this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] [email protected] 8 points 53 minutes ago (1 children)

I'm not on Reddit much these days but every time I am and I see threads with people discussing these Reddit policy changes Lemmy gets mentioned. Usually with people complaining they already tried or couldn't figure it out or that it isn't good enough...

I think as the enshittification marches on they'll be some more exodus from Reddit but generally I think everyone is just getting used to all online social media being a total corporate disaster.

[–] [email protected] 8 points 45 minutes ago (1 children)

I just joined yesterday because of this article. Honestly I feel like I’m using Apollo to access Reddit again. My Reddit account was 12 years old and I deleted it.

[–] [email protected] 1 points 13 minutes ago

Welcome friend. :)

[–] Cheems 1 points 25 minutes ago

Wave incoming

[–] Bonskreeskreeskree 4 points 1 hour ago (1 children)

In order for lemmy (or any alternative) to really take off, efforts need to be made to mass migrate content. The biggest inhibitor of adoption is the lack of communities, and the user submitted info backing them. Not only would it be beneficial for alternatives to have this on their servers, efforts should be made to index and back up the mountain of how to and general hyper specific sub reddit information for the good of society. The world already lost so much during the last purge of users comments and posts, further enshitification of reddit will only lead to more getting lost. Are any groups working to scrape all (or the most important data) from reddit and break it out in a searchable format here?

[–] merari42 1 points 54 minutes ago

That is something that some tech savy Lemmy users could already easily do. I repost stuff from all over the web. But some systematic preservation of good old subreddits aught to be automated.

[–] [email protected] 2 points 41 minutes ago

It does seem like a lot of ads for "3% of inventory". I can't ever see a reason to pay for a subreddit.

[–] Kalkarino 4 points 1 hour ago

It’s crazy how everything slowly turns into shit in the end

[–] werefreeatlast 1 points 1 hour ago

Kholer, American standard, and other toilet manufacturers are scrambling to match Toto's ad popularity in "the go" ad business.

If you've changed your extractor fan recently, you might have come out of the restroom humming something new or maybe something familiar like the McDonalds jingle. But such feats of advertising have never been part of the true #2!. Things like bidet splash modulation... Lara papa pa!!! Right in the butt! Or flush ads! A display banner integrated on to the flush tank, and if you open the lid you'll get ads around the bowl and in the back of the lid.

Clorox is coming up with a brad new cleaning chemical family. If you forget to clean you'll be presented with scum in the shape of the clorox logo and the proper code and link to Amazon.

Oh yes please! Enshittify the one and only sanctuary we believed we had!

[–] [email protected] 29 points 3 hours ago

Another day of thanking my past self for leaving

[–] [email protected] 44 points 4 hours ago (3 children)

Ok tidy up this place. We have visitors coming soon.

[–] [email protected] 5 points 2 hours ago (1 children)

Still no frictionless account migration...

[–] [email protected] 7 points 1 hour ago

What's to migrate other than your name? My reddit usage was limited to lurking so I genuinely don't know.

[–] robbinhood 14 points 3 hours ago (1 children)

The announcement is why I created a username here. I doubt I'm coming alone.

[–] FinishingDutch 4 points 2 hours ago

Welcome! We can definitely still use a few more people, especially if they’re willing to contribute to content.

[–] [email protected] 5 points 3 hours ago (1 children)

well Hexbear is just about gone so that should help

[–] [email protected] 3 points 1 hour ago* (last edited 1 hour ago)

great timing for them to lose both of their domains

[–] mrhenry77 6 points 4 hours ago

great, hopefully more people leave the sinking ship

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