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If they're not mandated to list it, they probably don't even know it.
Energy drinks and other high caffeine beverages have to be labeled often nowadays, but low caffeine beverages don't.
The amount of caffeine isn't listed in Coke either, it's just "a flavouring", even though the amount is quite significant.
I could have sworn it has been listed lately, but maybe I've just committed it to memory...
Interestingly it's on their website
https://www.coca-cola.com/us/en/about-us/faq-demo/how-much-caffeine-is-in-a-coca-cola
I mean listed on the side of a can.
But that will probably also depend on where you are. I love in Finland and the regulations sre pretty strict for everything, but it's currently only "high caffeine content" which has to be listed. The limit used to be 32mg/100ml, but now I think I've seen even 15mg/100ml on some products. Coke still wouldn't fall under that, having 10mg/100ml according to that site you linked.
Oh yeah, me too. I have one of those bigger bottles lying around and 57mg/20 fl oz right above the Smart Label code that nobody uses.
I wouldn't be surprised if there was no hard rule about it. Like how beer sometimes mentions calories.