I would argue that scarcity is a collective decision. If you go on like this, new technologies will produce new needs. The advertisement industry doesn't make anything but creating needs.

Still this isn't true for every society. There are for example hunter gatherers who do stuff that might count as working for maybe 2-3 hours a day. The rest is chilling, gossip, music, dance and hanging out. Others have a very strict hierarchy and try hard to create and acquire and manage status symbols and other goods and even slaves.

If hunter gatherers can decide either way, so can we. We need to change the social and economic system so it's not easy but neither is it impossible.