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Top image: The headline of a New York Times article, "How greenwashing fools us".
Bottom image: Screenshot of an ad article in the New York Times titled "How can aviation fly towards net zero?". There's a small BP logo and a disclaimer: "This content was paid for by BP".
Reuters has something like that too, called Reuters Plus. It's less blatant, and isn't pushed in with their proper content, but I find paid articles by purportedly quality outlets extremely questionable in anyway.