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The way his content is structured and edited is like junk food for your brain. There's a formula that appeals to the ~~least~~ lowest common denominator and he (his team) excels at it.
The topics he picks usually hit some nerve of vicariousness (game shows contestants) or suspense from wanting to know what happens next (challenges and clickbait).
Isn't all youtube content engineered in that way though?
Not really. You might think that from looking at thumbnails, because thumbnails all have to basically look like clickbait for people to actually engage with your videos. But there's tons of good YouTube content out there.
It's the only platform I still regularly engage with minus this, being lemmy, tildes, and watchpeopledie.tv/h/slavshit because I get a lot of interesting stuff to watch and people still come on there on their own to express themselves about stuff I care about. But yeah, the fact that YouTube weathered the onslaught of russian bots and kept all my UA supporting channels up earned my respect. Which it's a great way to keep up if you're not on Telegram, or are just depressed by the shit, I think it's a damn good platform. Best thing google has imo.
But to each their own. I'm not like the vast majority of people.
Edit: I've been suspicious of Mr. Beast for many years. The deadness behind the eyes clued me into him actually. No one that successful with that kinda look is squeaky clean. That's been the only thing besides the obvious this person is wealthy, probably not amazing, that's made me dislike his stuff. Also the clickbaity nature of his content.
Probably more than half, but there's actual decent content on there too.