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Lack of centralized messaging and organized leadership
You probably can't name a single person who came to national prominence as a direct result of their participation in OWS, and that's exactly why it fizzled, movements don't need leaders necessarily, but absent that they absolutely need a gameplan, which OWS did not have, just a general anti-rich sentiment without many proposals for change other than "lock them up."
I think this is the broad issue with most would be revolutionary groups, they never plan further than "just do a revolution bro" beyond dreaming of the utopia they'll surely usher in when the enemy is defeated. Revolutionary movements need to operate more like John Brown, man didn't just go south and start shooting, he gathered a convention of black leaders to sign a new constitution to inaugurate in the event that he won. Granted it was a bit loco, part of it literally involved turning black America into a settler nation in the Appalachia's, but the point still stands, the man knew what victory would look like and that's how he was able to gather the following he did before his capture and death.
I think this was because occupy was a product of the internet and there are very few leaders that come out of the internet in the social justice space. There are a lot of voices, but few stand above the crowd and even if they do manage to, when you’re dealing with controversial topics, there is a very good likelihood that such a person’s opponents would dig up some dirt on them or exaggerate something they did or said in an effort to cancel or make them into a joke.
It's a built-in feature of internet groups that they are bad at producing messages and leaders for a wider audience. The dynamics of facebook groups and internet forums reward preaching to the choir and punishes compromises, both with opposition, moderates and reality.