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I attended a Ralph Nader rally in Boston ahead of the 2000 US presidential election. It was a high energy event, with an atmosphere almost like a pop music show. Nader and his VP candidate both spoke about their campaign positions, with frequent pauses for enthusiastic applause from the crowd. Nader was a third-party candidate, which meant that he was an outsider to the regular election process, and in particular was not invited to the nationally televised debates. There were frequent chants of "Let Ralph Debate", and we were certain that the establishment was uncomfortable with that idea because they knew his policies would be very popular. Cash donations were collected, and many people wrote pro-Nader messages on the bills they gave.
I suspect your rally will be similar, really. Not quite as much of an outsider vibe, but maybe it'll be replaced with an underdog vibe. Expect an optimistic event that tries to inspire enthusiasm. It's not just about encouraging your direct support, but also about inspiring you encourage others to support the campaign.