this post was submitted on 25 Sep 2024
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I didn't know what it was, so I looked it up. Their description is here:
https://blog.mozilla.org/netpolicy/2024/08/22/ppa-update/
It sounds interesting.. It also sounds like it will fail, because Mozilla seems to think that trackers are primarily interested in collecting ad stats, and that targeted advertising is less critical, but I think in reality it's the other way around, and advertisers won't accept such a limited solution.
I see no benefit to this because it will never be used instead of traditional tracking. It will just be a way for advertisers to get data from people who are blocking normal trackers and get even more data from people who aren't.
Oh, I wish them the best and hope they succeed.
But I also think they'll fail. And not even for that one reason, I think there are enough advertisers not interested on tracking to make it succeed. I just think they'll flounder it. What is too bad, because they are the ones best positioned to make it.