this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] Kyle_The_G 394 points 4 days ago (8 children)

I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

[–] [email protected] 105 points 4 days ago (2 children)

Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It's like how people tend to be nicer in a small town because you know you're gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it's worth it to have this much more pleasant space that isn't so packed with content as to be addictive. Good vibes.

[–] [email protected] 33 points 4 days ago (1 children)

I've gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.

For example, anytime someone asks for help, someone always has to show up and get angry that they didn't search instead of asking. Then a third person shows up and says that a search brought them to this thread.. and no one ever answers the question. Thanks reddit!

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[–] Tylerdurdon 39 points 4 days ago

Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It's a shame.

[–] [email protected] 33 points 4 days ago (6 children)

I don't even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

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[–] RememberTheApollo_ 38 points 3 days ago (2 children)

You’re gonna pay the mods then, right?

Right?

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[–] [email protected] 34 points 3 days ago (2 children)

Do it, please, the subreddits need to migrate here

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[–] [email protected] 127 points 4 days ago* (last edited 3 days ago) (14 children)

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

[–] dantheclamman 29 points 4 days ago

Yes! Welcome to the fediverse

[–] atx_aquarian 22 points 4 days ago
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[–] [email protected] 65 points 3 days ago (9 children)

Ok tidy up this place. We have visitors coming soon.

[–] robbinhood 21 points 3 days ago (1 children)

The announcement is why I created a username here. I doubt I'm coming alone.

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[–] [email protected] 18 points 3 days ago (6 children)

Looks like I dropped Reddit at just the right time.

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[–] HairTransplants 20 points 3 days ago (1 children)

i hope there is a mass migration here

[–] JimmyMcGill 8 points 3 days ago

The more they do shit like this the more they will

I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

[–] CastorSulMush 29 points 3 days ago (1 children)

More ads? There's already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

[–] [email protected] 12 points 3 days ago (4 children)

There are ads in comments now?

[–] BitsAndBites 16 points 3 days ago

Yep, ads masquerading as comments. It's awful. I'm so glad I moved to Lemmy.

[–] underfreyja 11 points 3 days ago* (last edited 3 days ago)

Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it's a bit insane how much ads there's already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of "default" reddit.... I'm glad I left and I hope most of the userbase will...

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[–] [email protected] 167 points 4 days ago (13 children)

imagine charging for displaying content you didn't even make.

the balls are astounding, but this ain't gonna go well for them.

[–] [email protected] 49 points 4 days ago* (last edited 4 days ago) (10 children)

I disagree. I hate the decisions they make and personally, along with you, I think it's idiotic.

But while I hate on them, they will get away with it. Theyre not stupid. The decisions don't align with its users but it will still work.

Look at netflix raising prices for arguably worse content. Working for them.

Reddit; Charging for the API essentially killing almost all 3rd party apps. Not sure the effect but reddit doesn't seem to really be hurting. Users want to move but reddit is just too good. I even still use it because the user content on there is amazing. I try to ask all my questions/have discussions on lemmy, but I'm one person. Reddit has infinity more always contributing. I think the management sucks, but the platform just isn't fully rivaled yet so they can keep milking their audience.

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[–] [email protected] 33 points 3 days ago (8 children)

I'm not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn't figure it out or that it isn't good enough...

I think as the enshittification marches on they'll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

[–] [email protected] 36 points 3 days ago (5 children)

I just joined yesterday because of this article. Honestly I feel like I’m using Apollo to access Reddit again. My Reddit account was 12 years old and I deleted it.

[–] [email protected] 17 points 3 days ago (2 children)
[–] [email protected] 9 points 3 days ago (1 children)

Thank you! I literally signed up 30 mins ago after seeing Lemmy mentioned a few times on Reddit. I'm at the 'what the heck is this, where am I' stage but feel like I understand how it works a bit better now!

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[–] [email protected] 10 points 3 days ago

Oh god, you’ve out me down a rabbit hole. Thank you!

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[–] Butterpaderp 12 points 3 days ago (1 children)

It's not that everyone's getting used to the current hellscape of the internet. Kids born today have never experienced a world without it. I watched my niece playing on my dad's phone, and she was just blasting through every single ad, interacting with every ad until it took her to the install page, and then she moved on to the next ad. People were upset about the tiktok ban cause they didnt care about their data. Shit like that is wild to me, coming from the early internet era.

Unless countries step up with better tech laws, I only see it getting worse from here.

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[–] [email protected] 81 points 4 days ago (12 children)

I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

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[–] [email protected] 32 points 3 days ago

Another day of thanking my past self for leaving

[–] Brown_dude69 44 points 4 days ago (7 children)

Just came to lemmy again after learning this shit!! mass exodus coming soon

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[–] TheFeatureCreature 82 points 4 days ago (4 children)
[–] [email protected] 44 points 4 days ago (5 children)
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[–] shortrounddev 34 points 4 days ago (1 children)
[–] StupidBrotherInLaw 32 points 4 days ago

We all float down here 💩💩💩

[–] sma3in 13 points 3 days ago

fuck /u/spez

[–] daggermoon 51 points 4 days ago (1 children)

That's why I left. I regret nothing.

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[–] [email protected] 31 points 4 days ago (1 children)

Can't wait to see the mental gymnastics subreddit moderators will perform to defend this!

[–] schema 25 points 4 days ago* (last edited 4 days ago) (5 children)

It was wild how spineless most of them were when the API stuff happened, and it showed how attached they are to their little bubble of power.

And some of them acted even more pathetic with virtue signaling.

Like the r/de mods allowed memes for a full week in "protest". Such rebels... they sure showed spez with that one...

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[–] five82 35 points 4 days ago (3 children)

I haven't had an account since the Apollo purge but fuck Spez.

[–] T00l_shed 26 points 4 days ago (2 children)

The api shit they pulled is why i left and never went back

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[–] [email protected] 30 points 4 days ago

watch them lock old reddit behind a paywall just because it's the best part about reddit

[–] njordomir 24 points 4 days ago (5 children)

Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don't want anything to do with what that site has become. I'm happy just to CTRL+F a big dataset. It'll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.

Also, Spez is a greedy little pig boy.

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[–] Littux 11 points 3 days ago

r/spezholedesign

[–] [email protected] 37 points 4 days ago (11 children)

I'm surprised they aren't talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.

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[–] [email protected] 20 points 4 days ago (2 children)

So, what's the stage after "enshitification"? "Enspezed?"

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