching for a flight and he got a way higher price on the standard browser compared to the one with no personal accounts/cookies.

If I use search engines, be it to find opinions on a topic or as you said an insurance, I want those sorted by factors like the date it's been created and maybe the reputability of the source. Not what the algorithm thinks I want to see or I should see in "its" opinion.