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IMHO, It's the algorithm that's the real devil.
For a long time, it was us against the bots and the companies. But we no longer know what's being given to us because it matches versus what's being given to us because they're paying for it to be seen.
The danger is the algorithm gives us a steady stream of what we appear to want. It's serotonin. Then it's weaponized. There's no appreciable difference between the ads, the propaganda, the creators honest content and the creators paid content. We're getting echo chambers of what we want and paid advertisements to sure that up.
People see it on Facebook and TikTok and just take it as read that what's being presented is truth. Even the ones that are savvy to bias end up getting swept along with the tide.
The only way to stop this is to demand disinformation and fact-checking. But instead of that, everyone seems to be hell-bent on knocking out private conversation where we might be able to communicate and are being forced to rely solely on whatever the algorithm allows us.
Well said.
e: oops, double comment